Latest podcast episodes
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ICP Isn’t Static—Here’s How to Get It Right
In this episode, Yehuda Cagen discusses how to define and refine your Ideal Customer Profile (ICP) in today’s highly skeptical B2B landscape. He breaks down why ICP is the foundation of any marketing strategy, how to identify the right audience, and what it takes to build messaging that actually resonates—especially in cybersecurity where trust is hard to earn. (62 minutes)
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Marketing Isn’t a Commodity - Lee Moskowitz on Fixing Pipeline Thinking
Lee Moskowitz explains why treating marketing as a cost rather than an investment breaks the pipeline. From over-reliance on demand gen to ignoring brand and post-sale growth, Lee shares how short-term tactics lead to long-term slowdowns—and what needs to change. (57 minutes)
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Motion, Storytelling, and the Art of Making Complex Ideas Make Sense with Aaron Smilie
Aaron Smilie talks about what it takes to turn complex, technical ideas into compelling visual stories. From motion graphics and data storytelling to startup budgets and creative simplification, Aaron shares how brands can communicate clearly without losing depth. (54 minutes)
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Clarity Over Everything - Charlie Sells on Fixing Random Acts of Marketing
Charlie Sells talks about why so many growing B2B SaaS companies lose momentum once “what got them here” stops working. From random acts of marketing to brand inconsistency and overloaded tech stacks, Charlie shares how clarity becomes the system that helps businesses stop guessing and start scaling. (52 minutes)
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From Creative Debt to Clarity - Marlena Sarunac on Building Marketing That Actually Compounds
Marlena Sarunac explains why founders need to stop treating marketing as throwaway work. From brand awareness and messaging frameworks to creative debt and startup-ready execution, Marlena shares how to build a marketing foundation that is credible, strategic, and scalable. (45 minutes)
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Visibility Over Clicks - Jenna Nelson on Winning in a Zero-Click World
Jenna Nelson discusses what founders and lean teams need to do now that clicks are disappearing and visibility matters more than ever. From machine-readable content to database reactivation, Jenna breaks down how to adapt your marketing for zero-click search, dark social, and AI-driven discovery. (48 minutes)
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