Meet Laura McAliley
Fractional CMO | Founder, Pebble Marketing
Founders don't need another slide deck. They need a roadmap to revenue and a partner willing to get their hands dirty to build it. — Laura McAliley
Laura McAliley is the growth strategist founders call when they are ready to turn early traction into sustainable momentum. As the Founder of Pebble Marketing and a key Marketing Leadership partner for MKG, Laura bridges the gap between high-level vision and the gritty execution required to scale.
Her track record speaks the language of investors and boards. She has successfully scaled SaaS startups from seed stage through to exit, most notably orchestrating a 3x revenue lift at Security Journey that led to a successful acquisition.
Laura thrives in the "messy middle" of growth. Whether she is navigating the complexities of a Fortune 100 account or launching a scrappy go-to-market strategy for a new startup, her approach is the same: build the brand, unlock the revenue, and get the business investor-ready.
At MKG, Laura acts as a Fractional CMO for our Marketing Leadership + Activation clients, bringing the senior firepower needed to professionalize your marketing function without the full-time executive headcount.
Expertise
- SaaS Scaling: From Seed to Exit
- Revenue Operations: Aligning marketing spend with sales outcomes
- Brand Strategy: Positioning startups for acquisition and investment
B2B SaaS and Tech Marketing Services
Three services. One compounding pipeline.
Every MKG engagement is anchored by dedicated Account Direction and Project Management — a senior strategic partner who owns the vision, the relationship, and the results. Around that foundation, we deploy four disciplines that each compound into the next.
Services
Marketing Leadership + Activation
You need a team, not another vendor. MKG becomes your senior marketing team — positioning, messaging, vision, and execution — for less than a single hire. You get back to running the business. We get marketing into pipeline.
Search Visibility Optimization
Organic traffic down? AI just changed the rules. SVO is MKG's unified framework combining SEO, AEO, and GEO — so your brand is the cited answer everywhere your ideal customer is searching. Not just ranked. Referenced.
Digital Advertising
Your paid spend should book meetings. Not just clicks. MKG builds paid programs that capture demand at the exact moment your ideal accounts are ready to act — and amplifies the trust your organic presence has already built.
Join our team of Digital Marketing Experts
We are People First — our team’s wellbeing and that of their families are critical to our success.
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