Google Ads Not Delivering?
Most clients come to us with a specific issue or problem they are experiencing. Give us the chance to listen to yours by calling, texting or scheduling time with our team.
Not ready to talk just yet? You can read more about our client’s successes by scrolling down this page. 👇🏼
Let's work together
Want to hear more about our Point of View on Google Ads management? Schedule a chemistry call or fill in the information form.
If we don’t respond within 1 business day, coffee is on us the first time we meet 😊
We get in the boat.
You’ve Been Steered Wrong
Most agencies sell a narrative that centers around themselves: "We’re innovative," "We’ve been in the business for 20 years," "We offer cutting-edge solutions."
Is it just us, or does this sound like inviting someone over for dinner and then spending the entire evening talking about your stamp collection. We get it; you’ve got an original Inverted Jenny!
Most Google Ads agencies are missing the point when they suck up that oxygen telling you about their stamp collection of tools, bells and whistles.
The point that matters to you, the customer, is simple–how will your agency turn these Google Ads campaigns into a magnet for new leads and customers?
- ✓ No ‘Canned’ Strategies.
- While we have systems, processes and workflows to guide us there is no universal 1-size-fits-all strategy when it comes to Google Ads. When you hire MKG Marketing, you’ll get a bespoke experience informed by our SaaS and cybersecurity marketing experience but not copied and pasted from the last client.
- ✓ Access to The A Team.
- Instead of working through an Account person who hides the management team in the background, work directly with the MKG team members who are responsible for your campaign results. Feel the difference working in a collaborative way together so we can drive better results for your business.
- ✓ Personal Attention.
- Have you ever stood in line at the grocery store while one person rang up every customer in line? Working with an agency that spreads their team members too thin leaves you - the client - feeling that way sometimes. Our Google Ads managers work on a maximum of 4 accounts at any given time.
- ✓ Industry Expertise.
- You won’t find our Google Ads managers working across fashion, tech, construction and a handful of other industries. We work with SaaS and Cybersecurity businesses. Across our portfolio of work we can see what is - or is not - working so that we can take action using that larger data set.
- ✓ Performance Expectations.
- Our priorities in the first 30 days will begin with an audit and presentation of our findings. This includes analysis of landing pages, offers/CTAs, creative being used as well as account structure and bid strategy.
- ✓ Benchmarks to Forecast.
- As campaigns launch, we’ll compare them against our Google Ads benchmarks that we evaluate against the entirety of our agency portfolio. While we don’t expect to reach those marks overnight, we should begin trending toward them.
From growth to enterprise and beyond
Listening, planning, executing, and optimizing for a ROI. This is our formula for elevating Digital Marketing Leaders to the next level.
Back on track
Let’s Turn Google Ads into a Machine Together
Some agencies, particularly those who work across a number of digital advertising platforms, trot out a plan that sounds like “Hey, build it on Google and then just copy/paste over to Microsoft.” Every plan is basically the same with little thought given to the client’s unique situation and goals.
Our plans look at Google Ads as a whole. How will the different media - Video, Display, Search - work together? In what order? Why, when and how?
The Sales Process–Snake Oil Free
Chemistry Call
Let’s speak for 30 minutes. We want to hear from you; why this is important right now. What you’ve attempted in the past. How you need a different outcome in the future.
Meet the Team
If we vibed in the first discussion, allow us to introduce you to a few key team members who may be involved in your account.
Plan Delivery
Now that we know more about your business, allow us to share pricing as well as how we’d approach the management of Google Ads for you.
Sign!
The adulting part. Gotta dot our i‘s and cross our t‘s. Once the lawyers comb over the SOW and MSA with a fine tooth comb, we‘ll send it over via a secure document signing platform followed by our invoice for the first month’s management fee.
Our First Year Together
Access & Plan
Intentions: In the first four weeks we will focus on accessing your accounts and auditing previous performance so we can present the plan of action moving forward.
Performance: While it’s possible to see quick wins, we want to set the intention for the first 30 days that there likely won’t be any drastic changes to performance. Most of our campaigns will be put into learning mode at this stage.
Deliverables: Our priorities in the first 30 days will begin with an audit and presentation of our findings. This includes analysis of landing pages, offers/CTAs, creative being used as well as account structure and bid strategy.
Campaigns live!
Intentions: These campaigns will be a combination of the campaigns that were proving to be successful during our audit phase as well as any new campaigns that we’d like to test.
Performance: We’ll compare monthly performance against our Google Ads benchmarks that we evaluate for the entirety of our agency portfolio. While we will not reach those marks overnight, we should trend toward them.
Deliverables: Campaigns need to be live for 4 - 6 weeks before we can make material performance changes.We will make minor tweaks to campaigns but no big changes will happen in the first month in order to avoid triggering putting them back in learning mode.
Lets Iterate!
Intentions: We are out of learning mode in the Google Ads platform. Time to turn the dials! We can make more aggressive changes without the learning mode consequences.
Performance: After campaigns graduate from the learning phase, we will make changes that help us move campaign performance toward our portfolio click-through-rate (CTR) and conversion rate benchmarks.
Deliverables: Your first month-over-month report will be delivered at this point. We’ll examine networks, creatives and daily budgets. And we’ll make material changes to daily budgets, bid strategies, and keyword targeting (including negatives).
Expand
Intentions: Campaigns have been running continuously and ready for expansion–budget, network, or creative depending on what the data shows.
Performance: We expect campaigns to meet-or preferably exceed-the portfolio benchmarks that we look at for CTR and Conversion Rate. These benchmarks are updated regularly so we continue to push performance higher.
Deliverables: By this point we’ll have A/B testing in place for creatives. We’ll be making recommendations to areas that are prime for expansion. And we’ll be conducting quarterly audits of the accounts to uncover other opportunities.
Meet your Digital Advertising Experts
You will have a direct connection to your team of digital marketing experts.
As a flat organization, we eliminate “whisper down the lane” to ensure communication and strategy are clear and execution is prompt.
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