seo
The Death of the Ten Blue Links - Why SVO is the Only Survival Strategy for 2026
B2B search is shifting fast. Strong visibility now means showing up across Google, AI answers, and the discovery paths buyers actually use.
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B2B SaaS & Tech Digital Marketing Agency
In the Era of AI –
Building Trust Is The Answer
Trust isn't built in a single click. It's built every time your ideal customer searches for an answer and finds you there. Do that consistently across search, AI, and paid — and by the time they're ready to buy, you're not a vendor they're evaluating. You're the answer they already know.
About MKG Marketing
MKG Marketing is a digital marketing agency for B2B SaaS and technology companies. Founded in 2012 by Kerry Guard, we build compounding pipeline through Search Visibility Optimization (SVO) — combining SEO, answer engine optimization, and generative engine optimization to ensure you're found everywhere your buyers are searching.
What B2B SaaS and Tech Companies Say
Trusted by the teams building the future of B2B tech.
Growth Stories from B2B Tech Scaleups
Visibility Builds Pipeline. Pipeline Builds Companies.
Consistent visibility builds consistent pipeline. We've taken B2B tech companies from unknown to IPO — and everywhere in between.
The challenge
Build pipeline and brand visibility from the ground up in a crowded cybersecurity category.
What we did
Built the organic and paid engine — content strategy, SEO, and digital advertising working together year over year.
The outcome
Pipeline grew 5x on 2x spend. The Protocol Library drove 100k visits and 14% of total site traffic. ExtraHop was acquired by Bain Capital for $900M.
The challenge
Pivot from consumer to enterprise and capture AI-driven demand in a new category — fast.
What we did
Built visibility across paid search, SEO, and AI-generated answers simultaneously.
The outcome
Organic impressions up 54% YoY. AI Overviews nearly doubled in one quarter. Paid conversions up 70% on 14% more spend.
The challenge
Zero brand awareness, zero ad history, greenfield start in a noisy market.
What we did
Built a dual-channel paid strategy from scratch — Google for demand capture, LinkedIn for ICP awareness.
The outcome
$107k in closed revenue. 137% ROI. 15 new sales opportunities opened in six months.
The challenge
Build pipeline from a standing start in the zero trust security category.
What we did
Optimized across every layer of the organic funnel — blog, solutions pages, product pages.
The outcome
4.5M impressions in H1. 6% conversion rate exceeding industry average. 1,677 MQLs from organic in six months.
B2B SaaS and Tech Marketing Services
Three services. One compounding pipeline.
Every MKG engagement is anchored by dedicated Account Direction and Project Management — a senior strategic partner who owns the vision, the relationship, and the results. Around that foundation, we deploy four disciplines that each compound into the next.
Account Direction and Project Management on every engagement
Services
Marketing Leadership + Activation
You need a team, not another vendor. MKG Marketing becomes your senior marketing team — positioning, messaging, vision, and execution — for less than a single hire. You get back to running the business. We get marketing into pipeline.
See how it works
Search Visibility Optimization
Organic traffic down? AI just changed the rules. SVO is MKG's unified framework combining SEO, AEO, and GEO — so your brand is the cited answer everywhere your ideal customer is searching. Not just ranked. Referenced.
See how it works
Digital Advertising
Your paid spend should book meetings. Not just clicks. MKG Marketing builds paid programs that capture demand at the exact moment your ideal accounts are ready to act — and amplifies the trust your organic presence has already built.
See how it works
What Makes MKG Marketing Different
Pipeline is table stakes. An agency that gets you is the new floor.
Every agency promises results — that's the price of entry now. What you can't find is an agency that gets you: your category, your buyers, the way you work — and sticks around long enough to prove it. That's the bar we set.
MKG Marketing consistently delivers high-quality work. The team is invested in fostering strong connections and adds a familiar aspect to their workplace relationships. Honesty, professionalism, and digital expertise set them apart from other SEO partners.
Rinse, then repeat.
For 15+ years, our primary clientele has been repeat marketing leaders: they meet us at a new job, don't fire us, then bring us to the next company. Dan's taken us to five companies. Marguerite, three. Joanne, two. MKG will be the last agency you hire — at this job, and the next. People only re-hire you when they get you as a person and deliver for the business.
See the resultsChurn and burn? Not on our watch.
The senior strategist who learns your business is still running your account three years later. Average tenure is 3.09 years, only 26% of everyone who's ever worked here has left, and in 2025 nobody did. No junior handoffs, no revolving door.
Meet the teamYour industry, already understood.
We don't learn your category on your dime — we already work in it. Cybersecurity since 2017, data and analytics since 2017, semiconductors and storage since 2019, with names like Cloudera, MariaDB, Qualys, and Solidigm. So we get your buyers and your market on day one.
See the workThe MKG Marketing Team
Meet our Leadership
You will have a direct connection to your team of digital marketing experts.
As a flat organization, we eliminate "whisper down the lane" to ensure communication and strategy are clear and execution is prompt.
Getting Started with MKG Marketing
Visibility is just three steps away.
Most clients come to us uncertain about what they need. That's okay — and honestly, expected. These three conversations are designed to give you a clear picture before you decide anything.
01
Book a Discovery Call
20 minutes to hear what your goals are, what marketing you've tried, and why you feel stuck. No prep needed — just show up.
Schedule your call02
Meet the Strategist
A one-hour deep dive to validate what we're seeing top of funnel against what you're experiencing in pipeline. We connect the dots before we recommend anything.
03
Review Your Scope of Work
We'll walk you through exactly what we want to deliver and when — whether that's a one-time audit or a full ongoing engagement.
No surprises.
Start with a B2B SaaS Marketing Audit
Your next client is already searching for you.
Are you visible? Let's find out. With just $5,000 you'll know exactly where your marketing is working, where it isn't, and what a real fix looks like.
No pitch. No obligation. Just a real picture of where you stand.
Frequently Asked Questions About B2B SaaS Marketing
Questions we hear a lot.
Still sizing us up? Cool. These are the questions every serious buyer asks before they commit.
What is Search Visibility Optimization (SVO)?
Search Visibility Optimization (SVO) is MKG Marketing's unified framework combining SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). While traditional SEO focuses on Google rankings, SVO ensures your brand is found and cited everywhere your ideal customers are searching — including AI-generated answers in Google's AI Overviews, ChatGPT, Perplexity, and other AI-powered tools. The goal isn't just to rank. It's to be referenced.
What is the difference between SEO and Search Visibility Optimization?
Traditional SEO focuses on ranking in Google's organic results. SVO is broader — it ensures your brand appears as the cited answer across all search surfaces: traditional search engines, AI Overviews, ChatGPT, Perplexity, and other AI-powered answer engines. As AI transforms how B2B buyers research solutions, SVO ensures tech companies remain visible wherever their ideal customers are looking.
What does MKG Marketing do?
MKG Marketing is a digital marketing agency for B2B SaaS and technology companies. We build consistent, compounding pipeline through Search Visibility Optimization (SVO), Digital Advertising, and Marketing Leadership and Activation. Our work ensures that when your ideal customer searches for the solutions you offer — in Google, in AI tools, or anywhere else — they find you.
Who does MKG Marketing work with?
We work primarily with B2B SaaS and technology companies — from early-stage startups building visibility from scratch to enterprise software companies scaling pipeline. Our specialty areas include cybersecurity, data infrastructure, AI software, and B2B tech more broadly. Past clients include ExtraHop (acquired by Bain Capital for $900M), Solidigm, Illumio, and Dropzone AI.
How is MKG Marketing different from other digital marketing agencies?
Published pricing. Named senior team members. Real-time Asana access. And reporting in the numbers your CFO actually tracks:
- CAC (Customer Acquisition Cost) and Cost per Opportunity
- ROAS and pipeline contribution by channel
- Marketing-sourced pipeline as a percentage of total
- Organic pipeline contribution and cost per organic MQL (SVO)
- Share of voice in search and AI (SVO)
No vanity metrics. No junior handoffs. Our clients stay an average of 36 months — not because they're locked in, but because the work keeps compounding. And we don't pitch first — we audit, starting at $5,000, so you know exactly where you stand before committing to anything.
How much does MKG Marketing cost?
Our pricing is published on this website — no "contact us for a quote" required. Engagements begin with a Marketing Audit starting at $5,000, which shows you exactly where your marketing is working, where it isn't, and what a real fix looks like. Ongoing engagements are scoped from there based on services selected.
B2B SaaS and Tech Marketing Insights
From the MKG Marketing Team
seo
Invisible by Default - Why Your Growth Plateau is Actually an AI Visibility Debt
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seo
Monthly Search Industry Report - May 2026
Stay updated on the May 2026 search landscape: May Core Update waves, Gemini’s new 1-billion-user conversational terminal, inline source citations, and prepping for ChatGPT Search Ads.
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