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All Analytics posts

analytics

4 min read

The Coronavirus SEO Benchmark - Updated on April 27, 2020

Curious How the Coronavirus (COVID-19) Outbreak is Affecting SEO Traffic in China? Read Our Monthly Update

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Mike Krass Owner/Visionary

analytics

2 min read

Facebook Organic Post Benchmarks - November 2018

Facebook Organic Post Benchmarks across Post Types such as Video, Image and Link. Updated as of November 6, 2018.

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Mike Krass Owner/Visionary

analytics

3 min read

LinkedIn Organic Post Benchmarks - October 2018

Read LinkedIn Organic Post Benchmarks that are Updated as of October 30, 2018.

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Mike Krass Owner/Visionary

analytics

2 min read

What is Parallel Tracking?

Parallel tracking exists to serve a third party tracker and the final URL at the same time, rather than sequentially. This saves load time and gives users a better experience. See How.

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Spencer Mayes Analytics Expert

analytics

1 min read

Why MKG Focuses on Business Outcomes

Watch our CEO Mike Krass Explain the Importance of Business Outcomes in yourDigital Marketing Activities.

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Mike Krass Owner/Visionary

analytics

4 min read

GDPR and Google Analytics

Google Analytics changes for compliance with GDPR and not lose important data after May 25th?

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Spencer Mayes Analytics Expert

analytics

2 min read

Using Screaming Frog for Google Tag Manager Implementation

See how Screaming Frog can make Google Tag Manager and Google Analytics implementation easy!

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Spencer Mayes Analytics Expert

analytics

2 min read

Creating a New Google Analytics Property Using Google Tag Manager (GTM)

Understanding how many people visit your website and what they do when they get there is important for everyone from the part-time blogger to the corporate CEO.

Jessica Ward  

analytics

5 min read

QA Optimizely Experiments: A 3-Step Guide

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Mike Krass Owner/Visionary

analytics

6 min read

Google Analytics: What are Intelligence Events?

Intelligence events allow you to set up custom alerts when significant changeshappen on your website.

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Mike Krass Owner/Visionary

analytics

8 min read

Google Analytics: Making Use of Automated Reports

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Mike Krass Owner/Visionary

analytics

5 min read

Google Analytics Know How: Funnel Visualization for Mobile Apps

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Mike Krass Owner/Visionary

analytics

4 min read

How to Chart Organic Search CTR Curve Using Google Webmaster Tools

In learning more about SEO, Kerry Guard learned how to Chart Organic Search CTR, for Search Director Christian Bullock.

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Kerry Guard Owner/CEO

analytics

5 min read

Google Tag Manager: How to Implement Custom HTML Tags on Click Listeners

The issue with implementing a custom HTML tag on a click listener in Google Tag Manager is that it's actually a three step process that isn't entirely clear until you've gone through it a few times. See our step by step guide.

Christian Bullock  

analytics

4 min read

Planning Analytics vs. Day-to-Day Executional Analytics

As a digital marketing experts, we need to look up, out and forward to our great KPIs like Pipeline create. But what are the nuonced, day-to-day, metrics that will lead us there?

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Kerry Guard Owner/CEO

analytics

4 min read

How to Calculate Lifetime Value of a Loyal Customer

Walking Readers Through a Simple Lifetime Value Equation to Measure the Monetary Value of Loyal Customers

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Kerry Guard Owner/CEO

analytics

3 min read

How to Track Facebook Promotions Using 3rd Party Tags

A Step-by-Step Guide Describing How to Track Facebook Promotions Using 3rd Party Tags

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Kerry Guard Owner/CEO

analytics

3 min read

Three Interactive Dashboarding Tools Your Company Should be Using

A Review of Three Interactive Dashboard Tools -- Leftronics, DashZen & GoodData -- to Provide Marketers With a Single, Centralized View of their Business and Marketing Analytics

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Kerry Guard Owner/CEO

analytics

3 min read

Google Tag Manager: What It Is & 3 Fixes to Common Problems

Read about what Google Tag Manager is, three fixes to common problems users tend to have with the product, and to see if using GTM is something you should do.

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Kerry Guard Owner/CEO

analytics

5 min read

The Cost, Return on Investment & Benefits of Marketing Analytics

A Formula to Measure Costs of Marketing Analytics & The Potential Return on Investment of Investing in a Strong Marketing Analytics Practice.

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Kerry Guard Owner/CEO

analytics

3 min read

What You're Missing Without Integrated Marketing Analytics

An Introduction to the Benefits of Integrated Marketing Analytics, including an Analysis of the Current State of Marketing Analytics.

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Kerry Guard Owner/CEO

analytics

3 min read

3 Ways Digital Marketing Agencies Measure Mobile

MKG Marketing Walks Through 3 Ways to Execute & Measure Mobile Marketing: Click-to-call,SMS Marketing & Database Marketing.

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Kerry Guard Owner/CEO

analytics

11 min read

Characteristics of a Loyal B2B Customer

Discover the characteristics that define loyal B2B customers as well as, in our experience, how to find and keep those customers coming back for more.

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Kerry Guard Owner/CEO

analytics

4 min read

Four Ways to Make a More Engaging Website

How can brands go about creating a more engaging website for their visitors? Here's four ways.

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Mike Krass Owner/Visionary

analytics

3 min read

Three Tips for User Acquisition

Brian Balfour, the CMO of Boundless, shared some great advice in this OnStartups article. Building is Not Enough: 5 Practical Tips for User Acquisition.

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Mike Krass Owner/Visionary

analytics

2 min read

Three Facebook Metrics to Track

901 million worldwide users. Nearly 500 million mobile users. Over $2 billion in annual advertising revenue.

Mike Krasss  

analytics

2 min read

Measuring Social ROI using Adobe & Google

Here are a few tools your brand can use to measure everything from vanity metrics to hard ROI performance in the social media space.

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Kerry Guard Owner/CEO

analytics

2 min read

How the Los Angeles Dodgers Sold for $2 Billion

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Kerry Guard Owner/CEO

analytics

1 min read

FTC Wants Online Privacy Hub for Data Vendors

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Kerry Guard Owner/CEO

analytics

1 min read

What is a Data Management Platform & Do I Need One?

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Kerry Guard Owner/CEO

analytics

2 min read

Measuring Qualified Leads

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Kerry Guard Owner/CEO

analytics

2 min read

Identifying ‘Holes’ in Your Sales Funnel

Today, we'd like to show marketers how to identify holes, gaps and general inefficiencies in online conversion funnels.

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Kerry Guard Owner/CEO

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