Meet Celeste Jacroux

Fractional GTM Leader | Founder, Swell Marketing Advisors

Celeste Jacroux, Founder of Swell Marketing Advisors and MKG Partner

A great product doesn't win on its own. It wins when the story, the strategy, and the sales motion all pull in the exact same direction. — Celeste Jacroux

Celeste Jacroux is a Go-to-Market architect for companies ready to graduate from "random acts of marketing" to a predictable revenue engine. As the Founder of Swell Marketing Advisors and a strategic partner to MKG, she brings deep expertise in aligning product, sales, and marketing into a cohesive GTM strategy.

Celeste understands that for founders, the hardest phase is often bridging the gap between a great product and the market that needs it. She specializes in clarifying positioning, defining ideal customer profiles (ICPs), and building the strategic roadmap that turns vision into traction.

At MKG, Celeste steps in as a Marketing Leader for our Marketing Leadership + Activation clients. She provides the senior-level direction and GTM rigor, working hand-in-hand with MKG’s activation teams to ensure that strategy doesn't just sit in a deck—it gets executed, measured, and optimized for growth.

Expertise

Go-to-Market Strategy: Launching new products and entering new markets with precision.
Positioning & Messaging: Translating complex tech into clear customer value.
Sales & Marketing Alignment: Ensuring the revenue team is fighting the same battle.

Two people looking over a page of charts and results

MKG Marketing works with you.

Our digital marketing team consists of expert-led service lines overseen by a Leadership team that ensures we work in partnership toward your revenue goals.

Marketing Leadership + Activation

Stop playing "De Facto CMO." We provide the Senior Leadership, Strategy, and Execution of a full marketing department—for less than the cost of a single senior hire.