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Tea Time with Tech Marketing Leaders

Hang out with Kerry Guard or Mike Krass as they learn from industry experts on important topics across digital marketing and cyber security.

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Tech Marketing Leaders

The Contextual Customer Journey

In this episode of season 13, Kerry Guard chats with Anna Hrach, Senior Strategist at Convince and Convert. Anna Hrach shares how the industry has changed through the pandemic as well as how the mindset of the "Marketing Funnel" is antiquated and should be replaced with Customer Journeys.  (52 minutes)

Tech Marketing Leaders

The SEO Strategy that took Roboyo from $0 to Buyout

In this episode of season 13, Kerry Guard chats with Xuan Liao, Chief Marketing Officer at Roboyo. Xuan Liao shares about SEO thought leadership and building a foundation with search marketing at the core.  (52 minutes)

Tech Marketing Leaders

The Press Release is Dead

In this episode of season 13, Kerry Guard chats with Rachel Ratchford, Head of Marketing Communications at Cobalt.io. Rachel Ratchford shares about managing small, efficient teams across time zones.  (43 minutes)

Tech Marketing Leaders

Build Trust With Simple, Clear Messaging

In this episode of season 13, Kerry Guard chats with Matt Hathaway, Chief Marketing & Strategy Officer at TrueFort. Matt Hathaway shares about the changes in the cybersecurity industry and the dangers of over-promising.  (40 minutes)

Tech Marketing Leaders

Build Team Resilience

In this episode of season 13, Kerry Guard chats with Janice Dru-Bennett of meQuilibrium. Janice Dru-Bennett shares what it means to be resilient. In addition, we explore the phrase "Do, Delegate, Delay, Delete" in relation to prioritization and productivity.  (42 minutes)

Tech Marketing Leaders

Your Product Marketing Toolkit—From Research to Reality

In this episode of season 13, Kerry Guard chats with Yoni Solomon, VP of Product Marketing at Gympass. Yoni Solomon explains what product marketing is and how he uses his unique experience and perspective of product-led growth.  (50 minutes)

Tech Marketing Leaders

The Customer Journey

In this episode of season 13, Kerry Guard chats with Brianna Doe, Senior Demand Generation Manager at Inventables. Brianna explains the importance of the customer experience and how you should pull your audience in and take them on a journey.  (46 minutes)

Tech Marketing Leaders

Decisive Leadership

In this first episode of season 13, Kerry Guard chats with Patrick Garrity, Vice President of Marketing at Nucleus Security. As marketing leaders trying to grow tech companies you have to make 100 decisions a day, which can get overwhelming and daunting. Patrick shares how he’s been able to do this day in and day out while moving towards lofty goals and getting buy-in from key stakeholders along the way.  (46 minutes)

Tech Marketing Leaders

Build an Engaging Online Community

In this final episode of season 12, Kerry Guard chats with Tom Wedding, Co-Founder at 3ML Leads. Tom Wedding explains in detail why online communities are so important and why we should work to develop more of them.  (42 minutes)

Tech Marketing Leaders

Defining Demand Gen

In this episode, Kerry Guard chats with Alyssa Maker, Director of Marketing at Sana Commerce. Alyssa Maker shares her story and discusses what demand generation means to her and how she approaches it as the glue that holds all their marketing efforts together.  (49 minutes)

Tech Marketing Leaders

Building A Category

In this episode, Kerry Guard chats with Matt Dynan, the Digital Marketing Manager at Jellyfish.io. Matt Dynan shares what it means to build a category and brings to life how he kicked off his marketing career.  (42 minutes)

Tech Marketing Leaders

Making a Marketing Career

In this episode, Kerry Guard chats with John Steinhert, the Chief Marketing Officer at TechTarget, where they discuss what a marketing career can look like. As more people examine their careers and look at making moves, marketing offers not only options in terms of disciplines but clear growth opportunities as well.  (63 minutes)

Tech Marketing Leaders

Cybersecurity Marketers, Stop Using FUD

In this episode, Kerry Guard chats with Aileen Casmano, the Director of Marketing at Cyvatar. It’s very easy to use language that strikes fear in the hearts of buyers everywhere, but Aileen is committed to proving time and time again that you don’t need to scare your customers into buying your product. There’s a better way, and Aileen shows us how to get there.  (46 minutes)

Tech Marketing Leaders

Connecting with Marketing Skeptics

In this episode, Kerry Guard chats with Sekou White, who is the VP of Global Brand Marketing at Turing, where they discuss how to market to tough audiences, who are marketing skeptics. Having been a developer Sekou understands his audience and that traditional advertising won’t work.  (50 minutes)

Tech Marketing Leaders

Gamification—Bring Your Product to Life

In this episode Kerry Guard chats with Siena Dixon where they discuss the power of gamification and how to introduce your customers to your product in a fun creative experience. Whoever said B2B couldn’t be fun! We’re all people after all and how we experience consumer brands can be done with B2B. At least according to Siena.  (52 minutes)

Tech Marketing Leaders

SEO In-House

Luke Richardson, Director of Web at Panther, shares with Kerry Guard his story on how he can work build an SEO team in-house!  (50 minutes)

Tech Marketing Leaders

Pitfalls of Fast Funding

In this final episode of season 11, Kerry Guard chats with Jim Mitchell to discuss the pitfalls of receiving too much funding as a startup. This conversation with Jim is an eye-opener. Jim has been at a few security startups over the last 5 - 10 years and he has seen some things. Especially as it pertains to rapid growth and the pitfalls, more like craters as he describes them, of what can happen if you grow too quickly.  (52 minutes)

Tech Marketing Leaders

PR Done Right

In this episode, Kerry Guard chats with Naz Ekim to discuss PR and what great PR looks like when it comes to finding your partners. Naz is very candid which makes for a real honest conversation, given the current state of events we all need a good dose of honesty especially when it comes to cyber security.  (47 minutes)

Tech Marketing Leaders

Raising The Next Generation of Marketers

In this episode, Kerry Guard chats with Jada Holst to discuss raising up the next generation of marketers. There are some clear hiring challenges in the marketing industry, and it’s going to take all of us to fix them. Jada leads with her story where she grew up on a farm and had quite the journey to becoming a marketing leader.  (47 minutes)

Tech Marketing Leaders

Personalized Account-Based Marketing

In this episode, Kerry Guard chats with Rob Neumann who is the Chief Digital Officer & Partner of CSS Commerce to discuss his unique approach to Account-Based Marketing. He is unique in his ability to tailor his marketing to his audience based on what he knows about them, which is unique and niche.  (52 minutes)

Tech Marketing Leaders

The Community Effect

In this episode, Kerry Guard chats with Hana Jacover who is so passionate about Web3 that she has left her previous company to be able to dedicate time to digging into Web3 and becoming an expert. Hana and Kerry take the conversation from Web3 101, into a deeper conversation around the power of community, and how community needs to be apart of your marketing efforts to give them a vote and allow them to be part of the development of your brand and product.  (49 minutes)

Tech Marketing Leaders

Build Your BDR Team Now

In this episode Kerry Guard connects with Kaya Adams and Alexandra McWethy. Kaya and Alex break down how they built the business development team, why marketing and sales love this approach, and the early outcomes they’re seeing.  (61 minutes)

Tech Marketing Leaders

Man on a Cyber Security Mission

On this episode, Kerry Guard chats with Chris Spellman, the Senior Demand Generation Manager at Offensive Security. Chris and Kerry talk about what it means to be a mission-driven organization to have a real message about creating a real difference in the world, then backing it up through all your marketing efforts.  (43 minutes)

Tech Marketing Leaders

Know Thy Audience

In this episode, Kerry Guard chats with Dani Woolf, who is the Director of Demand Generation at Cybersixgill. Dani chimed in all the way from Israel and she and Kerry dig into what it really means to know your audience. Not just know them, but understand them —what challenges they face, what their priorities are, and if what we’re doing as marketers is really working for them or not. Dani breaks it down on she has gotten to know her buyer and why we all need to pick up the damn phone and do the same.  (11 minutes)

Tech Marketing Leaders

Revenue Operations, Lean into automation

In this episode, Kerry Guard chats with Christina Kay, Vice President of Marketing at ResellerRatings to talk about how, given her lean team, she’s had to lean on Rev Ops and how it has impacted ResellerRatings business and helped find major and important efficiencies across the whole organization.  (54 minutes)

Tech Marketing Leaders

Brand Strategy, Your Business Growth Lynchpin

In this episode, Kerry Guard chats with Rachel Jordan, Head of Marketing at TeachFX. Rachel is a purpose-driven marketing leader and change agent with more than 20 years of experience guiding brand strategy, content marketing, and marketing-sales partnership in B2B SaaS startup, B2B enterprise, and B2C nonprofit brands.  (45 minutes)

Tech Marketing Leaders

Generate Demand, A Pipeline Machine

In this episode, Kerry Guard chats with Steven Shapiro, who has been a marketing leader at companies such as Qualys, Informatica, Weaveworks, and more. At each company, he has set the stage for how to build Generate Demand. Given his track record, Kerry asked him to walk through his secrets of where he starts and then build upon it to create a pipeline generation machine.  (62 minutes)

Tech Marketing Leaders

Sustainable Content

In this episode, Kerry Guard chats with Lisa McDermott, who is the Vice President of Marketing at Acqueon. Lisa chats with Kerry about sustainable content and how it helps their current partner be more successful in retention through surprise and delight.  (45 minutes)

Tech Marketing Leaders

Rise Above The Competition

In this episode, Kerry Guard chats with Shane Whelan, owner of PetBidder and Carrying the Fire. Shane's journey is truly inspiring, and his perspective on the world and his customers is something we can all learn from, regardless of who we're marketing to. Shane is passionate about helping other entrepreneurs and all things related to pet fencing.  (47 minutes)

Tech Marketing Leaders

The Human Experience

In this episode, Kerry Guard chats with Lavanya Ganesh, who is the Senior Manager of Global Digital Strategy and Demand Generation, at VMware. Lavanya chats with Kerry about the customer experience and was able to share, first hand, real examples of brand experiences - the good, the bad, and the ugly. As B2B marketers, like Lavanya, we are taking more cues from consumer brands on how to build better customer experiences end to end. This episode is a great opportunity to do just that.  (52 minutes)

Tech Marketing Leaders

Heart Centered Leadership

In this episode, Kerry Guard chats with Peter Zaballos, who is a Fractional CMO at Authentic Brand. Peter tells all about what a User Manual is and how it fits into the bigger picture of how Peter leads, which is heart centered. People centered.  (56 minutes)

Tech Marketing Leaders

Recruiting Via Marketing

Amber Anderson shares how her company, Tote and Pears, have identified a clear way to use their marketing and branding powers to help tech companies, who are ready to embrace what it truly means to hire a working woman, find great talent. And to help women find awesome careers where they can have the lifestyle they want and can lean into it without apology.  (52 minutes)

Tech Marketing Leaders

FIRE

In this episode, Kerry Guard chats with Genefa Murphy, CMO at Five9. They dig into how Genefa builds and leads a team. Genefa has developed a framework - FIRE, and they walk through what this framework is and how it has helped her build brands, such as Five9.  (47 minutes)

Tech Marketing Leaders

Marketing Innovation

​​In this episode, Kerry Guard chats with Diana Morante, Marketing Director at Richo where she works in the education department helping schools get the necessary STEAM equipment to keep their students on the cutting edge. They dig deep into marketing innovation and STEAM, and its impact to the next generation.  (41 minutes)

Tech Marketing Leaders

Key Skills CMOs Need to Lean Into

Tracy Hansen and Kerry Guard talk about the partnership between CMOs and their executive teams and how to bring them along with the importance of marketing. It's not a world where if you build it, they will come and it's up to the CMO to help the executive leadership team make space for marketing in an effort to impact everyone's goals - especially the businesses bottom line.  (49 minutes)

Tech Marketing Leaders

Market To Your Employees

In this episode, Kerry is joined by Delitha Morrow Coles, the Head of Employee Experience & Transformation at Travelport. Delitha and Kerry dig into the importance of internal communication and what it means to market internally to employees just as we market to prospects.  (43 minutes)

Tech Marketing Leaders

Product & Marketing Better Together

In this episode, Kerry is joined by Joshua Kanter, CMO of Encora. They dig into how Marketing and Product work together, how to work through that towards a more unified organization across departments, and how to bring the customer voice to the table in doing so, so that everybody can work towards what the customer needs.  (52 minutes)

Tech Marketing Leaders

Customer Retention Via Marketing

On this episode, Kerry Guard chats with Jeanne Hopkins, who was the Chief Revenue Officer at HappyNest. Kerry and Jeanne dug into the importance of marketing to existing customers. It sounds like a no-duh, but when you're just getting going, a lot of focus is outbound and new new new, so to take time to create marketing funnels to upsell and cross sell to existing customers isn't always on the radar. Jeanne thinks it should be not just on your radar, but something all brands are actively doing. And she walks us through why and how.  (49 minutes)

Tech Marketing Leaders

Your Brand Story

On this episode, Kerry Guard chats with Chris Ott, CEO of Creative Blue. Chris and Kerry dig into Brand Marketing, especially as it relates to startups who are looking for funding so his company can help them get the funding then scale. Chris is a big believer in story and has a very direct approach on how brand can tell their story.  (42 minutes)

Tech Marketing Leaders

Corporate vs Product Marketing

In this conversation, Marguerite and Kerry Guard dissected what it means to work on corporate marketing versus product marketing and the pros and cons of both and why Marguerite's heart lives with Demand Generation.  (43 minutes)

Tech Marketing Leaders

Make Demand Gen Personal

Tal Valler joins Kerry Guard to discuss the difference between Demand Gen and Lead Gen and how a broad approach, like Demand Gen, can be personalized  (42 minutes)

Tech Marketing Leaders

Going Global

Frida Ahrenby is building a global team at Get Accept. Hear her challenges and what she's doing about them.  (48 minutes)

Tech Marketing Leaders

The Marketing Pillar

David takes us on a journey through how he met Marketing, fell in love with Data and team building, and how he truly believes that Marketing should be a key pillar to the success of any organization... you build it then marketing brings them to it.  (58 minutes)

Tech Marketing Leaders

Building A Community

When Mark Schaefer talks about being a human company, one of the examples he gives is when brands build a community for their audience. A place for them to belong and feel connected. Given the pandemic, isolation was symptom and community was the medicine. Hear how Natalie Cantave and Gabrielle launched MKTG WMN in the middle of the pandemic and how it’s grown, and flourished, and been an amazing place for woman to come as they are.  (58 minutes)

Tech Marketing Leaders

The LinkedIn Sales Experience

Niki Wilson joins Kerry Guard to share how she uses LinkedIn to garner new leads by balancing personalization with automation.  (42 minutes)

Tech Marketing Leaders

Leading With Empathy

Tara Pawlak, Head of Marketing at GetAccept, joins Kerry Guard to share her leadership style of positivity and thoughtfulness when it comes to leading her team.  (46 minutes)

Tech Marketing Leaders

Lead With Honesty & Integrity

Martina Trucco is the VP of Corporate Marketing at Clari, a revenue operations software. She joined Kerry Guard to break down the walls of secrets and unlock what she calls, "radical transparency". It's time to lead with honest and integrity as a brand and a leader. Martina explains why and how.  (49 minutes)

Tech Marketing Leaders

The Marketing Rebellion

Mark Schaefer joines Kerry Guard to dig into his book The Marketing Rebellion - The Most Human Company Wins  (56 minutes)

Tech Marketing Leaders

Engaging Companies, Not Individuals

Marcus LaRobardiere joins to discuss the power of account based marketing (ABM).  (55 minutes)

Tech Marketing Leaders

Developing Human Leadership

Lorena Morales, the head of marketing at Go Nimbly, joins to discuss how she works directly with CEOs to help them grow their companies rapidly. She also advocates for building skills as a generalist.  (48 minutes)

Tech Marketing Leaders

Monetize the Mic — Podcasting for Pros

Margy Feldhuhn, CEO at Interview Connections, joins to discuss how she helps marketers build personal brands and expansive networks through podcast appearances.  (34 minutes)

Tech Marketing Leaders

Social Selling

Quincy Johnson, Adjunct Social Media Marketing Professor at University of Texas Dallas, joins to discuss effectively leveraging various social media platforms.  (45 minutes)

Tech Marketing Leaders

Remote Relationship Building

Meghan Nesta, Senior Product Manager at AWeber, joins to discuss how she and her team maintain relationships while working remotely.  (32 minutes)

Tech Marketing Leaders

How To Be Fan-F*cking-Tastic

Max Borges joins to discuss how to build an autonomous agency and be fantastic every day.  (43 minutes)

Tech Marketing Leaders

Shock Your Potential

Michael Sherlock joins to discuss leadership coaching and fulfilling potential.  (50 minutes)

Tech Marketing Leaders

More We, Less Me

On the Season 7 premiere, Larry Long Jr., Director of Collegiate Sales at Teamwork, joins to discuss how his EPIC values (Entrepreneurial Spirit, Practice, Internal Drive, Communication) help lead high performing teams.  (60 minutes)

Tech Marketing Leaders

A Sturdy Foundation For High Performance

On the season finale, Paul Higgins joins to discuss nine foundational elementsof high performing teams.  (32 minutes)

Tech Marketing Leaders

Talk Less, Do More

Paul Higgins joins to discuss understanding how to best utilize tools to create effective global teams.  (29 minutes)

Tech Marketing Leaders

Convertible Branding

Gwen Lafage joins to discuss how to transform B2B tech companies into groundbreaking brands.  (44 minutes)

Tech Marketing Leaders

Help First Sell Second

Alex Dunn, the Director of Demand Generation at Levelset, joins to discuss the importance of building a content machine.  (41 minutes)

Tech Marketing Leaders

We All Have Superpowers

Adam Mendler, host of the podcast Thirty Minute Mentors, joins to discuss the importance of understanding your superpower as early as possible.  (42 minutes)

Tech Marketing Leaders

A Delicate Balancing Act

Marlo Oster, Head of Marketing at Work Patterns, joins to discuss struggling with priorities.  (33 minutes)

Tech Marketing Leaders

Content That Creates Clients

Lawrence Elliot is a copywriter who specializes in helping marketers make sure their brand messaging is positioned in the best possible light with powerful storytelling that attracts the right customers for maximum long term value.  (43 minutes)

Tech Marketing Leaders

Be Fearless In Content Creation

Aileen Horgan joins to discuss how to develop trust among team-members.  (36 minutes)

Tech Marketing Leaders

Turning Likability Into Leads

Arel Moodie joins to discuss how public speaking can be utilized to generate leads and create demand.  (47 minutes)

Tech Marketing Leaders

I'll Be There For You (When The Rain Starts To Pour)

On the Season 5 Finale, Tom Martin joins to discuss how to "sell greatly" and bolster marketing efforts by making F*R*I*E*N*D*S  (61 minutes)

Tech Marketing Leaders

Stop! Collaborate & Listen

Renato Agrella joins to discuss how he helps build partnerships and utilize storytelling to communicate highly technical messaging.  (51 minutes)

Tech Marketing Leaders

The Best Way To Score Leads

This week, Tish Millsap joins to discuss how to directly connect marketing spend to revenue. For the past 6 years, she has consulted with companies that wish to grow fast.  (43 minutes)

Tech Marketing Leaders

Cut Through The Static

Jonathan Pogact joins to discuss the power of text messaging in business development.  (43 minutes)

Tech Marketing Leaders

Escaping the Labyrinth

Tamsen helps brands articulate their messaging by finding the 'red thread', the universal tie between how people see the world and what they do in it.  (65 minutes)

Tech Marketing Leaders

Cooking Up Solutions With Machine Learning

Christopher Penn has been telling stories through data for over 15 years. Hisfirm, Trust Insights, helps clients cut through data utilizing A.I. and machine learning to optimize decisions.  (34 minutes)

Tech Marketing Leaders

Debunking Content Myths

On this week's podcast, Anna Hrach joins to debunk a few widely-believed myths surrounding content production.  (43 minutes)

Tech Marketing Leaders

Back To Basics

On the Season 5 Premiere, our guest is David Liljegren, ADK America discusses healthcare marketing and the strategic advantage of writing simple briefs for complex processes.  (47 minutes)

Tech Marketing Leaders

Unearthing Unconscious Motivators

Klyn Elsbury turned her passion for personal growth, marketing and branding, cystic fibrosis advocacy, and unapologetic advice into one of the most distinctive and empowering brands online today.  (3 minutes)

Tech Marketing Leaders

No Secret Sauce

Kathleen Booth is the VP Marketing for Attila Security. Her podcast Inbound Success helps marketers adjust their strategy and find the key niche for their growth.  (51 minutes)

Tech Marketing Leaders

A Symbiotic Ecosystem

Carolyn Lyden's goal is to help established women-owned businesses improve their sustainable outcomes through SEO and content strategy.  (38 minutes)

Tech Marketing Leaders

Trust, Accountability & Transparency

AJ Huisman helps CMOs create better teams to drive change through trust, accountability, and transparency.  (42 minutes)

Tech Marketing Leaders

A Harmonious Partnership

Pam Didner's mission is to help bridge the gap between sales and marketing teams so they can work efficiently and grow together.  (40 minutes)

Tech Marketing Leaders

It's About The Journey, Not The Destination

How Sean Amster approaches digital marketing through data-driven decisions.  (43 minutes)

Tech Marketing Leaders

Partnerships Unleash Possible

Samantha Stone joins us to discuss the benefits when marketing teams work intandem with their sales counterparts to drive revenue and win clients.  (36 minutes)

Tech Marketing Leaders

Performance = Potential - Interference

Maurina is the Senior Director of Demand Gen at Sumo Logic and Kate Gigax is her leadership coach.  (63 minutes)

Tech Marketing Leaders

2020 - Events In The Cloud

Heather Seasholtz is an event strategist who is helping organizations adapt and execute engaging virtual events in the year of COVID-19.  (55 minutes)

Tech Marketing Leaders

Agility Is The Key

Lisa Farrow teaches what it means to execute agile marketing, scrum, and kanban during COVID-19  (57 minutes)

Tech Marketing Leaders

Educating the Account-Based Masses

AI-centered Account-Based Marketing allows firms to personalize and track potential clients. Latane (6sense) breaks down the tech behind effective B2B segmentation.  (48 minutes)

Tech Marketing Leaders

Democratizing Social Media Marketing

Social media marketing requires precision and clarity. Xenia (Planable) executes campaigns with fluid communication and simplicity.  (49 minutes)

Tech Marketing Leaders

Role with the New Wave of MarTech

Technology has come a long way. Technology used to just be an ad on. Something that we used day-to-day. Now it's an integral part of everything we do as marketers. In order for us to get the most out of it we no longer can be JUST marketers. Hear from Scott on how we need to evolve to keep up.  (28 minutes)

Tech Marketing Leaders

Matchmaker, Make Me A Match, Find Me A Find, Catch Me a Catch

Finding the best solution to a problem is nearly impossible when there is so much miscommunication in obtaining new partnerships. Ashley Cohen and Sabrina Galati are here to help as professional B2B matchmakers.  (38 minutes)

Tech Marketing Leaders

How To Conduct The Orchestra of Business

Repeating success and scaling a business is extremely difficult. It’s important for each team to work cooperatively to win deals and grow sales. But how is it done when no one speaks the same language?  (46 minutes)

Tech Marketing Leaders

How To Recruit Great Talent

Finding great talent is hard. It's best to recruit using your existing employeesand have them source talent for you. But how?  (37 minutes)

Tech Marketing Leaders

Find Your Brand Narrative Then Build A Content Engine

Kelby Johnson has developed a content engine across hospitals, teams, and partners. By building relationships internally and externally, Providence Health produces 22 pieces of content a month. See how.  (52 minutes)

Tech Marketing Leaders

Break The Barrier Into Storytelling Content

It's very easy to write content to check off a box whether for SEO or just becauseyou know you're supposed to be producing it. By taking a step back and asking the right questions, you can tell a compelling story that truly creates conversation and connection.  (45 minutes)

Tech Marketing Leaders

Find Your Silver Bullet

Neil Gordon teaches us how to hone your marketing messaging by distilling it down into a simple sentence - action, outcome. Listen to exactly how he does this.  (46 minutes)

Tech Marketing Leaders

Lead With Empathy Through Storytelling

Miri Rodriguez defines what Empathy is, then shows a very clear example of how she created a content campaign that went viral after she lead with Empathy and put her customer (employees) at the heart of the Microsoft Brand.  (43 minutes)

Tech Marketing Leaders

How Michele Mehl Found Her Blue Ocean

Building content, from your customers’ stories, can fill the negative space of where your audience is and your competitors are not. Find your Blue Ocean.  (51 minutes)

Tech Marketing Leaders

Speak to Your Niche Audience Via Newsletter

If done thoughtfully, the Email Newsletter can be a powerful medium. Here's how to get started.  (47 minutes)

Tech Marketing Leaders

Scale Your Business Through Documented Training

Scale your business by creating process and documentation in order to onboard and train new hires efficiently and effectively.  (43 minutes)

Tech Marketing Leaders

Speak Your Truth

Knowing who you are and what you stand for makes you a more authentic speaker. Speaker School helps you dig your truth, message it, communicate it, then market it. Dig your truth now!  (43 minutes)

Tech Marketing Leaders

How to Close A Discovery Call and Follow-Up

Here's part 2 with Jo-Anne Jaspan in understanding how to close out a discovery call and get buy-in on next steps so you can keep the conversation going.  (40 minutes)

Tech Marketing Leaders

How to Prepare And Kick Off A Sales Discovery Call

Sales is broken according to Jo-Anne Jaspan. The most effective way to sell, is to not sell at all. See how building rapport and relationships can actually lead to more sales.  (63 minutes)

Tech Marketing Leaders

How to Use LinkedIn to Build Relationships with New Leads

LinkedIn is a great resource which is used in a lot of different ways. However, you probably haven't thought of using it to expand your B2B leads like this - listen to John Bellamy talk about a novel new way to expand upon LinkedIn's capabilities.  (52 minutes)