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Digital Marketing Expert

Bring your T-Shaped marketing abilities to the MKG Marketing Team of Experts.

Are you someone that enjoys connecting data, paid digital media and SEO to drive stronger results? MKG is looking for a Digital Marketing Expert to join our team with a background that includes first-hand experience working in SEO, digital paid ads, and analytics to round out our team circles. You’ll work on a team directly with subject matter experts (SMEs) and an account director, focusing on performance goals set with the SMEs and clients to drive results through a digital marketing funnel lens and find opportunities to streamline efforts.

Job Purpose

Connect & Collaborate

Partner directly with SEO, Paid Digital Media, and Analytic SMEs on larger accounts to achieve client goals and identify opportunities to connect or optimize efforts

Support

Own QA and account audits and provide coverage for SME out of office on your accounts

Expert

Able to own SEO, PPC, or analytics for smaller accounts/projects

Key Skills Required

6+ years in digital marketing

Direct experience working in SEO & PPC
Client experience should include working in B2B with a demand gen sales funnel
Experience presenting data driven results and recommendations to clients, including understanding how to take client goals and create data based KPIs to achieve these
Comfortable working independently, but also looking for a team to build success with and confident sharing ideas and opportunities

SEO experience

Experience using SEO platforms such as SEMRush, Sitebulb, etc for technical audits, keyword research, and competitor analysis. You’ll need to be able to do a first pass prioritizing technical issues and opportunities. You’ll also be doing keyword research and on-page for technical B2B clients, so will need to have experience working with complex brands and emerging spaces.

Paid Media experience

Comfort running B2B paid ads in Google, Microsoft, Facebook, and LinkedIn. Opportunities aren’t limited to these channels, but these are foundational experiences needed. Comfortable managing complex budgets, performing keyword research, light ad copy writing for paid text ads, and strong attention to detail for QA.

Analytics

We currently use NinjaCat as our reporting platform (but are open to training). Looking for experience using Google Analytics and Adobe Analytics to pull data, build dashboards, and setup tracking. Experience in Hubspot, Salesforce, Drift, etc are nice to have but not required.

Success is defined as...

Building a partnership with your team of SMEs to achieve strategic goals and meet key performance indicators through paid media, technical and content focused SEO, and analytics with complex B2B brands. This will include running independent efforts aligned with these goals, providing OOO coverage, and being client facing. This role succeeds not just from understanding clients and their goals, but also their team and how to work seamlessly between SEO, PPC, and Analytics.

A transparent hiring process

Our hiring process typically completes in two weeks, from the applicant completing their questionnaire to final interviews — even during these challenging times.

Apply

So you’ve found an open position that appeals to you? Let’s get started:

Check out our company culture & values
Understand the job description
Click the apply now button on the job
Complete the contact details form
Receive a questionnaire or an email
Complete the expertise questionnaire

Interview

Let’s get to know each other and make sure our requirements match.

Talk with our service-line experts
Meet the people you’d be working with
Discuss the process so far with HR
Team makes hiring recommendation
Final 1:1 interview with leadership
Receive an offer (hopefully!)

Trial

Let’s work together for the next 90 days to ensure this is a solid fit for everyone.

Onboard with benefits & payroll
Review values & handbook with HR
Set-up your company-issued laptop
Onboard tools & comms with team
Meet with your onboarding buddy
Evaluation of success by day 80

Full-time employee benefits

We offer a range of benefits that reflect our People-First commitment.

Benefits subject to completion of 90-day new-employee trial except where noted.

Flexibility: We are a family-oriented company and want our team members to be happy both at work and at home from day one.
Holidays: We pay most federal holidays, Juneteenth, 2 floating holidays, and December 24th thru January 1st when the office is closed.
Paid time off: We give 20 days of annual vacation with no need to accrue them. In 2019 our team used 95% of the total available days!
401k: We match contributions up to 5% of your gross salary. The plan includes Traditional 401(k) and Roth options with low fees.
Healthcare: We offer medical, dental, and vision coverage and subsidize medical up to $900 for family coverage or $450 for individual coverage.
Recognition: Earn recognition stars distributed by your peers for great work. Exchange them for gift cards or charitable donations.
Referral bonuses: A bonus of $2,000 on hire, $2,000 on completion of 90-day trial, and $4,000 on after continuous 12-month employment.
Profit share: Each quarter 10% of profits are divided evenly among the non-executive team of Account Directors and Experts.
Paid family leave: We offer new parents up to 12 weeks whether the child is born, adopted, your 1st child or your 5th. (After 1 year of employment)

Our 2022 pulse

We embrace ideas, innovation, and culture afforded by diversity and inclusion.

Team tenure: 3.3 years
BIPOC: 25%
Women or non-binary: 50%

Meet your Digital Marketing Experts

You will have a direct connection to your team of digital marketing experts.

As a flat organization, we eliminate “whisper down the lane” to ensure communication and strategy are clear and execution is prompt.

Meet The Whole Team

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