SEO Expert

Job Purpose

The SEO Expert role is the voice in the room that everyone looks to for SEO wisdom and analysis, delivered in a way that encourages understanding and buy-in.

• Leading SEO initiatives for 2-4 B2B enterprise clients
• Mapping SEO strategy and deliverables to client goals
• Supporting the SEO and Digital Marketing teams with knowledge sharing, mentorship, and OOO coverage

Key SEO Account Leader

You will lead SEO for 2-4 clients with the guidance of an Account Director and the partnership of a Strategist and Expert Analyst. Strategy and execution in the organic search channel will be your responsibility, although you can lead junior team members in executing your ideas.

You should have 8+ years of experience in SEO & digital marketing, either at an agency or directly with B2B clients. You must understand the B2B buying cycle and SEO impacts across the funnel. You’ll work closely with Strategists to understand the user journey to and through our clients’ websites. While the Strategist on an account owns conversions, you’ll own visibility and traffic, so you’ll have to work together to achieve client success.

Strategic SEO Planning & Delivery

You develop relationships with our clients that understand their goals, resources, and limitations. Based on that understanding, you will develop a strategic SEO roadmap, including deliverables the client will receive throughout their engagement with MKG. Working with your Account Director, you’ll figure out who on your team–Expert, Manager, or Coordinator–will produce those deliverables and either work as an individual contributor or as a reviewer to clear the work before it is sent to the client.

Technical and Content Expertise

You understand how technical and content decisions work together.

General SEO Team Support

You will also partner with the MKG internal team to share knowledge with Experts and mentor our Digital Marketing Managers and Coordinators. You’ll collaborate with Experts on tricky or larger strategic initiatives and break down deliverables into tasks that Managers and Coordinators can handle. When your SEO team members are out of the office, you’ll be asked to provide coverage for their clients.

Key Skills Required

• Knowledgeable and flexible in SEO platforms and tools
• Skilled in content strategy, including content briefs, on-page recommendations, and evergreen content initiatives
• Proficient at pulling data from platforms, analyzing it for insights and opportunities, then presenting it for client understanding
• Comfortable with technical troubleshooting and interfacing with web dev teams
• Curious, adaptable, and engaged with the industry

SEO Platform Power User

Our SEO and Analytics platforms differ from client to client and frequently include shared access with key client stakeholders. You will be comfortable learning and adapting to new tools and platforms while having extensive experience in BrightEdge, Conductor, SEMRush, or another comparable tool.

Your platform experience should include researching competitors & keywords, setting up keyword and page group tracking, reviewing performance against set goals, and auditing technical issues. You also know how to combine that data to identify actionable insights and drive strategic growth.

Content Strategy & Customer Journey

The SEO Experts at MKG know that in order to drive traffic and conversions, they must understand the user intent behind search queries, what type of content users expect when they land on a page, and how users experience a website. You will work with our Strategists to understand that user journey, then recommend optimizations like site architecture changes, internal linking, current content updates, and evergreen content initiatives such as informational pillar pages.

You will also need a deep understanding of different types of content approaches for different stages of the funnel. This means you can create detailed content briefs that inform net new content development to be created by product and content experts.

Reporting

You have the skill to dive into platforms on your own to pull and analyze data, which you’ll use to provide a clear overview of performance and opportunities. You can explain the data in the context of ongoing algorithm updates.

Since your audience can range from Fortune 500 CMOs to Digital Marketing Managers, you will need to tailor presentations and language to different audiences.

Technically Savvy

Being able to run a technical audit for a client's site is a good starting point, but we’re also looking for team members who feel comfortable troubleshooting with stakeholders on the web dev side, as it is often a give-and-take with best practices vs. client resources.

You should have an understanding of current industry-standard HTML and CSS, website architecture and structured data best practices, and the ability to explain and instruct on technical site audit issues. International SEO experience is a plus!

SEO Industry Leadership and Evangelism for Long-term Success

MKG needs its SEO experts to be curious and adaptable, always looking around the corner to predict where SEO is headed. Since the SEO landscape is constantly evolving, having the ability to mitigate, recover from, and take advantage of Google algorithm updates is a key skill in this role. We want to know what SEO groups you’re a part of, what tools or new capabilities within existing tools you think look interesting, and where you think SEO is heading. You must be able to present SEO strategies that reflect industry understanding and thought leadership, resulting in client buy-in and confidence.