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MKG Marketing Podcast Network
Hang out with Kerry Guard or Mike Krass as they learn from industry experts on important topics across digital marketing and cyber security.
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Recent episodes from our network
Tech Marketing Leaders
Don't Get Bogged Down in the Jargon
Justin Brock, B2B SaaS Marketing Leader at Coro Cybersecurity, joins to discuss how he leverages his background as an English teacher to help rewrite websites and simplify complex jargon, abstract acronyms into plain language. (57 minutes)
Tech Marketing Leaders
Selling Through Curiosity
Josh Martin, joins to discuss how his team leverages curiosity in the sales process, putting the power back in the users’ hands. They allow the user to think up questions and test drive their tool Walnut.io in a controlled environment. (55 minutes)
Tech Marketing Leaders
Leveraging the Cybersecurity Lexicon
Stephanie May, Project Manager at Pacific Planning Group, joins to discuss how she liaisons between engineers, marketers, and clients. She has constructed a library full of acronyms for the industry and different company niches. She utilizes this lexicon to successfully change messaging and communicate effectively to her various audiences. (46 minutes)
Tech Marketing Leaders
Story Brand Marketing Frameworks & Failing Forward
Cameron Ragano , joins to discuss how she identifies pain points (or use cases) and how the sales team addresses those issues smoothly. Story based frameworks helps both marketing and sales teams bolster the inbound pipeline. (58 minutes)
What's the Problem
Effective CISOs: Technical vs Operational
Grant Elliott from Ostendio joins us to discuss how an effective CISO is an operational CISO. Your organization can have all the correct technical systems in place, but if you are missing proper administration, you'll always have vulnerabilities. (18 minutes)
Tech Marketing Leaders
Ethical Marketing–Transparent Data Control
Alec Foster, Growth Lead at Stealth & Public Policy Manager at AI Alignment, Inc, joins to discuss GDPR compliance and how companies can protect their users and customer data. Individual control over data is crucial when building trust and ensuring security. (68 minutes)
Tech Marketing Leaders
Complex, Cookieless Sales in Cybersecurity
Bryant Pulecio & Theresa Woodiel from Deep Instinct join to discuss how to effectively utilize Account Based Marketing to bolster your cybersecurity company. They stress matching strategic planning, consistent messaging, and a well rounded tech stack both reach and educate different personas throughout the complex sales process. (60 minutes)
Tech Marketing Leaders
Instincts Still Matter in an AI Assisted World
Saren Sakurai, Senior Director of Digital Marketing at Blackberry, joins to discuss what the future holds for brand marketing in the age of ChatGPT, the speed with a human touch. He envisions that the customer journey is accelerated with the assistance of artificial intelligence. In addition, he warns of the tendency for some brands, particularly in cybersecurity, to operate based on fear rather than optimism. (60 minutes)
What's the Problem
The Future of Cloud Storage Is Blockchain
Join Thomas Beavers of Sollensys as he explains that the future of cloud storage lives on the blockchain - not Dropbox or Google Drive. (12 minutes)
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