Introduction
When organic search performance stagnates or declines, B2B enterprises risk losing visibility, market share, and, ultimately, revenue. MKG Marketing specializes in reversing these trends by transforming SEO into a long-term growth engine. Our SEO experts partner with marketing teams to create tailored strategies that align with business goals, optimize existing resources, and drive sustainable traffic growth.
Illumio, a leader in Zero Trust Segmentation, engaged MKG Marketing to overcome a decline in organic search traffic and improve website performance. Through our strategic, data-driven SEO approach, we helped them achieve triple-digit growth in key metrics in just one year.
The Challenge
Illumio was experiencing a decline in organic search performance, which directly impacted their inbound traffic and engagement. Despite having high-quality content and a strong brand presence, their website was not capturing the full potential of organic search opportunities.
Their main challenges included:
- A noticeable drop in organic sessions and engagement rates
- Existing content that wasn’t fully optimized for search intent
- A need for scalable, enterprise-level SEO strategies that aligned with their marketing goals
Illumio needed an SEO partner that understood the complexities of B2B enterprise marketing and could execute a plan to reverse the traffic decline—without requiring an extensive website overhaul.
The Strategy
MKG Marketing developed an SEO optimization strategy that focused on enhancing existing content rather than creating entirely new pages. This allowed for a faster, more efficient turnaround while maximizing the value of Illumio’s existing content assets.
Our approach included:
Search intent-aligned keyword optimization – Ensuring the right keywords matched user expectations and industry trends
On-Page Enhancements – Improving metadata, headers, and internal linking structures to boost discoverability
Content Refinement – Optimizing copy, readability, and engagement factors to align with Google’s ranking algorithms
Using our proprietary On-Page Recommendation (OPR) Checklist, we systematically optimized 55 high-priority pages across Illumio’s website, including:
- Homepage
- Products section
- Solutions section
- Customers section
- Partners section
- Blog section
This structured, page-level approach ensured that every optimized page contributed to the overall goal: boosting organic search performance, increasing engagement, and driving new users to Illumio’s website.
The Results
Within just 12 months, MKG’s SEO strategy delivered massive improvements in organic search performance, leading to:
📈 Organic Traffic Growth (Jan 2025 vs. Jan 2024)
- Total Sessions: 36,211 (📊 +104.7% YoY)
- Engaged Sessions: 19,391 (📊 +103.75% YoY)
- Total Users: 19,796 (📊 +66.98% YoY)
- New Users: 16,701 (📊 +63.72% YoY)
These results illustrate how targeted on-page SEO optimization can double organic traffic and significantly improve user engagement—without requiring a full website redesign.
Why Choose MKG Marketing for Enterprise SEO?
This case study highlights what makes MKG Marketing the ideal SEO partner for B2B enterprise companies like Illumio:
✅ Proven Expertise – We specialize in complex SEO challenges faced by high-growth enterprises.
✅ Data-Driven Strategies – Our SEO recommendations are backed by analytics and tailored to your unique goals.
✅ Resource-Conscious Execution – We optimize within your existing resources and constraints for maximum impact.
✅ Sustainable Growth – Our approach delivers long-term organic traffic improvements, not just short-term gains.
Ready to turn your organic search performance around and increase your market share? Let’s talk.
Get in touch with MKG Marketing today!
www.mkgmarketinginc.com
