The Coronavirus SEO Benchmark - Updated on April 27, 2020

By Mike Krass on March 2, 2020

Last Updated: April 27, 2020 Every month I sit down at my computer to reflect on the past month. This reflection starts with a few exploratory questions. What have we accomplished as a business? Where have our clients and the heroes that power those businesses succeeded? How can we do...

The Coronavirus SEO Benchmark Updated March 2020

By Mike Krass on February 3, 2020

Last Updated: March 2, 2020 Every month I sit down at my computer to reflect on the past month. This reflection starts with a few exploratory questions. What have we accomplished as a business? Where have our clients and the heroes that power those businesses succeeded? How can we do...

Facebook Organic Post Benchmarks - November 2018

By Mike Krass on November 6, 2018

What’s a “good amount” of engagement on an organic Facebook post? Last week we published a simple-and-useful set of benchmarks for LinkedIn organic post engagement. The tl;dr from that data analysis exercise found: Including video in your LinkedIn post increases the likelihood of someone liking, sharing or commenting on the...

LinkedIn Organic Post Benchmarks - October 2018

By Mike Krass on October 30, 2018

What’s a good amount of engagement on an organic LinkedIn post? Over the past 18 weeks Mike and Kerry have been posting a lot of video and written content onto LinkedIn. Our posts talk about working at MKG, digital marketing trends and other sales or growth topics. As we approach...

What is Parallel Tracking?

By Spencer Mayes on October 22, 2018

Recently Google announced that parallel tracking will be required for all accounts starting October 30th 2018. So What is Parallel Tracking? Parallel tracking exists to serve a third party tracker and the final URL at the same time, rather than sequentially. This saves load time and gives users a better...

Why MKG Focuses on Business Outcomes

By Mike Krass on September 27, 2018

The Goal of Marketing: Sales! Over the summer one of our clients was speaking with me about the MarTech “Arms Race” that he is faced with every day. The “Arms Race” he was referring to is one of systems, tools and platforms that make up his companies Marketing Technology stack....

GDPR and Google Analytics

By Spencer Mayes on May 20, 2018

With GDPR (General Data Protection Regulation) right around the corner (May 25, 2018), it’s time to talk about how GDPR will impact Google Analytics. What changes need to be made to your analytics account to be compliant and not lose important data after May 25th? GDPR Background GDPR stands for General...

August 2017 Google Ads Benchmarks By Industry

By Spencer Mayes on September 7, 2017

MKG has assembled Google Ads Benchmarks for August 2017. From a collection of advertiser accounts in our Master Client Center (MCC) we saw the following Google Ads benchmarks in August 2017 for the Tech, Healthcare, and Travel Verticals. Tech Vertical Google Ads Display While CTR and CPC have trended down...

June 2017 Google Ads Benchmarks By Industry

By Spencer Mayes on July 25, 2017

MKG has assembled Google Ads Benchmarks for June 2017. From a collection of advertiser accounts in our Master Client Center (MCC) we saw the following Google Ads benchmarks in June 2017: The tech vertical saw a slight increase in CTR and CPC, while conversion rate stayed consistent The Healthcare vertical...

Using Screaming Frog for Google Tag Manager Implementation

By Spencer Mayes on May 10, 2017

As an agency MKG has audited a number of client’s Google Analytics accounts. With so many different ways to set up tracking in Google Tag Manager this can seem like a daunting task, but with the right tools it can be easy! Today I will walk through using Screaming Frog...

Healthcare Marketing Trends in 2017: Costs & Outcomes

By Mike Krass on November 21, 2016

How Can Search Marketers Reduce  Healthcare Marketing Costs or Improve Patient Outcomes? Last week I had the honor of attention the Innovation LA conference, a life sciences and biotech event put on by the New Orleans Bioinnovation Center. The conference featured panels exploring ways for early stage businesses to establish product/market fit or how to...

Facebook Live Video Benchmarks – October 2016

By Mike Krass on November 8, 2016

pssst - jump to the bottom of this post to read October benchmark data Introducing the Facebook Live Video product We’re sure that many of you have read about Facebook’s new(ish) Live Video product. In a nutshell, anybody with an iPhone can: Log onto Facebook as a brand or personal page Tap...

Creating a New Google Analytics Property Using Google Tag Manager (GTM)

By Jessica Ward on November 9, 2015

Understanding how many people visit your website and what they do when they get there is important for everyone from the part-time blogger to the corporate CEO. That's where Google Analytics comes into play - a robust, free tool that can help you understand the performance of your website. This...

The Cost, Return on Investment & Benefits of Marketing Analytics

By Kerry Guard on April 17, 2013

In our experience, many clients initially view analytics as ... A value add service, attached to additional lines of business Pre-packaged together with any kind of lead generation campaign A sinkhole of a line item in their budget sheets Why is this? Again, in our experience ... Analytics have been...

Characteristics of a Loyal Customer

By Kerry Guard on February 7, 2013

Udate: I wrote a post 8 years ago, about what makes a loyal customer, as we were (and are) in the business of delivering loyal customer to complex b2b brands. You can read the orginal post below. Given, we ourselves have been in business for 10 years now, I thought...

Measuring Social ROI using Adobe & Google

By Kerry Guard on April 2, 2012

In the ‘good old days’ of marketing, measuring campaign success used to be a very simple task. Step 1: Go out and spend a bunch of money Step 2: Measure product sales before & after campaign went to market Increase in sales = SUCCESS! No increase / decrease in sales...

How the Los Angeles Dodgers Sold for $2 Billion

By Kerry Guard on March 28, 2012

In 2004, Frank McCourt purchased the LA Dodgers franchise for $430 million. This January, the club was $579 million in debt (in spite of McCourt taking out a personal loan to cover payroll halfway through the year) and the dust had just settled over the hostile takeover the MLB performed...

What is a Data Management Platform & Do I Need One?

By Kerry Guard on February 29, 2012

A DMP -- or Data Management Platform -- is a centralized location that use first and third party data sources to create custom data segments. These segments are valuable because: They allow brands to target campaigns more accurately Brands can measure which audience segments performed the best  Brands can refine...

Measuring Qualified Leads

By Kerry Guard on February 27, 2012

At some point in your working life, it’s inevitable that this subject will be brought up by the client … Our conversions are booming, but how do we understand if these are quality leads? Here are three different ways to measure or justify the quality of leads that your online...

Identifying ‘Holes’ in Your Sales Funnel

By Kerry Guard on February 23, 2012

The other day, we walked you through the process of measuring mobile marketing conversions</a> using an online conversion funnel. Today, we'd like to show marketers how to identify holes, gaps and general inefficiencies in online conversion funnels. Situation #1: Tons of leads begin the sign up process, yet few actually complete...