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How Pinterest can Shape Marketing Forever

Kerry Guard • March 23, 2012 • 1 minutes to read

Mitt Romney's wife, Ann, is posting family photos on the site.

Reese Witherspoon told the world that it was a "collection of the most amazing, wonderful craftiness on earth" on the Conan O'Brien show.

The U.S. Army has issued a Pinterest 'how-to guide', as it's been described.

Pinterest is here to stay.

In February 2012, Pinterest drove more referral traffic than Twitter, Google+, LinkedIn & YouTube ... combined.

Yet investor extraordinaire Andreessen Horowitz nearly passed on the company.

What changed his mind?

A female researcher on staff tugged relentlessly on his sleeve and urged him to reconsider.

So what's the point here?

The point is this: Pinterest is the perfect example of a product / service that blew up by reaching what was initially thought of as an unprofitable or non-existant market.

Take this quote from Andreessen: "Our industry historically - do we produce products initially aimed primarily at men or women? You'd have to say men."

And he's right: Brands have the ability to become complacent with their current audience, which could lead to them missing out on previously unseen target segments.

Is your brand missing a critical / undiscovered piece of your target audience?

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