Welcome to the
MKG Marketing Podcast Network
Hang out with Kerry Guard, Mike Krass and the team at MKG Marketing as they learn from industry experts on important topics across digital marketing and cyber security.
Services
Join our weekly newsletter
Get industry news, articles, and tips-and-tricks straight from our experts.
We care about the protection of your data. Read our Privacy Policy.
Recent episodes from our network
Back on T-R-A-C-K
Heidi Ramich On How Communication Drives Growth
In this episode, marketing expert Heidi Ramich demonstrates why traditional sales funnels are outdated for modern business purchases, where complex decisions are made non-linearly by entire groups rather than single individuals. Using multi-year data from her work managing complex software tool stacks, she shows how shifting focus from chasing single leads to tracking group interest across target companies leads to far higher revenue. She emphasizes that long-term success requires educating potential buyers, supporting them even after a sales deal opens, and ensuring marketing and sales teams work toward the exact same goals. (79 minutes)
.png)
Back on T-R-A-C-K
Annette Reed on the Power of Operations and Your Ability to Scale
In this episode of Tea Time with Tech Marketing Leaders, host Kerry Guard speaks with Annette Reed (SentinelOne) about operationalizing marketing to scale efficiently amid budget cuts and layoffs. Drawing on her ISO 9001 manufacturing background, Reed stresses documenting SOPs, partnering closely with Marketing Ops, and prioritizing quality over volume by repurposing core content rather than overproducing. She explains how using tools like Asana and Slack provides visibility for global initiatives, emphasizing that clear, continuous communication is essential for driving efficiency and preventing team burnout. (61 minutes)
.png)
Back on T-R-A-C-K
Ashish Malpani on Why Perspective Matters More Than Precision
In this episode, Ashish Malpani discusses how modern product marketing relies on AI-native workflows and real-time market intelligence to drive predictable growth, highlighting the critical role of separating true industry signals from noise while keeping human expertise at the center of strategic narrative and messaging. (46 minutes)
Back on T-R-A-C-K
Bethany Ibarra on Why Pipeline is a Process
In this episode, Bethany Ibarra discusses how revenue leadership relies on structured frameworks and process-driven pipeline management to achieve repeatable growth, highlighting the critical role of aligning product-market fit, ideal client profiles, and customer lifetime value. She shares how career trajectories—including intentional lateral moves—build cross-functional strength, and explains how simple, non-bloated scoring systems combined with weekly CRM transparency foster team accountability and accurate forecasting across complex, multi-layered enterprise sales cycles. (57 minutes)
Back on T-R-A-C-K
Chloe Addis on Scaling Global Demand Gen Across Markets and Languages
In this episode, Chloe Addis discusses how global demand generation requires far more than simple translation, highlighting the critical role of cultural localization, region-specific data compliance, and authentic human connection. She shares how marketers can navigate an increasingly cookieless landscape by relying on zero-party data like "How did you hear about us?" forms, and explains how leveraging strategic, long-form content like podcasts can help brands build trust, establish authority, and gather real-time market insights in an AI-driven environment. (54 minutes)
Back on T-R-A-C-K
Christopher Collier on Why AI Won’t Replace Great Marketing
In this episode, Christopher Collier discusses how AI is transforming modern marketing without replacing the fundamentals that drive business growth. He shares why marketers should use AI to amplify expertise—not replace it—while exploring attribution, content quality, SEO evolution, AI search, sales and marketing alignment, and the importance of building marketing strategies around pipeline instead of vanity metrics. (52 minutes)
Back on T-R-A-C-K
Garrett Jestice on Why Offer-Market Fit Beats More Lead Generation
In this episode, Garrett Jestice discusses why most consultants, agencies, and service businesses don't have a lead generation problem—they have an offer-market fit problem. He explains how narrowing your focus, identifying your best-fit clients, standardizing your delivery, and building repeatable offers can transform unpredictable growth into a scalable, sustainable business. (50 minutes)
Back on T-R-A-C-K
Jane Serra on Why Marketing Should Own Pipeline, Not Just Leads
In this episode, Jane Serra discusses why modern marketing teams need to move beyond vanity metrics and take ownership of pipeline from the very first qualified hand-raiser. She shares her approach to redefining MQLs, investing in paid media, building first-party content, preparing for AI-powered search, and creating marketing programs that prioritize trust, relevance, and long-term revenue growth over short-term lead volume. (49 minutes)
Back on T-R-A-C-K
Scott Wasserman on Why AI Search Rewards Trust, Not Rankings
In this episode, Scott Wasserman discusses why traditional SEO metrics and MQL-driven marketing are losing relevance in an AI-first world. He explains how modern buyers research across AI tools, communities, podcasts, and dark social before ever reaching your website, and why brands that listen to their customers, build trust, and create valuable content across multiple channels are the ones AI is most likely to recommend. (58 minutes)
Join our weekly newsletter
Get industry news, articles, and tips-and-tricks straight from our experts.
We care about the protection of your data. Read our Privacy Policy.