The MKG Marketing Analytics Blog

5 Marketing Analytics Trends for 2023

What are the top trends for marketing analytics in 2023? Our MKG expert breaks down the pervasive trends that will influence your analytics and impact your business.

General Data Protection Regulation and Google Analytics 4 | Blog | MKG Marketing

Is GA4 compliant with General Data Protection Regulation? Our MKG analytics expert breaks down the changes, platform compatibilities, and best practices. Read more here.

5 Google Analytics Features for High-Quality Analytics

Being aware of changes in tools with new functionalities helps determine which advertising channels are efficient and which are not. Let's look at how Google Analytics 4 (GA4) can help you acquire high-quality data, and why it's important to consider employing this technology now.

5 GA4 Tips to Get Quality Analytics

Google Analytics 4 is an entirely new analytics platform. Its approach to data collecting, tools, reporting, and interface changes from the previous edition. In this article we discover how to begin working with Google Analytics 4, as well as the interface and functionality available.

What is Google Analytics 4: A User's Guide to the New Analytics System

Take a deep dive into what Google Analytics 4 is, the differences between GA 4 and previous versions, the new advantages of GA, and more. Check it out!

The Coronavirus SEO Benchmark - Updated on April 27, 2020

Curious How the Coronavirus (COVID-19) Outbreak is Affecting SEO Traffic in China? Read Our Monthly Update

Facebook Organic Post Benchmarks - November 2018

Facebook Organic Post Benchmarks across Post Types such as Video, Image and Link. Updated as of November 6, 2018.

LinkedIn Organic Post Benchmarks - October 2018

Read LinkedIn Organic Post Benchmarks that are Updated as of October 30, 2018.

What is Parallel Tracking?

Parallel tracking exists to serve a third party tracker and the final URL at the same time, rather than sequentially. This saves load time and gives users a better experience. See How.

Why MKG Focuses on Business Outcomes

Watch our CEO Mike Krass Explain the Importance of Business Outcomes in yourDigital Marketing Activities.

GDPR and Google Analytics

Google Analytics changes for compliance with GDPR and not lose important data after May 25th?

Using Screaming Frog for Google Tag Manager Implementation

See how Screaming Frog can make Google Tag Manager and Google Analytics implementation easy!

Creating a New Google Analytics Property Using Google Tag Manager (GTM)

Understanding how many people visit your website and what they do when they get there is important for everyone from the part-time blogger to the corporate CEO.

QA Optimizely Experiments: A 3-Step Guide

Google Analytics: What are Intelligence Events?

Intelligence events allow you to set up custom alerts when significant changeshappen on your website.

Google Analytics: Making Use of Automated Reports

Google Analytics Know How: Funnel Visualization for Mobile Apps

How to Chart Organic Search CTR Curve Using Google Webmaster Tools

In learning more about SEO, Kerry Guard learned how to Chart Organic Search CTR, for Search Director Christian Bullock.

Google Tag Manager: How to Implement Custom HTML Tags on Click Listeners

The issue with implementing a custom HTML tag on a click listener in Google Tag Manager is that it's actually a three step process that isn't entirely clear until you've gone through it a few times. See our step by step guide.

Planning Analytics vs. Day-to-Day Executional Analytics

As a digital marketing experts, we need to look up, out and forward to our great KPIs like Pipeline create. But what are the nuonced, day-to-day, metrics that will lead us there?

How to Calculate Lifetime Value of a Loyal Customer

Walking Readers Through a Simple Lifetime Value Equation to Measure the Monetary Value of Loyal Customers

How to Track Facebook Promotions Using 3rd Party Tags

A Step-by-Step Guide Describing How to Track Facebook Promotions Using 3rd Party Tags

Three Interactive Dashboarding Tools Your Company Should be Using

A Review of Three Interactive Dashboard Tools -- Leftronics, DashZen & GoodData -- to Provide Marketers With a Single, Centralized View of their Business and Marketing Analytics

Google Tag Manager: What It Is & 3 Fixes to Common Problems

Read about what Google Tag Manager is, three fixes to common problems users tend to have with the product, and to see if using GTM is something you should do.

The Cost, Return on Investment & Benefits of Marketing Analytics

A Formula to Measure Costs of Marketing Analytics & The Potential Return on Investment of Investing in a Strong Marketing Analytics Practice.

What You're Missing Without Integrated Marketing Analytics

An Introduction to the Benefits of Integrated Marketing Analytics, including an Analysis of the Current State of Marketing Analytics.

Characteristics of a Loyal B2B Customer

Discover the characteristics that define loyal B2B customers as well as, in our experience, how to find and keep those customers coming back for more.

Four Ways to Make a More Engaging Website

How can brands go about creating a more engaging website for their visitors? Here's four ways.

Three Tips for User Acquisition

Brian Balfour, the CMO of Boundless, shared some great advice in this OnStartups article. Building is Not Enough: 5 Practical Tips for User Acquisition.

Three Facebook Metrics to Track

901 million worldwide users. Nearly 500 million mobile users. Over $2 billion in annual advertising revenue.

Measuring Social ROI using Adobe & Google

Here are a few tools your brand can use to measure everything from vanity metrics to hard ROI performance in the social media space.

Measuring Qualified Leads

Identifying ‘Holes’ in Your Sales Funnel

Today, we'd like to show marketers how to identify holes, gaps and general inefficiencies in online conversion funnels.