ChatGPT, Perplexity, and Gemini are recommending vendors right now. If your brand isn't in those responses, a competitor is. GEO is how you earn your place as the cited source — not just in Google, but in every AI model your buyers trust.
Generative Engine Optimization (GEO) is how you win AI Search — the third pillar of Search Visibility Optimization (SVO). Where SEO builds the technical foundation and AEO wins featured snippets, GEO earns your brand direct citations inside AI Search responses from models like ChatGPT, Gemini, and Perplexity. It's how you become the source AI trusts — and names.