Latest podcast episodes
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Kris Anderson on Fixing the Pipeline Perception Problem
In this episode, Kris Anderson explains why pipeline generation isn’t the real problem—alignment is. He breaks down how marketing, sales, brand, and operations teams often define pipeline differently, why volume-based lead strategies are falling short, and how businesses can shift toward higher-quality engagement that actually drives revenue. (50 minutes)
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Theresa Potratz on Why Unhinged Marketing Actually Works
In this episode, Theresa Potratz shows how data, storytelling, and unconventional thinking combine to build marketing that actually drives results, from hyper-personalized outreach with Clay to AI-powered workflows and demand-gen systems that let marketers scale smarter without losing the human touch. (36 minutes)
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From Imposter Syndrome to Authority - Why Every Founder Should Write a Book
In this episode, Scott Turman discusses how founders can use publishing as a powerful tool to build authority, generate leads, and stand out in a crowded market. He breaks down why writing a book isn’t just a branding exercise, how to overcome imposter syndrome, and how to turn your expertise into a scalable marketing engine that drives real business results. (39 minutes)
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Building Marketing from Scratch Without Burning Out
In this episode, Aerin Paulo discusses what it takes to become the first marketing hire at an early-stage company and how to build sustainable marketing systems from the ground up. She shares how to prioritize channels, work effectively with contractors, create scalable processes, and balance the pressure of doing “all the things” while still building intentional, impactful marketing programs. (57 minutes)
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Category Creation - When to Build vs. When to Fit In
In this episode, Kelly O’Dwyer Manuel discusses what it really means to create a category—and why most companies get it wrong. She breaks down the difference between solving a new problem versus improving an existing one, and how to decide whether your product belongs in a new category or an existing market. (60 minutes)
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ICP Isn’t Static—Here’s How to Get It Right
In this episode, Yehuda Cagen discusses how to define and refine your Ideal Customer Profile (ICP) in today’s highly skeptical B2B landscape. He breaks down why ICP is the foundation of any marketing strategy, how to identify the right audience, and what it takes to build messaging that actually resonates—especially in cybersecurity where trust is hard to earn. (62 minutes)
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