Measuring Mobile Marketing Conversions
By Kerry Guard
How the heck do I measure performance of my mobile marketing campaigns?
Building on yesterdays 3 Examples of Mobile Marketing Genius post, the next step would be to share an example of how an agency like ours would measure the effectiveness of mobile marketing conversion events
Courtesy of our good friends at KISSmetrics, here’s one example of how to measure performance from a mobile promotion: a conversion funnel.
Tomorrow, we’ll show you how to identify and correct issues along the conversion path that apply to both mobile and web marketing campaigns.