Welcome to the
MKG Marketing Podcast Network
Hang out with Kerry Guard or Mike Krass as they learn from industry experts on important topics across digital marketing and cyber security.
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Recent episodes from our network
What's the Problem
Cybersecurity in the Education System
Steve Fisher of IMS goes into great detail around the cybersecurity concerns that school systems have to face. He explains how high turnover environments produce opportunities for bad actors as well as dives into the solution: training that people actually a) take, and b) remember! (20 minutes)
Tech Marketing Leaders
Raising The Next Generation of Marketers
In this episode, Kerry Guard chats with Jada Holst to discuss raising up the next generation of marketers. There are some clear hiring challenges in the marketing industry, and it’s going to take all of us to fix them. Jada leads with her story where she grew up on a farm and had quite the journey to becoming a marketing leader. (47 minutes)
What's the Problem
How to Secure Your Organization During Employee Turnover
Jack Borchgrevink of VMware discusses vendor’s responsibility to provide support in advance of a breach as well as how to secure your organization during times of employee turnover. (16 minutes)
Tech Marketing Leaders
Personalized Account-Based Marketing
In this episode, Kerry Guard chats with Rob Neumann who is the Chief Digital Officer & Partner of CSS Commerce to discuss his unique approach to Account-Based Marketing. He is unique in his ability to tailor his marketing to his audience based on what he knows about them, which is unique and niche. (52 minutes)
What's the Problem
Case Study: An 85% Compromise Rate through Social Engineering
In this episode, Fares Mohammed joins What’s the Problem to discuss social engineering in the world of #cybersecurity. Email phishing scams about bitcoin or NFT projects all the way down to dropping flash drives in corporate offices to see who would plug them into company networked devices. (17 minutes)
Tech Marketing Leaders
The Community Effect
In this episode, Kerry Guard chats with Hana Jacover who is so passionate about Web3 that she has left her previous company to be able to dedicate time to digging into Web3 and becoming an expert. Hana and Kerry take the conversation from Web3 101, into a deeper conversation around the power of community, and how community needs to be apart of your marketing efforts to give them a vote and allow them to be part of the development of your brand and product. (49 minutes)
What's the Problem
Creating A New Cybersecurity Category: Phishing Detection & Response (PDR)
Mike Krass chats with Christopher Gibbons to discuss the fact that in 2022 secure email gateways (SEG’s) don’t statistically provide any more protection than you already receive with Microsoft Office 365 or Google Business applications. (18 minutes)
Tech Marketing Leaders
Build Your BDR Team Now
In this episode Kerry Guard connects with Kaya Adams and Alexandra McWethy. Kaya and Alex break down how they built the business development team, why marketing and sales love this approach, and the early outcomes they’re seeing. (61 minutes)
What's the Problem
Speaking to “Technical” versus "Manager" Cybersecurity Buyers
This episode explores a key topic for security vendors to consider: how do I speak to a person in a Technical role versus a Business Manager role? (13 minutes)
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