The Challenge: Inconsistent Keyword Visibility
Before partnering with MKG Marketing, Seclore struggled to rank for non-branded keywords in North America. While well-known in India, its website primarily attracted traffic from career-related searches rather than industry-relevant terms.
A key issue was the lack of high-quality informational content that clearly defined important industry concepts—limiting the company’s visibility in search engine results.
The Strategy: Build Informational Content to Establish Expertise
MKG Marketing’s SEO team identified a set of core keywords to target and integrate into new and existing content. These keywords formed the foundation of a structured content creation plan aimed at improving search rankings.
The Approach: Creating a Pillar Page for "Data-Centric Security"
To establish Seclore as an authority, MKG Marketing worked with its content team to develop in-depth, topic-focused pillar pages. Using a custom AI prompt and expert content collaboration, the first page was built around the term "data-centric security"—a phrase closely aligned with Seclore’s brand messaging and featuring solid monthly search volume.
Additionally, FAQ structured data was incorporated into the page, ensuring that search engines and users could easily find answers to common questions like “What is data-centric security?” This optimization helped improve the page’s search relevance and visibility.
The Results: From No Ranking to Page 2 in Search Results
Before implementing the pillar page strategy, Seclore’s website had sporadic rankings for “data-centric security”, often influenced by metadata updates on solutions pages.
However, after launching the initial version of the pillar page in late March, the keyword began ranking consistently. Over the next few months, with additional optimizations, Seclore’s ranking steadily improved—eventually landing on the second page of Google search results.
The Takeaway: Pillar Pages Elevate Keyword Rankings
By strategically building pillar pages around core industry terms, MKG Marketing helped Seclore establish a strong, consistent keyword footprint. The combination of structured content creation and FAQ data integration significantly boosted Seclore’s search presence, proving the effectiveness of targeted SEO strategies.
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