Online Ad Spending Nearing $200 Million MarkKerry Guard • March 9, 2012 • 1 minutes to read
A new Borrell Associates report found that $159.2 million will be spent on digital advertising and email marketing this sales cycle.
To put that into perspective ...
That represents a minuscule 1.5% of total political ad spending across all channels
TV, direct mail, telemarketing and other media channels account for more than 98% of the** $9.8 billion **that is estimated to be spent by the conclusion of this election cycle.
We'd like to open this question up to you -- our audience -- to answer the following ...
Why do you think online ads only account for a fraction of the budget compared to other media channels?
Look forward to your responses.