How Pinterest can Shape Marketing Forever
By Kerry Guard
Mitt Romney’s wife, Ann, is posting family photos on the site.
Reese Witherspoon told the world that it was a “collection of the most amazing, wonderful craftiness on earth” on the Conan O’Brien show.
The U.S. Army has issued a Pinterest ‘how-to guide’, as it’s been described.
Pinterest is here to stay.
In February 2012, Pinterest drove more referral traffic than Twitter, Google+, LinkedIn & YouTube … combined.
Yet investor extraordinaire Andreessen Horowitz nearly passed on the company.
What changed his mind?
A female researcher on staff tugged relentlessly on his sleeve and urged him to reconsider.
So what's the point here?
The point is this: Pinterest is the perfect example of a product / service that blew up by reaching what was initially thought of as an unprofitable or non-existant market.
Take this quote from Andreessen: “Our industry historically €¦ do we produce products initially aimed primarily at men or women? You’d have to say men.”
And he’s right: Brands have the ability to become complacent with their current audience, which could lead to them missing out on previously unseen target segments.