HTML5 and SEO

By Nathan Stenberg on April 9, 2021

When HTML5 was released back in 2014, it delivered a bunch of new semantic elements intentionally designed to help web pages to be structured more clearly and, while this benefited the web development community, it helped the SEO community by providing a much clearer page structures that are easier for...

The Coronavirus SEO Benchmark - Updated on April 27, 2020

By Mike Krass on March 2, 2020

Last Updated: April 27, 2020 Every month I sit down at my computer to reflect on the past month. This reflection starts with a few exploratory questions. What have we accomplished as a business? Where have our clients and the heroes that power those businesses succeeded? How can we do...

PDF SEO - How To Rank

By Christian Bullock on February 12, 2020

PDF Optimization PDFs can potentially competitively rank for keyword searches. While not as effective as a web page, an optimized PDF can help expand a website’s organic search footprint. From a strictly SEO standpoint, an active page on your website is preferred over a PDF, however PDFs do offer value...

The Coronavirus SEO Benchmark Updated March 2020

By Mike Krass on February 3, 2020

Last Updated: March 2, 2020 Every month I sit down at my computer to reflect on the past month. This reflection starts with a few exploratory questions. What have we accomplished as a business? Where have our clients and the heroes that power those businesses succeeded? How can we do...

Why Backlinks Are Not The Number 1 Criteria for Ranking Well in SEO

By Tammy Wood on February 22, 2019

Part of my job, and to be honest one of my favorite parts as SEO Director role here at MKG, is answering clients questions about SEO as a whole, not just pertaining to their specific website. I was lucky to receive a great question today: Someone just told me that...

3 SEO Predictions for 2019

By Christian Bullock on January 7, 2019

Search engine optimization is a process that is ever-changing. Each year brings new techniques and ways to position your site competitively in search engines like Google, Bing, and others. 2018 brought some big-time considerations, including: Execution of Google’s mobile-first indexing The continued rise of featured snippets (we call this position...

John Mueller and Gary Illyes SEO Takeaways from Pubcon 2018

By Tammy Wood on November 14, 2018

Takeaways from John Mueller and Gary Illyes at Pubcon 2018 In October I made the annual pilgrimage to Las Vegas to attend Pubcon Las Vegas, the annual Internet Marketing conference. As always it was an awesome week of panels, discussions and keynotes. John Mu and Gary Illyes of Google provided...

MKG Wins 2018 BrightEdge Edgie Award

By Kerry Guard on October 10, 2018

Congratulations to our Informatica Team - SEO Expert, Christian Bullock, our Analytics Expert, Spencer Mayes, and Account Director Jenna Hasenkampf for winning the 2018 BrightEdge Edgie Award for Performance and Results. Thanks to our marketing team at Informatica, Syed Ali and Monique White for their partnership in guidance, trust, and...

Operation SEO Training

By Mike Krass on September 11, 2018

Last month we had the pleasure of welcoming two of our client stakeholders to our office in New Orleans. Syed and Monique represent Organic Media and Web Marketing for our client, Informatica. While we have a healthy meeting cadence in place (every week + additional topic-specific meetings each month) there...

How to Generate an XML Sitemap

By Christian Bullock on July 6, 2018

XML Sitemap defined: A “cheatsheet” for search engines to see all of the 200 OK URLs that you want to have in their indexes for your domain. This file gives search engines access into every single URL you want to have ranked for your domain in a way that doesn’t...

SEO Voice Search Best Practices

By Tammy Wood on June 2, 2018

With the growth in mobile voice searches digital marketing, including SEO, has moved to an AI predictive model. To keep pace with technology, the marketers have done several surveys and studies to get ahead of the emerging trend. The range of virtual assistants, such as Siri, Cortana, Google Voice Search/Now,...

Search Engine User Optimization - There’s no “U” in SEO

By Christian Bullock on May 13, 2018

… but there should be. Those working in the SEO industry keep close tabs on search engine algorithm changes. How search engines are changing the way they’re displaying results. How search engines spider web pages and impediments to that process. How search engines [insert a hundred other things]. What is...

Delete a Search Engine Result Listing from Google

By Christian Bullock on February 12, 2018

Uh oh. You accidentally pushed a page live. And it’s showing up in Google searches! You’re probably asking out loud: How can I quickly delete this listing from the search engine results page?! Well, good news! Below are three ways you can ensure a page gets wiped out from Google,...

Page Load Speed | How to Make Your Website Faster to Rank Higher

By Tammy Wood on September 29, 2017

A slow site is a poor experience for users. As a result, search engines tend to rank slower sites worse than faster sites. The site must load quickly and aim for 100% uptime. Until recently, Google would only offer suggestions on steps to take to improve page load speed using...

Why is my Bing traffic down? Four ways to diagnose

By Christian Bullock on February 24, 2017

We get it - everyone uses Google. Or do they? In the U.S. about 8 out of 10 people typically click over to Google to perform a search</a>. This leaves a loyal audience of two out of 10 performing a search on Bing or Yahoo. As an SEO, most clients...

Google Search Team Tips to Hire an SEO – February 2017

By Mike Krass on February 15, 2017

So … how do you hire an SEO? This week Google updated the ‘Do you need an SEO?’ page of their webmaster support center with a video that outlined four key steps all businesses should take once they have decided to hire an SEO expert to help increase their organic search...

Should you switch to HTTPS for SEO in 2016?

By Christian Bullock on July 22, 2016

A question we got a lot from our clients is: Is it worth switching our site to HTTPS to benefit our site's SEO? As of right now, MKG believes that for most websites there isn’t enough of a benefit to switch to HTTPS due to the amount of planning and resources...

This One Exercise Will Improve Your Site Ranking Strength Now (Break the 301 Redirect Chains)

By Christian Bullock on June 29, 2016

Imagine: You’ve optimized your website. On-page SEO is dialed in. You spent some time building inbound links to your authoritative pages. Your technical SEO audits show no problems with crawls or technical issues of your website. Surely there isn’t anything left you can do that can have an incredibly positive...

Word Counts for SEO: How Many Words Should Your Content / SEO Elements Be?

By Christian Bullock on June 21, 2016

Last Updated: June 22, 2016 When it comes to SEO copywriting, know that there really isn’t a hard set amount of words by page depth rule in place. For SEO elements such as title tags and meta descriptions, there definitely are limits you want to look to not exceed. What...

301 Redirect Chains, Intro to an Advanced SEO Topic

By Mike Krass on April 26, 2016

This is a little bit of a teaser post, but we wanted to go over the concept of what a 301 redirect chain is. More specifically: What it is Impact on your website Impact on page authority Whenever you're doing any type of site migration or if you're changing URLs...

Get Mobile Traffic? Implement AMP Format Now

By Christian Bullock on February 23, 2016

Google’s emphasis on ensuring mobile users get the best experience from Google Search continues today. Google has now pushed live its Accelerated Mobile Pages format project live on the mobile news carousel. See below for a screenshot of what that looks like: As annotated, two things to look for in this...

Enhance your brand tweets in two minutes with Twitter Cards

By Kerry Guard on April 22, 2015

A client recently asked if there was a way to share an image with their Twitter posts through JetPack. I read a few documents to understand my options: https://dev.twitter.com/cards/types/summary-large-image https://dev.twitter.com/cards/cms-integration#plugin_yoast But at the end of the day I just felt overwhelmed and more confused than ever, so I went back to...

Two Google Tools to Ensure You Have a Mobile-Friendly Website

By Mike Krass on March 30, 2015

For the TL;DR crowd: This story discusses a few ways to use Google Analytics and Google’s Developer sandbox to ensure your website is mobile friendly. h2>Why do you need a mobile friendly website?</h2> Unless you’ve been living under a rock for the past 5+ yaers, you’ve probably heard the official announcement...

How to Be a Good Influencer in Six Simple Steps

By Mike Krass on January 22, 2015

This blog post is meant to help you become a better influencer online. With these six simple steps you’ll be able to attract companies interested in doing influencer outreach to score great perks like free swag, VIP access and cash for doing what you already love – creating content online...

How Twitter Generated 10x Visitors from SEO - Our Thoughts

By Kerry Guard on November 12, 2014

Not sure if you read the news, but Twitter recently announced that they "made a change earlier this year to ensure that search engines like Google and Bing could better access 50,000 popular hashtag pages" and due to this change have had a return of 10x of organic search traffic...

The SOPA Anti Piracy Bill Effect on Ad Verification Tools

By Kerry Guard on December 13, 2011

€œDraconian.€ €¦ €œCensorship.€ €¦ €œUn-American.€ These are a small sampling of the adjectives that the likes of Google€™s Eric Schmidt, Facebook representatives and social gaming powerhouse Zynga have used to describe the SOPA anti-piracy bill that will be voted on in congress tomorrow. If this bill is passed, what effect will it have on ad...