Welcome to ourDigital Marketing Resource Hub
Feel free to access our free, easy-to-consume digital marketing guides and glossaries, find out about upcoming virtual events we are hosting, or dive deep on what leading a remote workforce is all about.
Ready to get started? Let’s go!
Events
Thanks to our podcasts we're able to identify marketers who are talking about similar ideas. This gives us an opportunity to pull those great minds together for an in-depth conversation around a specific topic.
Culture That Converts
Join these tech marketing leaders, as we discuss the importance of balancing your team's well being while trying to hit those lofty quarterly goals.
The Great Resignation
As the Great Resignation continues to take effect, agencies can be a great support. Why, when, and how do you set them up for success and how do they ensure their own success?
The Demand Generation Leap
Join these tech marketing leaders, as we discuss the importance of Demand Generation. What it means to each person and how they made the leap.
Remote Leadership
Hear from our leadership on how we run MKG Marketing. What we've learned. Our processes. What it means to truly run a remote-first, people-first company.
Read more
leadership
AI, Agencies, and the Future of Expertise with Kerry Guard
Kerry joins Alex and Jake on the Hypeworks Podcast to break down how AI is reshaping agencies—creating both risk and opportunity.
Kerry Guard
leadership
How to Handle Pressure as a CEO & Parent
Kerry Guard joins Staci Gray on "The Rooted Founder Show" to discuss managing a work-life harmony between motherhood and entrepreneurship in her remote work.
Kerry Guard
leadership
A Deep Dive Into the B2B Marketing Landscape w/ Kerry Guard
During a discussion on "The Cold Calling Podcast", Kerry Guard emphasizes relationship building during sales and marketing in the B2B cybersecurity space.
Kerry Guard
Digital Marketing Guides
Download one pagers, calculators, and lists for quick wins in supporting your team and driving results.
More free guides
Un-gated download
The Ultimate Guide to Search Visibility Optimization (SVO)
Un-gated download
The Technical SVO Playbook — The Engineering Handshake
Un-gated download
What is AEO (Answer Engine Optimization) - A Complete Guide
Marketing Glossaries
Comprehensive glossaries to help you understand the digital marketing landscape.
More glossaries
Glossary
Cybersecurity Glossary
Glossary
Analytics Glossary
Glossary
Paid Search Glossary
The MKG Marketing Podcast Network
It’ important to us to know our audience first hand, from our direct clients, to their buyers, to those in the SEO, Digital Ads, Analytics, and Account Director communities.
Back on T-R-A-C-K
Theresa Potratz on Why Unhinged Marketing Actually Works
Back on T-R-A-C-K
From Imposter Syndrome to Authority - Why Every Founder Should Write a Book
Back on T-R-A-C-K
Building Marketing from Scratch Without Burning Out
Digital Marketing Blog
Hear from our SEO, Digital Ads, Analytics, and Account Direction experts on best practices, processes, and how they approach cyber security and data management companies to take them from start-up to exit event.
All postsSEODigital AdsMarketing Analytics
seo
The Synthesized Buyer - Mastering the 2026 Brand Visibility Audit for LLMs
If you aren’t in the training data, you aren’t on the shortlist. Here is how to master Brand Visibility Optimization (BVO) for the AI-driven buyer.
seo
Monthly Search Industry Report - April 2026
Stay updated with the April 2026 search landscape: core update impacts, back button crackdown, task-driven search, and the rise of agent-powered visibility.
seo
Agentic Procurement - Is Your Website Machine-Readable or Just Human-Centric?
Procurement is moving to AI agents. If your site isn't optimized for agent readiness, you are invisible to the new buyer.
B2B SaaS and Tech Marketing Services
Three services. One compounding pipeline.
Every MKG engagement is anchored by dedicated Account Direction and Project Management — a senior strategic partner who owns the vision, the relationship, and the results. Around that foundation, we deploy four disciplines that each compound into the next.
Services
Marketing Leadership + Activation
You need a team, not another vendor. MKG becomes your senior marketing team — positioning, messaging, vision, and execution — for less than a single hire. You get back to running the business. We get marketing into pipeline.
Search Visibility Optimization
Organic traffic down? AI just changed the rules. SVO is MKG's unified framework combining SEO, AEO, and GEO — so your brand is the cited answer everywhere your ideal customer is searching. Not just ranked. Referenced.
Digital Advertising
Your paid spend should book meetings. Not just clicks. MKG builds paid programs that capture demand at the exact moment your ideal accounts are ready to act — and amplifies the trust your organic presence has already built.
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