Relationships built on real values
In 2011 Mike Krass and Kerry Guard created MKG Marketing.
Their first order of business — create values to enable thoughtful business decisions. While our values have evolved, their purpose has not.
To be the heart of who we are.
We put people first.
We treat each other as humans, talking in plain English, with positivity, and thoughtfulness. We lead with joy and remember to laugh.
Assume most positive interpretation
Provide context to aid understanding
Be flexible & accomodating to others needs
Ask for clarification as needed
We are transparent.
We build long-lasting relationships through transparency, honesty, and accountability and weather any short-term discomfort.
Be honest and truthful
Clearly state opinions and their basis
Keep jargon to a minimum
Provide clear data, results, and analysis
We see the big picture.
Our mission is to help our clients be found. We always look towards the client's goals and how best to achieve them.
Keep up with trends & developments
Be mindful of the destination
Suggest ideas on a better way to the goal
Refine and improve the way we work
We have one standard.
We have one standard — the MKG Standard — for excellence and consistency. We hire experts and follow our processes.
Deliverables are accurate and accessible
Process is followed and maintained
Clients get to be the hero
Offer assistance and anticipate needs
B2B SaaS and Tech Marketing Services
Three services. One compounding pipeline.
Every MKG engagement is anchored by dedicated Account Direction and Project Management — a senior strategic partner who owns the vision, the relationship, and the results. Around that foundation, we deploy four disciplines that each compound into the next.
Services
Marketing Leadership + Activation
You need a team, not another vendor. MKG Marketing becomes your senior marketing team — positioning, messaging, vision, and execution — for less than a single hire. You get back to running the business. We get marketing into pipeline.
Search Visibility Optimization
Organic traffic down? AI just changed the rules. SVO is MKG's unified framework combining SEO, AEO, and GEO — so your brand is the cited answer everywhere your ideal customer is searching. Not just ranked. Referenced.
Digital Advertising
Your paid spend should book meetings. Not just clicks. MKG Marketing builds paid programs that capture demand at the exact moment your ideal accounts are ready to act — and amplifies the trust your organic presence has already built.
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The Death of the Ten Blue Links - Why SVO is the Only Survival Strategy for 2026
B2B search is shifting fast. Strong visibility now means showing up across Google, AI answers, and the discovery paths buyers actually use.
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