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Podcasts > Tea Time With Tech Marketing Leaders

Talk Less, Do More

Kerry Guard • Tuesday, March 2, 2021 • 29 minutes to listen

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Paul Higgins

Paul Higgins is a sales mentor who helps ambitious service-based owners build sales systems to build, live, and give.


Originally from Australia, Paul Higgins is a business mentor, podcaster, and publisher who helps coaches and consultants to help build profitable and sustainable online businesses. He previously spent 18 years at the Coca Cola company, managing $700 million in marketing strategy across the world. This conversation shares insight into how set up effective processes to run a global remote team.

Less Time Talking, More Time Doing

Shifting away from his 12-14 hours of meetings per day at Coca Cola, Paul tries to keep the team to be as 'meeting free' as possible. They utilize Voxer, a voice chat platform that allows for instant communication across timezones. By utilizing this technology, Paul's team can effectively execute work 24 hours a day, from Melbourne to the Maldives to Colombia. Everyone will update a key focus, biggest win, and one area they need help. Every Friday, they update rewards summary.

They utilize Asana for project management as a bible; every task done by team members is noted and can be set up as repeatable tasks in order to keep the business on track. Trying to use too many tools can lead to friction; by keeping the amount low, you can streamline tasks and never miss a project. Dub, like Loom, allows the recording and sharing of processes which makes training and sharing recordings of meetings easier.

Who Are You?

Paul advocates for the use of two tools in order to gain perspective on each and every on boarding member. Vark Questionnaires can share insights into how the individual learns best; you can adjust the method based on how the team member retains information and can perform.

DiSC assessments can demonstrate a variety of personality traits. It is crucial to not label or typecast people based on assumptions, whether communication styles or past job experiences. By understanding each person in the team, you spend less time in meetings trying to figure out people and more time executing.

By creating clear communication methods and finding the right tools for you team, you are on your way to creating effective teams.

Get started, because the only way to find out what works for your team is to experiment and test.

Check out Paul's Mentoring Website HERE - [](

And his podcast Build, Live, Give HERE - [](

This episode is brought to you by MKG Marketing the digital marketing agency that helps complex tech companies like cybersecurity, grow their businesses and fuel their mission through SEO, digital ads, and analytics.

Hosted by Kerry Guard, CEO co-founder MKG Marketing. Music Mix and mastering done by Austin Ellis.

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