All PPC posts

The Future of PPC Advertising

Discover the future of PPC for cybersecurity CMOs with trends like AI and voice search, plus actionable tips to enhance your campaigns and boost results.

Advanced PPC Strategies & Tactics

Discover advanced PPC strategies for cybersecurity vendors, including audience targeting, long-tail keywords, remarketing, and smart bidding to maximize ROI.

Top PPC Mistakes & How to Fix Them

Discover common PPC mistakes cybersecurity vendors make & learn how to avoid them. Optimize your campaigns for better targeting & higher conversion rates.

Analyzing PPC Campaign Performance

Discover key metrics and actionable insights to analyze and optimize your PPC campaigns for better leads and ROI in the competitive cybersecurity landscape.

Maximizing Your PPC Budget to Drive Better Leads

Discover how to maximize your PPC budget and drive better leads without overspending. Uncover strategies that ensure every dollar counts!

Optimizing PPC Landing Pages for Better Performance

Discover how to optimize your PPC landing pages. Learn actionable tips to improve user experience, align messaging, and increase conversions.

Optimizing Your PPC Ads for Better Performance

Discover how to enhance your PPC ads for cybersecurity. Learn strategies to target the right audience, create effective ad copy, and maximize ROI.

Choosing the Right PPC Keywords for Your Campaign

Discover how to choose effective PPC keywords for your cybersecurity campaign. Learn audience insights, keyword types, and strategies to optimize results.

The Ultimate Guide to Setting Up a Successful PPC Campaign

Discover how to set up successful PPC campaigns for cybersecurity agencies. Target decision-makers and optimize for maximum ROI.

B2B Digital Advertising: A Comprehensive Guide

Unlock B2B PPC strategies for cybersecurity agencies. Discover how to target decision-makers and optimize campaigns for growth.

Changing Funnels in Cybersecurity Marketing

Discover how different tech marketing leaders, who are a part of the MKG VIP community, are changing the traditional funnels in cybersecurity.

MKG VIP: Advanced Marketing Strategies for Cybersecurity

Discover how tech marketers build influence and trust in a saturated landscape through helpful content and user-friendly interfaces.

Cookieless Future

Third-party cookies fuel a lot of the digital advertising ecosystem, and is one of the ways to measure success of the digital campaigns. But are Third-party cookies going away? Here’s why and how to handle them as marketers and advertisers.

Expanded Text Ads Going Away

With Google’s announcement about Expanded Text Ads going away, adapting to responsive search ads may be the way. Read on to know all about this transition and how MKG Marketing can help.

Bye Bye Bye Broad Match Modifier

With Google no longer supporting Broad Match Modifier, Digital Advertising experts need to up their game to ensure strong paid search results.

Four Fab Predictions for Digital Advertising in 2019

I have FOUR Digital Advertising predictions for 2019 that line up nicely withsongs by The Beatles, which makes me happy. So tune in and read on!

Why I Duplicate All My Google Ads Campaigns

Due to misconfiguration, a campaign that ran for 45 minutes on the Google Display Network ended up costing $1.6 million. Prevent this from happening with one simple step.

You Got SERVED! Billed Cost vs Served Cost in the New Google Ads Interface

How to produce a report in Google Ads that shows how much was served verse what was actually billed.

Join the Club! MKG Marketing is Officially a Bing Ads Fan

We’re a big fan of Bing Ads at MKG - so we joined the fan club! How does Bing Ads compare to Google Ads?

August 2017 Google Ads Benchmarks By Industry

Check out these August Google Ads industry benchmarks by vertical.

Facebook Ad’s Power Editor

Facebook Ad's Power Editor updated today. Read what's new.

YouTube Advertising

YouTube advertising based on campaign. data from 8 clients, with MKG Marketing.

SEM Research: How Do You Present Paid Search Build Outs?

TL;DR - This post outlines the results from a recent Paid SEM survey we ran. The question we wanted an answer to: How do SEM pros present campaign build outs for feedback and approval?

Facebook Ads: Targeting Options in April 2015

What targeting options does Facebook Ads have? Christian Bullock explains.

It May Be Time to Include Bing Ads In Your Marketing Mix

It may be time to add Bing Ads to your digital marketing mix. Read why.

ClubBING Google: 3 Ways Bing Beats Google

Here are three ways to use Bing Ads to enhance your paid search efforts.

5 Words to Use on Your Website (and 5 Words to Avoid)

Here are five words to absolutely make sure are on your website and five words to CTRL-F and get rid of immediately.

7 Steps for Starting Your Pinterest Account – The Right Way – Part 2

In the second part of this two-part blog series Vincent looks at the last 3 steps for starting a Pinterest account - the right way.

7 Steps for Starting Your Pinterest Account – The Right Way – Part 1

This first part, in a two-part blog series, gives the basics of Pinterest and looks at the first 4 steps for starting a Pinterest account - the right way.

DuckDuckGo and YOU: Viewing Referral Traffic & How to Advertise

DuckDuckGo is booming to the tune of 1 billion searches in 2013. Are you curious how much traffic is coming to your website from the privacy-focused search engine? Or how you can advertise on it?

Sparking the Slow Clap: Adding Value Beyond Your Core Service

One of the most important question for companies is how to get customers to stick around. Since this is MKG Marketing and we’re in the business of amplifying your awesomeness, we go one step further: how do you get your customers to sing your praises? To chant your name while fist-pumping from the rooftops? To subconsciously hear an angelic chorus sing whenever they think of your company?

3 Reasons to Leave Google Ads Management to the Experts

Stepping into the Paid Search Director's shoes.

3 Steps Every Brand and Agency Should Take to Launch a Digital Marketing Campaign

COO Kerry Guard Walks Through the 3 Essential Steps Every Brand & Agency Should Take Before Launching a Digital Marketing Campaign

Four Things to Consider When Evaluating Banner Ad Creative

There are Four Considerations to Note When Evaluating Banner Ad Creative: Clear Value Proposition, Clear Imagery, Character Limit & an Actionable Call to Action (CTA)

What Valentine’s Day Can Tell Us About Running a Remarketing Campaign

How B2B Marketers can use Remarketing to build a stronger relationship with potential customers.

Search Engine Marketing Findings from VMware

Read about what search engine marketing findings we took away with the Shavlik SMB marketing business unit we worked with and how we are applying those learnings to future clients.

Guest Post: Gretchen Sword of Bloomberg West

Today's guest post comes courtesy of one of our favorite media partners, Bloomberg West Coast Director Gretchen Sword.

Next Up for Digital Media: Programmatic Premium

Why we toed the line in offering hyper=efficient channels like DSPs.

Finally, a Brand Hits a Home Run with Facebook Ads

In a recent announcement, B2B marketing software giant HubSpot announced that running paid advertisements on Facebook generated a 71% increase in sales from social channels year over year.

Ending All ‘Bad Ads’ Across the Web

We just read a great ClickZ article that examined what Google calls "bad ads" across their advertising platform.

Examples of Highly Clickable Banner Ads

Mashable's new article, 10 Amazingly Clickable Banner Ads, examines ten highly creative and effective banner ads that are just begging to be clicked.

How to Design Effective ‘Shock Ads’

In a recent iMedia Connection article, ROI DNA's VP of Branding Jim Nichols took a look at 9 different brands that used shock ads.

Amazon Kindle Fire to Begin Selling Ad Space

Amazon has decided to sell ads on the device welcome screen. Here are some of the details.

The NFL Draft of Advertising

Andrew Luck, Robert Griffin III, Trent Richardson and more will headline the bright lights of New York City tonight.

Three Steps to Marketing Automation Paradise

Ever wonder how your company could simplify the way they communicate with their customers? You''re not alone.

Three Myths About Audience Targeting & Cookies

The old model of buying multiple ad networks in order to reach 100% of your audience across the web is horrifically inefficient.

What Hilary Rosen Can Teach Us About Focusing Your Mobile Ad Campaign

In the spirit of always learning from other people's mistakes, we realized there could be no better way to learn from Rosen's mistake than to identify a couple ways to focus a mobile advertising campaign!

What Brands Can Learn from Instagram

Unless you've been living under a rock for the past 18 hours, it's likely that you've heard the news that Facebook is set to acquire the mobile photo genius company known as Instagram for a cool $1 billion (cash plus stock).

Does Your Brand Need Dynamic Media Pricing?

In our previous blog entry, How Useful is Dynamic Media Pricing, we examined the pros & cons of using RTB media partners in your digital media plans.

Unveiling Social Rewards for TV Viewing

Viggle is an iOS application that pays users to watch television.

How Useful is Dynamic Media Pricing

Real time bidding, or RTB, is the process in which media platforms like Data Xu and Rocket Fuel dynamically bid on every single impression that you "the advertiser" has agreed to purchase.

Merging Digital & Real Life

The future is here, and it goes by the name of Tacocopter.

How Pinterest can Shape Marketing Forever

Brands have the ability to become complacent with their current audience,which could lead to them missing out on previously unseen target segments.

3 Ways to Make Your Website More Social

Here are three ways to not only bring people to your site, but keep them there and bring their friends.

Ad Age Interactive Marketing Spend Forecast

Highlights from the Ad Age Interactive Marketing Spend Forecast.

The Rise of Near Field Communication, or NFC

You may or may not have heard about near field communication, or NFC, as it's begun to pick up steam over the past year or so.

The Rise of Social Shopping

As this recent ClickZ article, Shopping is Social,pointed out, placing a check out cart on your brands Facebook page is not an engaging social shopping strategy.

The Four Best Digital Marketing Resources on the Web

Here's how we stay up to date with the fast moving Digital Marketing world.

Interview with the Adometry Brain Trust

Todays guest post comes courtesy of our good friends at Adometry out of Seattle.

Location Based Social Apps Take over SXSW

Online Ad Spending Nearing $200 Million Mark

A new Borrell Associates report found that $159.2 million will be spent on digital advertising and email marketing this sales cycle.

Three Media Channels that Nurture Leads

Email, test, and remarketing are all easy ways to nurture your leads into customers.

How to “Rush Limbaugh” Your Audience Online

As of yesterday morning, the exodus of advertisers from the Rush Limbaugh radio program reached a new high: Forty.

The Super Tuesday of Digital Media

Super Tuesday is upon us -- Voters in 10 states will participate in caucuses and primaries that will award more more delegates in the Republican presidential nomination than all the caucuses and primaries that have come before it.

Boosting On Site Conversion Performance

Recently, I spoke to a channel marketer who mentioned her company was having issues converting people with their online marketing efforts.

Building an Actionable Analytics Practice

Andrew Edwards wrote a great article on ClickZ titled The Analytics Bridge to Nowhere; the premise of the article centered around many companies' short sighted-ness when it comes to establishing and executing actionable analytics programs.

Measuring Mobile Marketing Conversions

Three Examples of Mobile Marketing Genius

How are brands going to communicate their product message to all these smartphone users?

Value of Customers by Digital Channel

How each digital marekting channel can impact your bottom line.

Metrics You Should Be Using

A couple days ago, Rocket Fuel's VP of Analytics Jarvis Mak wrote an articledetailing the metrics agency professionals should be using to determine the success of their online media campaign.

How Your Online Media Team Can Win Best In Show

Inspired by this years Westminster Dog Competition, in which Malachy the Pekingese took Best in Show, we wanted to explore how clients can take home the Best in Show prize within their own companies.

NAI Reports Ad Networks Compliant with Privacy Code

What Online Behavioral Advertising is and how to make sure your compliant.

Youth Consuming Video Everywhere — Except on TV

According to recent Nielsen research, television viewership is through the roof amongst the 65+ demographic.

iMedia Interview with Ted McConnell

Sarah Fay discussed advertising measurement with Ted McConnell, the new EVPof Digital at the Advertising Research Foundation.

Target Users, Not Customers

The difference between a user and a customer and how to get new users who will move into becoming customers.

Is Advertising Ever Free?

Proctor & Gamble CEO Bob McDonald's recent comments regarding Facebook advertising being free lit up the phone lines amongst ad agency professionals.

The Super Bowl of Ads

Since America just experienced the biggest advertising day of the year, the Super Bowl, we wanted to take a moment to call out a couple winners and losers that stood out to us during the big game.

Anatomy of a Display Campaign: Messaging Your Target Audience

Once your audience is defined now you need to figure out what message will resonate with that target for your display campaign. Be sure to test multiple banner messages and calls to action in an effort to optimize towards the best results.

How to Combat Unseen Ads Online

According to ComScore research released in January of this year, 31% of online ad impressions are never even seen by an end user. Let me be clear ...

Setting Accurate Metrics

What you can learn from the Facebook IPO when setting accurate metrics.

When to Advertise like Blake Griffin Dunks

Should you be using digital advertiinsg all the time? Yes. Here's why.

Anatomy of a Display Campaign: Target Audience

Defining Measurable Media

Measurable Media is the idea that a single impression can be mapped all the way to a final end conversion.

Don’t give up on the CTR

When talking to vendors several have said they do not pay attention to CTR (click-through-rate) as the CPA (cost-per-acquisition) is what matters.

Minimums Matter for Maximum Results

For branded campaigns, minimums matter when buying CPM media. See why.