Ad Age Interactive Marketing Spend Forecast
By Kerry Guard
Last summer, Ad Age published a five year interactive marketing forecast that was produced by Forrester.
The highlights include ...
- Mobile spend is growing by 38% year over year and will reach $8.2 billion by 2016
- Search marketing will continue to own the largest piece of the spending pie and will grow from $18 billion to more than $33 billion in 2016
- Display advertising spend will triple by 2016