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industry

3 min read

Peer Study: What Growth Channels Provide The Best Marketing ROI for Startups?

Read Our 2017 Marketing Peer Survey That Answered the Question “What Growth Opportunities Should Startups Invest In?”

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Mike Krass Owner/Visionary

industry

3 min read

Media Predictions for 2017— Transparency and Trust

Marc Pritchard, P&G's Chief Brand Officer, spoke to the program requirementsat the Interactive Advertising Bureau's Annual Leadership Meeting at the end of January 2017.

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Mike Krass Owner/Visionary

industry

3 min read

Healthcare Marketing Trends in 2017: Costs & Outcomes

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Mike Krass Owner/Visionary

industry

5 min read

How to Be a Good Influencer in Six Simple Steps

Six simple steps to attract companies interested in doing influencer outreach to score great perks like free swag, VIP access and cash for doing what you already love – creating content online and sharing that content with your friends.

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Mike Krass Owner/Visionary

industry

3 min read

A Marketer’s Guide to Pinterest Messaging

Pinterest messaging could be the biggest game-changer for marketers. See why.

Adam Bullock  

industry

3 min read

The Response to Commercials: The Ultimate Time Suck

In an earlier blog post, we set out to try to put the amount of time we spend watching commercials on Hulu Plus into context. Using an average San Francisco salary to calculate time spent watching commercials, Kerry found that she had wasted $4,612.50 of lost time due to commercials watching her favorite shows. $4,612.50 An eye-opening number. We took Kerry's calculations, made them look spiffy via an easy-to-read infographic and spread the news to the world! What was the response?

Adam Bullock  

industry

4 min read

SearchFest 2014: Highlights and Disappointments

This is the eighth year that SearchFest has been put on in Portland and I've actually been to every single one except for SearchFest 2013. So, I've seen how this event has grown both in attendance as well as the quality of the speakers they bring in.

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Kerry Guard Owner/CEO

industry

5 min read

The Anatomy of a Great Tweet

Last week, one of our medical clients asked the question, 'How do I know if I am using Twitter correctly?' We're going to walk through 5 easy steps to Tweet like a pro.

Jamin Daily  

industry

3 min read

2012 B2B Marketing Trends in Review

A review of three key B2B marketing trends uncovered during the 2012 calendar year: referral sources, the role of social media & the value of a good website.

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Kerry Guard Owner/CEO

industry

4 min read

Three Things to Consider When Hiring a Content Marketing Agency

Measuring Success Through Analytics, Content Style & The Relationship Between How Social Media and Content Marketing Work Together.

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Kerry Guard Owner/CEO

industry

3 min read

Using Social Media to Make a Difference

How can brands use social media to make a difference in the lives of their customers?

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Mike Krass Owner/Visionary

industry

3 min read

Customer Service is Objective #1

Following the IdeaMensch #ID48 conference here in San Francisco, I wrote a blog post detailing all the great things I learned that evening.

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Mike Krass Owner/Visionary

industry

4 min read

Agency Advice from Traction CEO Adam Kleinberg

Adam Kleinberg is CEO of Traction. Learn how Adam grew and then sold his business.

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Kerry Guard Owner/CEO

industry

1 min read

E-Tailing Group’s 2012 E-Commerce Study Findings

Interesting ROI metrics in how users go from a visit to a purchase.

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Mike Krass Owner/Visionary

industry

2 min read

The Rising Popularity & Value of Mobile Devices

With such a great disparity in time spent and advertising spend, we still believe that mobile marketing is the future of media and advertising.

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Mike Krass Owner/Visionary

industry

2 min read

How Traditional Media Outlets are Partnering With Social Giants

As media channels have evolved, marketers & advertisers are constantly looking for ways to create the perfect communications mix. See how to get there?

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Mike Krass Owner/Visionary

industry

1 min read

Facebook Purchases Karma, a Mobile-Based Social Gifting Application

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Mike Krass Owner/Visionary

industry

2 min read

Facebook’s Push for Fan Engagement

In the past month, Facebook has been pushing engagement as a key performance metric instead of volume of likes.

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Mike Krass Owner/Visionary

industry

2 min read

What Big Companies Can Learn From Startups

How and why to operate your business as a startup.

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Mike Krass Owner/Visionary

industry

1 min read

What Facebook Can Teach Us About User Growth

A great Quora thread that discussed some of the decisions Facebook made to skyrocket it's user base to more than 500 million users.

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Mike Krass Owner/Visionary

industry

2 min read

Choosing the Right Client & Agency Partnership

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Mike Krass Owner/Visionary

industry

2 min read

Understanding the Customer Journey

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Mike Krass Owner/Visionary

industry

2 min read

What AMC’s ‘The Pitch’ Missed from WDCW

Recap of The Pitch - what creative agency won when pinned up against each other.

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Mike Krass Owner/Visionary

industry

3 min read

Brand Building 101: Communicating Without Words

Building a brand is one of the more complex and intricate pieces of the marketing mix.

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Kerry Guard Owner/CEO

industry

3 min read

Interview with Goodway Group Managing Director / COO Jay Friedman

In our running series of blog posts featuring influential members of the digital media industry, we're proud to feature Jay Friedman's comments in today's blog post.

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Kerry Guard Owner/CEO

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