Qualys + MKG: Improving Vulnerability Management Keyword Cluster Ranking

Background

Qualys, a leading provider of cloud-based security and compliance solutions, recognized the importance of organic keyword ranking in driving website traffic and generating quality leads. In an effort to enhance their online visibility and increase organic search traffic, Qualys engaged our digital marketing agency to conduct keyword research and implement on-page optimization strategies. The primary focus was to improve their rankings for relevant keywords within the vulnerability management domain.

Objective

By targeting and optimizing specific keywords, the aim was to improve visibility on search engine result pages (SERPs), attract more qualified organic traffic, and ultimately increase lead generation and conversions.

Approach

Keyword Research: Our team conducted extensive keyword research to identify the most relevant and high-potential keywords related to vulnerability management. This involved analyzing search volumes, competition levels, and user intent to select a cluster of target keywords that aligned with Qualys' offerings and industry trends.

On-Page Optimization: Once the keyword cluster was finalized, we implemented on-page optimization techniques to enhance the relevance and visibility of the target keywords on Qualys' website. This included optimizing meta tags, headings, content, and internal linking structures to improve keyword prominence and overall search engine friendliness.

Monitoring and Analysis: Throughout the campaign, we closely monitored the performance of the target keywords using advanced analytics tools. This allowed us to track keyword rankings, organic traffic trends, and user engagement metrics to assess the effectiveness of our strategies.

Results

After the MKG SEO team implemented keyword research and on-page optimization, Qualys experienced a significant improvement in their organic keyword rankings within the vulnerability management domain. The following keywords showed notable improvements:

"Vulnerability Management"
Before: Ranked 14th
After: Ranked 5th

"Vulnerability Management Tool"
Before: Ranked 13th
After: Ranked 5th

"Risk-Based Vulnerability Management"
Before: Ranked 15th
After: Ranked 9th

"Vulnerability Management Platform"
Before: Ranked 11th
After: Ranked 9th

"Vulnerability Management Solution"
Before: Ranked 15th
After: Ranked 9th

These improvements in organic keyword ranking positively impacted Qualys' online visibility and organic search traffic. The higher rankings resulted in increased website visits from users actively searching for vulnerability management solutions, effectively expanding the company's reach and potential customer base.

Conclusion

The implementation of keyword research and on-page optimization strategies played a crucial role in improving Qualys' organic keyword rankings within the vulnerability management domain. By targeting specific keywords and optimizing on-page elements, Qualys experienced significant improvements in their search engine visibility. These positive outcomes resulted in increased visibility in the search results, more organic search traffic, and currently contributes to the overall business lift for the company.

It is worth noting that the performance improvements were evident approximately 8 weeks after implementing the on-page optimization strategies. This demonstrates the time required for search engines to index and recognize the website changes. The success of this case study underscores the importance of keyword research and on-page optimization in achieving enhanced organic keyword rankings and driving valuable organic traffic.