Marketing Leadership + Activation
Stuck in the "Growth Valley"? You have traction, but you can't afford a full internal marketing team yet.
Stop playing "De Facto CMO." We provide the Senior Leadership, Strategy, and Execution of a full marketing department—for less than the cost of a single senior hire.
What B2B SaaS and Tech Companies Say
Trusted by the teams building the future of B2B tech.
Marketing Leadership + Activation
Your Connected Growth Engine
We don't just advise; we execute. Here is how we replace "random acts of marketing" with a system built for scale.
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Senior leadership that owns the outcome— so you can stop playing CMO and get back to being the CEO.
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A full functional team for less than the cost of one hire— extending your runway while increasing your capabilities.
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One clear narrative across every channel— creating a unified buyer journey that actually converts.
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Agile execution via mkgOS means we ship weekly— building momentum that compounds quarter over quarter.
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Unified KPIs and transparent forecasting— giving you the confidence to make data-backed investment decisions.
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Systems that connect brand to revenue— lowering CAC and creating a scalable engine for future growth.
This isn't a consulting gig. It’s a complete operational installation. We bring the strategy, the systems (mkgOS), and the specialists to drive revenue, so you can stop worrying about marketing and get back to running your business.
You have traction. Now you need scale.
We build the engine.
The Solution
The First Track™
We use the TRACK Framework to lay the first piece of a scalable marketing engine — so you finally move out of the growth valley and into measurable momentum.
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Think
We diagnose what's blocking growth by identifying the real bottleneck across your funnel, messaging, data, and processes.
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Ready
We identify one strategic opportunity that will create meaningful lift — no overwhelm, no guessing, no 20-point plans.
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Activate
We turn your strategy on by building the asset, narrative, or system that will actually move your business forward.
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Calibrate
We install the first piece of your mkgOS — aligning tools, processes, and people so your marketing becomes a connected system.
For 14 years, MKG has helped founders replace Random Acts of Marketing with a connected system that scales. The First Track™ is where that system starts.
Meet your Marketing Leadership
Senior expertise. Direct partnership. No layers.
We don't hide our talent behind account managers. You work directly with the leaders building your engine—eliminating the "whisper down the lane" effect to ensure your vision translates instantly into execution.
B2B SaaS and Tech Marketing Services
Three services. One compounding pipeline.
Every MKG engagement is anchored by dedicated Account Direction and Project Management — a senior strategic partner who owns the vision, the relationship, and the results. Around that foundation, we deploy four disciplines that each compound into the next.
Services
Search Visibility Optimization
Organic traffic down? AI just changed the rules. SVO is MKG's unified framework combining SEO, AEO, and GEO — so your brand is the cited answer everywhere your ideal customer is searching. Not just ranked. Referenced.
Digital Advertising
Your paid spend should book meetings. Not just clicks. MKG builds paid programs that capture demand at the exact moment your ideal accounts are ready to act — and amplifies the trust your organic presence has already built.
Latest episodes from our podcasts
Back on T-R-A-C-K
From Imposter Syndrome to Authority - Why Every Founder Should Write a Book
In this episode, Scott Turman discusses how founders can use publishing as a powerful tool to build authority, generate leads, and stand out in a crowded market. He breaks down why writing a book isn’t just a branding exercise, how to overcome imposter syndrome, and how to turn your expertise into a scalable marketing engine that drives real business results. (39 minutes)
Back on T-R-A-C-K
Building Marketing from Scratch Without Burning Out
In this episode, Aerin Paulo discusses what it takes to become the first marketing hire at an early-stage company and how to build sustainable marketing systems from the ground up. She shares how to prioritize channels, work effectively with contractors, create scalable processes, and balance the pressure of doing “all the things” while still building intentional, impactful marketing programs. (57 minutes)
Back on T-R-A-C-K
Category Creation - When to Build vs. When to Fit In
In this episode, Kelly O’Dwyer Manuel discusses what it really means to create a category—and why most companies get it wrong. She breaks down the difference between solving a new problem versus improving an existing one, and how to decide whether your product belongs in a new category or an existing market. (60 minutes)
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