Introduction
At MKG Marketing, we specialize in transforming organic search into a powerhouse for B2B SaaS companies looking to scale. Our deep expertise in SEO strategy, coupled with an understanding of the resource constraints of growing companies, allows us to deliver tailored solutions that drive measurable results. A client, leader in cyber range training and simulation partnered with MKG Marketing to enhance its organic search presence and fuel long-term growth.
The Challenge
The client needed to significantly boost its organic search traffic to expand its reach and capture a larger share of its target market. However, they had a limited budget to invest in SEO. The challenge was clear: how could they maximize organic visibility and increase inbound traffic efficiently?
The Strategy
MKG Marketing implemented a focused SEO strategy that prioritized optimizing existing website content, aligning keyword targeting with search intent, and developing high-value SEO-driven content. Our key strategic pillars included:
- Optimizing Core Website Pages using our proprietary On-Page Recommendation (OPR) Checklist.
- Developing Pillar Pages to establish authority on key topics relevant to the client’s audience.
- Creating SEO-Optimized Blog Content to support keyword growth and drive engaged traffic.
The Approach
Keyword Research & Optimization
Over the first six months, MKG conducted extensive keyword research to identify high-impact search terms for the client. We clustered these keywords strategically and applied them across key website sections to improve rankings and relevance.
On-Page Optimization
Using our OPR Checklist, we optimized 19 unique pages across the client’s core website sections, ensuring they were fully aligned with search intent and best SEO practices.
Pillar Content Development
MKG developed three comprehensive pillar pages targeting the clients’s core target keywords:
- Cyber Range
- Incident Response
- Cyber Attack Simulation
SEO-Focused Blog Content
To further drive keyword rankings and traffic, we provided SEO content briefs that resulted in three keyword cluster-focused blog posts:
- Simulating Real-World Attacks: How Cyber Ranges Strengthen Incident Response in State Government Agencies
- Addressing the Skills Gap Through Cyber Range Training
- The Business Value of Cyber Range Training
The Results
MKG’s strategic execution led to substantial improvements in the client’s organic search performance, delivering year-over-year (Y/Y) growth in key metrics:
Traffic & Engagement Growth (July 1 - Dec 31, 2024 vs. Previous Year)
- Sessions: +42.3% (from 7,114 to 10,123)
- Engaged Sessions: +60.18% (from 4,003 to 6,412)
- Active Users: +53.29% (from 4,003 to 6,412)
Keyword Ranking Improvements (Jan 1, 2025 vs. July 3, 2024)
- Top 3 rankings: Increased from 0 to 4
- Top 10 rankings: +57.14% (from 7 to 11)
- Top 20 rankings: +23.81% (from 21 to 26)
- Top 100 rankings: +22.73% (from 66 to 81)
Why Engage MKG for SEO?
This case study showcases the impact of MKG’s expert SEO services in driving measurable, sustainable growth for the client. By leveraging keyword-aligned optimization, high-quality content production, and strategic on-page enhancements, MKG helped the company improve its visibility, increase organic traffic, and strengthen its competitive position in search.
If your B2B SaaS company wants to unlock similar results, contact MKG Marketing today to discuss how we can elevate your organic search performance and drive long-term success.
