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The MKG Marketing Leadership Philosophy

1 minutes to read

I define a leader as anyone who takes responsibility for finding the potential in people and processes, and who has the courage to develop that potential.
—Brené Brown

All managers should be leaders, but not all leaders need to be managers. At any point in your career, there will be an opportunity to step in to take the lead. Taking the lead and being a leader are two different things. How we lead, regardless of where we are in our careers or in an organization, is most important.

This document sets an intention of what leadership looks like at MKG. It’s based on 10+ years of experience and research from countless experts—Brené Brown, Robin Roberts, Simon Sinek, Adam Grant, Michelle Obama, Howard Shultz, Chris Voss, David C Baker, Roxanne Gay, and so many more across my Kindle, Master Class, and podcasts.

Per our value of the MKG Standard, this sets the standard for how we show up for each other and our clients. It’s knowing ourselves, then knowing how we work together towards collective success.

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B2B SaaS and Tech Marketing Services

Three services. One compounding pipeline.

Every MKG engagement is anchored by dedicated Account Direction and Project Management — a senior strategic partner who owns the vision, the relationship, and the results. Around that foundation, we deploy four disciplines that each compound into the next.

Account Direction and Project Management on every engagement

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