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SEO Expert

The SEO Expert is responsible for leading SEO strategy, driving clarity in objectives, and advocating for best practices. This role requires a deep understanding of SEO, leadership abilities, and a proactive approach to improving search performance at a strategic level. Considerate of enterprise resources and goals. Our clients have complex buying cycles and narrow audiences, and it’s your job to make sure they’re visible where and when they need to be.

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Responsibilities

  • Drives for clarity in SEO objectives and execution, ensuring alignment across teams.

  • Advocates for SEO best practices, ensuring adherence to industry standards.

  • Shares knowledge and key takeaways from industry trends, updates, and client success stories.

  • Proactively identifies and resolves SEO challenges, optimizing strategies for long-term success.

  • Works cross-functionally to integrate SEO with broader digital marketing initiatives.

  • Analyzes SEO performance and provides strategic recommendations for improvement.

  • Mentors and guides junior team members, fostering a culture of continuous learning.

Skills & Qualifications

  • Extensive experience in:
    • Technical SEO
      • Crawling & Indexing – Understanding how search engines crawl and index pages.
      • Site Architecture & URL Structure – Optimizing website hierarchy for better navigation and SEO.
      • Page Speed Optimization – Using tools like Google PageSpeed Insights to improve load times.
      • Mobile SEO – Ensuring a site is mobile-friendly (responsive design, mobile-first indexing).
      • Schema Markup (Structured Data) – Implementing schema.org markup for rich results.
      • XML Sitemaps & Robots.txt – Managing search engine directives effectively.
      • Canonicalization & Redirects – Preventing duplicate content issues with canonical tags and managing 301/302 redirects.
    • On Page SEO
      • Keyword Research & Optimization – Finding and placing high-value keywords strategically.
      • Content Optimization – Optimizing headers (H1, H2, etc.), title tags, meta descriptions, and image alt texts.
      • Internal Linking Strategy – Creating a logical link structure to distribute page authority.
      • Content Readability & UX – Ensuring content is structured well for user experience and SEO.
    • Content Strategy & SEO Writing Skills
      • Content Planning & Topic Clustering – Structuring content in clusters to improve topical authority.
      • Search Intent Analysis – Crafting content that aligns with user queries and intent.
      • SEO Copywriting – Writing compelling, keyword-optimized, and engaging content.
      • Competitor Content Analysis – Reverse-engineering top-performing content for insights.
    • Analytical & Data Interpretation Skills
      • Google Analytics & GA4 – Analyzing traffic, behavior flow, and conversion tracking.
      • Google Search Console – Monitoring search performance, indexing issues, and search queries.
      • SEO Tools Mastery – Proficiency in tools like SEMrush, Ahrefs, Moz, and Screaming Frog.
      • A/B Testing & Experimentation – Running SEO tests to optimize strategies.
      • SEO Forecasting & KPI Tracking – Predicting trends and measuring SEO success.
    • Local SEO Skills
      • Google Business Profile (GBP) Optimization – Managing business listings effectively.
      • NAP Consistency – Ensuring name, address, and phone number consistency across directories.
      • Local Citations & Reviews – Building citations and managing online reputation.
      • Geo-Targeted Content Strategy – Creating locally optimized landing pages.
    • E-Commerce SEO Skills (if applicable)
      • Product Page Optimization – Optimizing product titles, descriptions, and schema.
      • Faceted Navigation Management – Preventing duplicate content issues in filtering.
      • E-A-T Optimization for E-Commerce – Enhancing trustworthiness and authority.
      • SEO for Marketplaces & Shopify/WooCommerce – Understanding platform-specific SEO nuances.
    • Algorithm Updates & SEO Trend Adaptability
      • Understanding Google Algorithm Updates – Keeping up with core updates and changes.
      • AI & SEO – Leveraging AI tools like ChatGPT for content ideation and automation.
    • SEO Strategy & Business Acumen
      • SEO Roadmapping & Execution – Developing long-term SEO strategies.
      • Budgeting & ROI Tracking – Measuring SEO impact on business growth.
      • Collaboration with Other Teams – Working with developers, content creators, and marketers.
  • Strong leadership and communication skills.
  • Ability to drive clarity and alignment within teams.
  • Experience in advocating SEO best practices and sharing knowledge with stakeholders.
  • Proficiency in SEO tools, analytics platforms, and technical SEO best practices.

A transparent hiring process

Our hiring process typically completes in two weeks, from the applicant completing their questionnaire to final interviews — even during these challenging times.

Apply

So you’ve found an open position that appeals to you? Let’s get started:

  1. Check out our company culture & values
  2. Understand the job description
  3. Click the apply now button on the job
  4. Complete the contact details form
  5. Receive a questionnaire or an email
  6. Complete the expertise questionnaire

Interview

Let’s get to know each other and make sure our requirements match.

  1. Talk with our service-line experts
  2. Meet the people you’d be working with
  3. Discuss the process so far with HR
  4. Team makes hiring recommendation
  5. Final 1:1 interview with leadership
  6. Receive an offer (hopefully!)

Trial

Let’s work together for the next 90 days to ensure this is a solid fit for everyone.

  1. Onboard with benefits & payroll
  2. Review values & handbook with HR
  3. Set-up your company-issued laptop
  4. Onboard tools & comms with team
  5. Meet with your onboarding buddy
  6. Evaluation of success by day 80

Full-time employee benefits

We offer a range of benefits that reflect our People-First commitment.

Benefits subject to completion of 90-day new-employee trial except where noted.

Flexibility

We are a family-oriented company and want our team members to be happy both at work and at home from day one.

Holidays

We pay most federal holidays, Juneteenth, 2 floating holidays, and December 24th thru January 1st when the office is closed.

Paid time off

We give 20 days of annual vacation with no need to accrue them. In 2019 our team used 95% of the total available days!

401k

We match contributions up to 5% of your gross salary. The plan includes Traditional 401(k) and Roth options with low fees.

Healthcare

We offer medical, dental, and vision coverage and subsidize medical up to $900 for family coverage or $450 for individual coverage.

Recognition

Earn recognition stars distributed by your peers for great work. Exchange them for gift cards or charitable donations.

Referral bonuses

A bonus of $2,000 on hire, $2,000 on completion of 90-day trial, and $4,000 on after continuous 12-month employment.

Profit share

Each quarter 10% of profits are divided evenly among the non-executive team of Account Directors and Experts.

Paid family leave

We offer new parents up to 12 weeks whether the child is born, adopted, your 1st child or your 5th. (After 1 year of employment)

Our 2022 pulse

We embrace ideas, innovation, and culture afforded by diversity and inclusion.

Team tenure
3.3 years
BIPOC
25%
Women or non-binary
50%

Meet your SEO Experts

You will have a direct connection to your team of digital marketing experts.

As a flat organization, we eliminate “whisper down the lane” to ensure communication and strategy are clear and execution is prompt.

Meet The Whole Team

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