Strategy Glossary
Keep up with your digital advertising agency and know your Strategy terms. We even include tips and tricks!
- Account-based Marketing (ABM) Strategy
Account-Based Marketing (ABM) is a targeted marketing strategy that focuses on individual accounts or high-value prospects. This strategy involves identifying key decision-makers within a target account, creating personalized marketing messages and campaigns, and delivering those messages through targeted marketing channels.
- Audience Research
Audience research is the process of collecting and analyzing data about a target audience to understand their needs, preferences, behaviors, and demographics. The goal of audience research is to gain insights into the target audience that can be used to create effective marketing messages, products, and services that meet their needs.
- Brand Strategy
Brand strategy is the plan of actions that a business uses to create a unique and recognizable brand identity that resonates with the target audience. A brand strategy defines the brand's values, personality, tone, messaging, and visual identity, and it outlines how the brand will be communicated to the target audience.
- Competitive Analysis
This involves identifying and analyzing the strengths and weaknesses of a company's competitors, as well as their marketing strategies, to inform a company's own marketing approach.
- Content Strategy
Content strategy refers to the plan of creating, publishing, and distributing valuable and relevant content to attract and engage the target audience and achieve business objectives. The strategy involves defining the target audience, creating a content calendar, determining the content formats and channels, selecting the right topics and keywords, and measuring the content performance to improve the strategy.
- Conversion Rate Optimization (CRO)
Conversion rate optimization (CRO) is the process of improving the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. CRO involves analyzing the website user experience, identifying barriers to conversion, and testing different strategies to improve conversion rates.
- Customer Acquisition
Customer acquisition refers to the process of acquiring new customers for a business. This process typically involves a variety of marketing and sales strategies designed to attract potential customers and convert them into paying customers. Customer acquisition is an important aspect of business growth, as it helps businesses expand their customer base and increase revenue.
- Customer Acquisition Cost
Customer Acquisition Cost (CAC) is the cost that a business incurs to acquire a new customer. This cost includes all expenses related to marketing, advertising, sales, and customer onboarding. CAC is an important metric for businesses to track, as it helps them determine the profitability of their customer acquisition strategies.
- Customer Lifetime Value
Customer Lifetime Value (CLV) is the estimated amount of revenue that a customer will generate for a business over the course of their relationship. CLV takes into account factors such as the customer's purchasing history, their likelihood of making future purchases, and the length of time they are expected to remain a customer.
- Demand Generation Strategy
A demand generation strategy is a marketing strategy designed to create interest and demand for a product or service. This strategy typically involves a variety of marketing tactics, such as content marketing, social media marketing, email marketing, and advertising, aimed at attracting potential customers and building brand awareness.
- Digital Marketing Strategy
Digital marketing strategy refers to the comprehensive plan of actions and techniques that a business uses to promote its products or services on digital channels, such as websites, social media platforms, search engines, email, and mobile devices. The strategy outlines the business objectives, target audience, and the digital marketing mix that includes online advertising, content marketing, social media marketing, search engine optimization (SEO), email marketing, and other digital marketing tactics to achieve its goals.
- Email Strategy
Email strategy is the plan of creating and sending targeted and personalized emails to the subscribers or customers to build relationships, drive engagement, and achieve business goals such as lead generation, sales, and customer retention. The strategy involves segmenting the email list, creating the right email content and design, setting up the email automation, and measuring the email performance to optimize the strategy.
- Influencer Marketing Strategy
Influencer marketing strategy is the plan of partnering with social media influencers or content creators to promote a product or service and reach a wider target audience. The strategy involves identifying the right influencers who have a relevant audience and align with the brand values, creating the right influencer content, setting up the influencer compensation and tracking, and measuring the influencer campaign performance to optimize the strategy.
- Key Performance Indicators (KPI)
Key Performance Indicators (KPIs) are metrics that are used to measure the success of a business or marketing campaign. KPIs are selected based on the business goals, and they can include a variety of metrics such as website traffic, conversion rate, customer acquisition cost, revenue, and customer lifetime value.
- Key Performance Indicators (KPI)
Key Performance Indicators (KPIs) are metrics that are used to measure the success of a business or marketing campaign. KPIs are selected based on the business goals, and they can include a variety of metrics such as website traffic, conversion rate, customer acquisition cost, revenue, and customer lifetime value.
- Market Research
This involves gathering and analyzing data about the market, including consumer behavior, preferences, and trends, to inform marketing strategies and tactics.
- Mobile Marketing Strategy
Mobile marketing strategy is the plan of creating and implementing marketing tactics that target mobile devices such as smartphones and tablets to reach the target audience on the go. The strategy involves creating a mobile-friendly website, optimizing the website for mobile search, creating mobile apps, implementing mobile advertising, and leveraging mobile messaging channels such as SMS and MMS to engage the target audience and achieve business goals.
- Paid Media Strategy
PPC or Paid Media strategy is a digital marketing strategy that involves paying for online advertising to drive targeted traffic to a website or landing page. The strategy involves selecting the right ad format, targeting the right audience, creating compelling ad copy and visuals, setting up and managing the campaign budget, and tracking and analyzing campaign performance to optimize the ROI.
- Persona Development
Persona development is the process of creating fictional representations of ideal customers based on audience research. These personas are used to represent different segments of the target audience, and they help businesses understand the unique needs, preferences, and behaviors of each segment.
- SEO Strategy
SEO strategy refers to the planned approach for optimizing a website to rank higher in search engine results pages (SERPs) for specific keywords and phrases relevant to the business. The strategy includes on-page optimization techniques such as optimizing the website structure, content, metadata, and images, and off-page optimization tactics such as building high-quality backlinks, social media signals, and local SEO optimization to enhance website visibility, traffic, and conversions.
Social media strategy is the plan of creating and implementing social media marketing tactics to build brand awareness, drive website traffic, and engage the target audience on social media platforms such as Facebook, Twitter, LinkedIn, Instagram, and others. The strategy involves defining the social media objectives, identifying the target audience, selecting the right social media platforms, creating compelling content, and monitoring and measuring the social media performance to optimize the strategy.
- Target Market
This refers to the specific group of people or organizations that a company aims to sell its products or services to and can be based on attributes such as demographics, geography, behavior, or buying stage.
- Video Marketing Strategy
Video marketing strategy is the plan of creating and promoting video content to attract, engage, and convert the target audience on digital channels. The strategy involves creating compelling video content that aligns with the business objectives and target audience, selecting the right video format and channel, optimizing the video for search, promoting the video through social media and other channels, and measuring the video performance to improve the strategy.
