Meet Celeste Jacroux

Celeste Jacroux is a Go-to-Market architect for companies ready to graduate from "random acts of marketing" to a predictable revenue engine. As the Founder of Swell Marketing Advisors and a strategic partner to MKG, she brings deep expertise in aligning product, sales, and marketing into a cohesive GTM strategy.

Celeste understands that for founders, the hardest phase is often bridging the gap between a great product and the market that needs it. She specializes in clarifying positioning, defining ideal customer profiles (ICPs), and building the strategic roadmap that turns vision into traction.

At MKG, Celeste steps in as a Marketing Leader for our Marketing Leadership + Activation clients. She provides the senior-level direction and GTM rigor, working hand-in-hand with MKG’s activation teams to ensure that strategy doesn't just sit in a deck—it gets executed, measured, and optimized for growth.

Expertise

• Go-to-Market Strategy: Launching new products and entering new markets with precision.
• Positioning & Messaging: Translating complex tech into clear customer value.
• Sales & Marketing Alignment: Ensuring the revenue team is fighting the same battle.