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Case Studies > Maxim Integrated

Meaningful relationships lead to meaningful results

2 minutes to read

Meet our client

Daniel Santos is a modern-day hero and not just because he loves the Marvel Universe.

Dan is the senior director of demand, digital and growth marketing at Maxim Integrated (a tech manufacturing and semiconductors company).

A tall order

Maxim Integrated needed to build out their infrastructure correctly from a digital ecosystem and lifecycle management perspective.

Dan was brought in to help the acting Chief Marketing Officer get this done.

That’s a lot of pressure! With some obvious concerns tied to the assignment.

  1. Bring in the wrong partner and prepare to lose face. Dan was the champion of bringing MKG Marketing on board to the acting CMO.
  2. With that in mind, we needed to deliver results. The board of directors had their eyes on SEO performance. From the top to bottom of the organization everybody was paying attention to how we performed.

We always get in your boat

We understood Dan’s fears. He had just started a new, high profile position and did not want to fail.

Most importantly Dan wanted everyone to be committed to being “in the boat” together rowing towards our goals.

Our partnership

To tackle what Maxim Integrated needed we both built out the strategy as well as worked with internal stakeholders in different departments to make sure it was executed properly.

  1. Content, content, content: Working on content optimization with the content team
  2. Internal link strategy: Backlink analysis and optimization with the IT department
  3. Partnerships: Audience segmentation based on buyer journeys with the corporate marketing team as well as individual Business Units (BU’s). We even held a meeting or two with the internal Paid Search Manager to ensure that Paid and Organic Search efforts were aligned

Three year partnership pay off

In 2020, due to COViD and website traffic that generally comes from China, overall SEO website traffic dropped 23% from Maxim Integrated's Fiscal year of FY19 versus FY20. With our partnership and strategy of content, internal links, and partnership we were able to regain the loss and grow the traffic 20%, recouping traffic lost in FY20 and making a 7% gain over FY19.

From growth to enterprise and beyond

Listening, planning, executing, and optimizing for a ROI. This is our formula for elevating Digital Marketing Leaders to the next level.

Two people looking over a page of charts and results

MKG Marketing works with you.

Our digital marketing team consists of expert-led service lines overseen by an Account Director who ensures we work in partnership toward your goals.

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