Our B2b approach delivers initial measurable results in 90 days

Strategy identifies pain points and listens to understand pain points that the client has already identified on their own.

Strategy is supported by discipline experts as needed to distill those pains or insights to create a roadmap or plan that can be executed.

Typically lasts 3-6 months:

• Whatever pain points Strategy has identified can start to be addressed
• Focus on activating owned and paid channels (think SEO/Content as well as Paid Media)
• Testing messaging, figuring out language + intent
• Can start to use data to understand the customer. Who is coming to the website? What are they searching for?

Now that we understand the customer journey, we can recommend content reinforcing the areas people are most interested in

We started gathering this data in the Awareness phase when we drove people to the website

We can also use paid + owned data to be intentional about what content we need. For example: 75% of our website visitors from paid search clicked on an ad about compliance (simple example)

Focus on deeper content: checklists, reviews/round-ups of competitors

We know what information the stakeholders want to consume, based on their job role and role in the buying process, so we can be thoughtful with our targeting

Focus on visibility for “client vs competitor” research (website content like pricing pages, white papers, case studies, etc), solidifying presence on review sites

Again, we support this transition from Middle of the Funnel through Paid and Owned media channels that position the seller to take on a ‘sales ready’ conversation