Online Ad Spending Nearing $200 Million Mark

A new Borrell Associates report found that $159.2 million will be spent on digital advertising and email marketing this sales cycle.

To put that into perspective …

That represents a minuscule 1.5% of total political ad spending across all channels

TV, direct mail, telemarketing and other media channels account for more than 98% of the $9.8 billion that is estimated to be spent by the conclusion of this election cycle.

We’d like to open this question up to you – our audience – to answer the following …

Why do you think online ads only account for a fraction of the budget compared to other media channels?

Look forward to your responses.

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