Latest podcast episodes
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Jane Serra on Why Marketing Should Own Pipeline, Not Just Leads
In this episode, Jane Serra discusses why modern marketing teams need to move beyond vanity metrics and take ownership of pipeline from the very first qualified hand-raiser. She shares her approach to redefining MQLs, investing in paid media, building first-party content, preparing for AI-powered search, and creating marketing programs that prioritize trust, relevance, and long-term revenue growth over short-term lead volume. (49 minutes)
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Scott Wasserman on Why AI Search Rewards Trust, Not Rankings
In this episode, Scott Wasserman discusses why traditional SEO metrics and MQL-driven marketing are losing relevance in an AI-first world. He explains how modern buyers research across AI tools, communities, podcasts, and dark social before ever reaching your website, and why brands that listen to their customers, build trust, and create valuable content across multiple channels are the ones AI is most likely to recommend. (58 minutes)
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AI Fluency Is the New Competitive Advantage
Megan Ratcliff discusses why successful AI adoption has far less to do with tools and far more to do with people, processes, and organizational change. She shares how companies can move beyond experimentation to build true AI fluency, establish governance, create stronger context and data systems, and redesign work around outcomes rather than traditional roles—all while keeping human creativity, judgment, and innovation at the center of the business. (48 minutes)
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Marketing Fundamentals First - Why Most Growth Problems Start Earlier Than You Think
In this episode, Moni Oloyede discusses why so many businesses struggle with marketing despite investing heavily in campaigns, content, and lead generation. She breaks down the foundational work most companies skip—understanding their audience, refining their messaging, and building a brand people actually remember—and explains why sustainable growth starts long before the first marketing tactic is launched. (45 minutes)
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The End of SEO as We Know It? Navigating Google’s AI Search Shift
In this episode, Kerry Guard and Evan Patterson discuss Google’s latest AI announcements and what they mean for the future of search. They explore why traditional SEO is no longer enough, how AI is changing the way brands get discovered, and why clear positioning, consistent messaging, and audience-driven content are becoming essential for visibility in an AI-first world. (44 minutes)
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Kris Anderson on Fixing the Pipeline Perception Problem
In this episode, Kris Anderson explains why pipeline generation isn’t the real problem—alignment is. He breaks down how marketing, sales, brand, and operations teams often define pipeline differently, why volume-based lead strategies are falling short, and how businesses can shift toward higher-quality engagement that actually drives revenue. (50 minutes)
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