Trust with security buyers is earned.

What cybersecurity marketing leaders say

"We couldn't have achieved 40%+ YoY growth for multiple years and had a very successful exit with the acquisition by Bain Capital and Crosspoint Capital without you."

Bill Glenn

VP of Marketing, ExtraHop

"We achieved a huge amount of success in working with MKG. From the ground up, our internal team at Netgear/Arlo and your team built an SEO strategy built for IPO success."

Chris Salazar

Senior Director, Digital Strategy & Innovation, NETGEAR

"I looked at Nathan's AI prompts and said, 'Ah, we're kindred spirits.' We've been able to produce great content because of his long, detailed prompts."

Laura McAliley

Chief Marketing Officer, Devici

Trusted by leading security and tech brands

Results from the security market

Why MKG Marketing

We've been in this market for 10+ years. We know what works — and what doesn't.

Focused on cybersecurity

Security has been our primary focus for 10+ years — accounting for over 50% of our client base. We've worked across the industry and learned what moves buyers in this market.

Team stability

A constantly changing team is disruptive. Average tenure here is over 3 years, only 26% of everyone who's ever worked at MKG has left, and in 2025 nobody did. The senior people who learn your account stay on it.

Direct access to experts

No account managers playing telephone. You work directly with the people doing the work — no middlemen, no subcontracting.

Strategic spending

Every account gets a strategist and analytics expert. Budget goes to the right channels, measured and fine-tuned continuously — so you can defend every dollar to your board.

What does a cybersecurity marketing agency do?

A cybersecurity marketing agency builds the programs that put your brand in front of security buyers during their research — through SEO, AEO, paid advertising, and content built for audiences that don't respond to generic demand gen. In 2026, that increasingly means being the answer AI serves when a practitioner asks a question in your category, not just appearing on a results page.

We built ExtraHop's protocol library to answer the questions security practitioners were already asking — "What is NetFlow?" "What is packet analysis?" That content became the answer across search and, eventually, AI engines. By 2021 it drove 100,000+ visits, represented 14% of ExtraHop's entire website traffic, and averaged 5 minutes on page. On the paid side, we built Dropzone AI's PPC program from zero: dual-channel, Google Search and LinkedIn, no historical data. First campaign: $107k in closed revenue, 137% ROI, 15 sales opportunities.

How can cybersecurity firms improve their brand visibility online?

Cybersecurity firms improve brand visibility by becoming the answer to the questions their buyers are already asking — in search, in AI engines, and in the communities where practitioners share what they've learned. Rankings are still a signal, but in 2026 the destination is citation: being the source an AI engine pulls from when a buyer asks about your category.

When ExtraHop's team identified that practitioners were searching "What is NetFlow?" with nowhere authoritative to land, we spent years making the case to build a protocol library. When it launched, it drove 100,000+ visits in 2021 alone — 14% of total site traffic, 23% growth year-over-year, 5-minute average time on page. That content is now exactly what AI engines cite. For Qualys, we closed the gap between what buyers searched and what their pages said: 8 weeks of on-page work moved "Vulnerability Management" from 14th to 5th, and five keyword clusters from page 2 to page 1. Rankings moved because relevance improved — and relevance is what makes you citable.

What are the most effective strategies for marketing cybersecurity services?

The most effective cybersecurity marketing strategies combine precision paid advertising to capture buyers actively researching solutions with organic content that earns authority over time — and measure both against pipeline, not impressions or rankings alone.

For Dropzone AI, we started from zero: no data, no baseline. Dual-channel — Google Search for buyers already researching AI-driven security ops, LinkedIn for reaching leaders upstream. First campaign: 137% ROI, 450% ROI on brand search, 15 sales opportunities. For ExtraHop, the strategy evolved over six-plus years. In 2018 we reduced spend 20% and grew pipeline 26%. In 2019 we doubled spend and grew pipeline 5x. In 2020, up 42% in spend, up 29% in pipeline. By 2021, ExtraHop was acquired by Bain Capital and Crosspoint Capital. That compounding result comes from building a program where paid, organic, and content reinforce each other — and having the data discipline to know which lever to pull when.

What are the key elements of a successful cybersecurity marketing campaign?

A successful cybersecurity marketing campaign is built around content that directly answers specific buyer questions, structured so AI engines can extract and cite those answers, and measured against pipeline — not traffic or rankings.

For Qualys, targeted on-page optimization moved five vulnerability management keyword clusters from page 2 to page 1 in 8 weeks. No new content — just making existing pages more directly relevant to the questions buyers were asking. For Seclore, who had no consistent rankings for non-branded terms in North America, we built a "data-centric security" pillar page with a custom AI prompt and expert content collaboration, then added FAQ structured data. They went from invisible to page 2 of Google — and the FAQ schema made that content citable by AI engines. In 2026, structured data isn't optional. It's how you move from ranking to being the answer.

How is B2B cybersecurity marketing different from other industries?

B2B cybersecurity marketing is different because buyers are technical practitioners who see through generic claims instantly — which means trust has to be earned through demonstrated expertise over time, not volume and reach. In 2026 that gap is wider: AI engines cite sources with established authority, and in this market, authority is hard-won.

We started working with ExtraHop in 2015. Over the next six-plus years we survived multiple stakeholder changes, strategy pivots, and budget cycles. By 2021, ExtraHop was acquired by Bain Capital and Crosspoint Capital. Bill Glenn, their VP of Marketing, said: "We couldn't have achieved 40%+ YoY growth for multiple years and had a very successful exit without you." In most B2B markets, you can compensate for generic messaging with reach and volume. In cybersecurity, you can't. Every piece of content, every ad, every keyword either builds credibility or erodes it. The agencies that understand this market stick around for years — because that's the only way to actually become citable.