Meet Celeste Jacroux
Fractional GTM Leader | Founder, Swell Marketing Advisors
A great product doesn't win on its own. It wins when the story, the strategy, and the sales motion all pull in the exact same direction. — Celeste Jacroux
Celeste Jacroux is a Go-to-Market architect for companies ready to graduate from "random acts of marketing" to a predictable revenue engine. As the Founder of Swell Marketing Advisors and a strategic partner to MKG, she brings deep expertise in aligning product, sales, and marketing into a cohesive GTM strategy.
Celeste understands that for founders, the hardest phase is often bridging the gap between a great product and the market that needs it. She specializes in clarifying positioning, defining ideal customer profiles (ICPs), and building the strategic roadmap that turns vision into traction.
At MKG, Celeste steps in as a Marketing Leader for our Marketing Leadership + Activation clients. She provides the senior-level direction and GTM rigor, working hand-in-hand with MKG’s activation teams to ensure that strategy doesn't just sit in a deck—it gets executed, measured, and optimized for growth.
Expertise
- Go-to-Market Strategy: Launching new products and entering new markets with precision.
- Positioning & Messaging: Translating complex tech into clear customer value.
- Sales & Marketing Alignment: Ensuring the revenue team is fighting the same battle.
B2B SaaS and Tech Marketing Services
Three services. One compounding pipeline.
Every MKG engagement is anchored by dedicated Account Direction and Project Management — a senior strategic partner who owns the vision, the relationship, and the results. Around that foundation, we deploy four disciplines that each compound into the next.
Services
Marketing Leadership + Activation
You need a team, not another vendor. MKG becomes your senior marketing team — positioning, messaging, vision, and execution — for less than a single hire. You get back to running the business. We get marketing into pipeline.
Search Visibility Optimization
Organic traffic down? AI just changed the rules. SVO is MKG's unified framework combining SEO, AEO, and GEO — so your brand is the cited answer everywhere your ideal customer is searching. Not just ranked. Referenced.
Digital Advertising
Your paid spend should book meetings. Not just clicks. MKG builds paid programs that capture demand at the exact moment your ideal accounts are ready to act — and amplifies the trust your organic presence has already built.
Join our team of Digital Marketing Experts
We are People First — our team’s wellbeing and that of their families are critical to our success.
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