View From Here - April 2021

By Kerry Guard on May 1, 2021

New Dawn It took us time to get there, but we now have a system that allows our team to set clear goals based on personal growth and peer feedback. Each week they track how they feel they did in terms of those goals. It’s been amazing. The team has...

Our View From Here - March 2021

By Kerry Guard on April 1, 2021

At the beginning of the quarter we set company wide Rocks (a fancy Traction terminology for Goals). These rocks need to be SMART - Specific, Measurable, Attainable, Relevant, and Time-Bound. As we near the end of Q1 here in 2021, just after a full year of the world going into...

View from Here: January 2021

By Mike Krass on February 2, 2021

The day was January 20, 2021. My friend who lives/works in South Africa said this to me as we hopped on a Zoom call with a small group of people. “Congratulations my friend.” To be frank, I was taken back by his comment because it was out of context. Congratulations?...

How To Build A Company Around Your Values

By Kerry Guard on January 29, 2021

“Within Us” The theme for this season of Dr Jankovic’s podcast is ‘consciously creating your unique contribution and the life you love’. This season is all about the ‘how-to’ of starting your new venture, crafting your new offer, and consciously leveling up your life, wellbeing, and business. She interviews extraordinary...

View from Here - December 2020

By Mike Krass on December 2, 2020

Like the previous monthly view from here post, we wanted to take a moment to focus in on one individual team member: Christian. Christian was the first MKG-unit (AnDrae’s word!) to join the team outside of Kerry and I over 8 years ago. Initially on a part time basis and...

View from Here - November 2020

By Mike Krass on November 4, 2020

View From Here - September 2020ß

By Kerry Guard on October 16, 2020

Vulnerability is not winning or losing. It’s having the courage to show up when you can’t control the outcome. ~ Brené Brown Hi there. I’m Kerry Guard, COO of MKG and I have commandeered this month’s View From Here, because my view is pretty sweet (see hero image)… and also...

View from Here - August 2020

By Mike Krass on September 1, 2020

“The way to get started is to quit talking and begin doing” - Walt Disney Throughout the course of these monthly updates, my view has a habit of changing. Sometime it’s more a figure of speech. This is the mental view from here. Other times it’s a literal change of...

Top Trends, Tips, & Takeaways - Digital Summit At Home & MozCon

By Jenna Hasenkampf on August 11, 2020

Attending conferences has gotten much more accessible due to going digital during Covid-19, so the MKG team has signed on for quite a few to promote innovation, inspiration, and professional development. After each conference, the attendee comes to the team weekly retrospective to share their top takeaways and we’ll be...

View from Here - July 2020'

By Mike Krass on August 3, 2020

As a kid I grew up with more heroes who I idolized than I could honestly count (or even remember!) There were my favorite athletes such as… Gary Payton (“the Glove”) Michael Jordan Ivan “Pudge” Rodriguez Emmitt Smith …to name a few. And like many growing boys I idolized friends...

View from Here - June 2020 Update

By Mike Krass on July 1, 2020

Last month was the first time I used this venue to share things that were on my mind that did not relate directly to the work we do here at MKG. Frankly: It was incredibly refreshing for me. Sticking with that trend, I’m going to continue to unpack what’s on...

View from Here - May 2020

By Mike Krass on June 5, 2020

These words are flowing from the fingertips of someone who just took a week of paid time off to get some rest & relaxation. I’ll be honest with you: It feels a little unusual to take time off while we are still in the midst of a global health as...

View from Here - April 2020

By Mike Krass on May 1, 2020

“It’s hard to beat a person who never gives up.” – Babe Ruth Since the early days of publishing View from Here I always had this habit of drafting updates that were external facing. Client ABC Corp. won an award. Woot! Our team member was recognized as a top 30/40/50...

View from Here - March 2020 Edition

By Mike Krass on April 1, 2020

A lot has happened since the last edition of View from Here. I’m not going to repeat the highlights. We all know about the COVID-19 pandemic. Instead, what I would like to do is write this edition from a more personal place. Because we have been asking all our clients:...

Remote Work Environments like MKG

By Mike Krass on February 7, 2020

Here is a question that we hear all the time at MKG Marketing: How is it possible for your team to work cohesively across three different time zones and from 7 different states? To be honest: It’s a great question! We always describe MKG as a remote-first agency. This means...

View from Here - January 2020

By Mike Krass on February 3, 2020

The roaring 20’s are here! At least, that’s what the Twitterverse is calling this next decade that descended upon us on January 1st :) Buckle your seat belt so you can learn what the MKG team (and our fantastic clients) were up to in the first month of 2020. MKG...

View from Here - 2019 in Review

By Mike Krass on December 20, 2019

“You’re off to Great Places! Today is your day! Your mountain is waiting, So… get on your way!” For me, it’s important to reflect in a space where I can allow my mind to wander. No task list. No time limit. No mental boundaries. No rules. Like I said: just...

View from Here - November 2019 Update

By Mike Krass on November 1, 2019

Hoping that everyone had a spooktacular month of October (couldn’t help myself) and is looking forward to the approaching holidays here in November and December. There was so much going on with the team and our clients in the month of October. Let’s take a look! Dan Santos of Maxim...

View from Here - October 2019 Update

By Mike Krass on October 1, 2019

Goodbye, Q3. Hello Q4! As PSL sales heated up in the month of September, so did the activity here at MKG Marketing. We’ve got some new faces. Familiar faces meeting up for our annual retreat. And clients receiving some serious love from the news media as they launch new products,...

View from Here - September 2019 Update

By Mike Krass on September 3, 2019

2019 is officially two-thirds of the way over. Where has the year gone? As time continues to fly, September brings things like: Pumpkin spiced everything assaulting everyone’s senses (latte’s, candy corn, pie, bread, etc.) School is back in session Football can be found on TV at least 5 nights a...

View from Here - July 2019 Update

By Mike Krass on July 1, 2019

View from Here: July 2019 We’re on a roll now! July marks the third consecutive month of the View from Here blog series. If you didn’t get a chance to read the May 2019 or June 2019 posts you can look them up here. Allora (“so…” in Italian) … what...

Voice of the Demand Gen Marketer: Zack Wooster from Cloudian

By Kerry Guard on June 9, 2019

We’re constantly looking to meet (and exceed!) the needs of our Demand Generation Marketing clients. The team reads some of the top Demand Generation (Demand Gen) blogs. Follows Demand Gen experts on social media. Plans and executes Demand Gen programs across Organic Search and Digital Ads. We analyze the results...

View from Here - June 2019 Update

By Mike Krass on June 3, 2019

View from Here: June 2019 Last month marked the first View from Here post on the blog. If you didn’t get a chance to read that I’d highly recommend familiarizing yourself with the format by reading the May 2019 post. As a quick reminder the monthly View from Here post...

View from Here - May 2019 Update

By Mike Krass on May 1, 2019

View from Here: May 2019 Here at MKG Marketing we take a lot of pride in being transparent with our team, clients and partners. As one of our company values, transparency encourages us to share news internally - which I do every Monday morning when I send a Weekly 1...

2018 Recap - What We Accomplished and Where We're Headed in 2019

By Mike Krass on January 16, 2019

2018 featured a lot of positive momentum for the team at MKG Marketing. As I sit here in the second week of 2019, a few of the highlights from last year include: We helped more clients exceed their sales and pipeline create targets than ever before in the history of...

Bringing our People First Value into Quarterly Goal Setting

By Mike Krass on January 11, 2019

We talk about values quite a bit on our website. The subject even has it’s own page for reference! But how do values actually translate from words on a screen to a useful, guiding tool to make good decisions? One example here at MKG: Quarterly Team Goals. Each quarter we...

Using Out of Office Messages to Create Unique Brand Experiences

By Mike Krass on December 18, 2018

A wise business leader once told me Every interaction with your company creates an experience, or memory, in that customers mind. As an example: Think of the message you send by putting up an Out of Office reply on your work email account. Most of the Out of Office messages...

Industry News - Average CMO Tenure Is About 18 Months

By Mike Krass on September 20, 2018

What Impact Can Your Marketing Deliver in 547 Days? Last month I was speaking with an analyst who covers high growth businesses in the United States (Bay Area, Los Angeles, Northeast, Denver). This analyst mentioned a shocking statistic to me. The average tenure of CMO at a high growth company...

Account Director Reflections: Flat Organization

By Jenna Hasenkampf on July 31, 2018

At MKG, one of our standout attributes is that we hire subject matter experts, people with 8+ years of experience. We’re a flat agency with a senior staff which resonates with clients because there’s no bait and switch, the A-Team is who you get 100% of the time. And as...

From Day 1 to 2,555 - Happy 7th Birthday to MKG Marketing!

By Mike Krass on July 25, 2018

MKG Marketing is about to complete our 7th full year being in business, a feat in and of itself because only 50% of businesses survive to the 5 year mark (United States Bureau of Labor). Pause for celebration. Celebrating our 7th birthday starts with a few critical THANK YOU’s to...

MKG Marketing is now Featured on Clutch

By Kerry Guard on February 21, 2018

We were recently featured on Clutch, the leading B2B ratings and reviews service for digital service solution providers. They comprehensively research SEO companies, consultants, ppc companies, social media advertisers and many more digital, and SEO service providers, and effectively map them with their unique research methodology. Their methodology is scored...

It’s January 2, 2018. What just happened?

By Mike Krass on January 2, 2018

2017 was an unbelievable time to be a part of MKG. In the past 365 days… The team had two new babies and took a combined 180 days of maternity/paternity leave (hooray for baby Lexi and Magnolia June!) Our longest standing team member was diagnosed with lymphoma and subsequently beat...

The Google Elevator Program Will Help MKG Serve Our Customers Better (September 2017)

By Mike Krass on September 13, 2017

For those who haven’t heard Google’s Partner team has been running their Elevator Program for the past few years. Every year Google selects up to 250 high growth/high performance agency partners in North America and Europe to participate in a day of peer-led learning exercises. The outcome Google wants to...

3 Months of Sweet, Glorious Paternity Leave

By Adam Bullock on September 11, 2017

MKG Marketing is a special company. From the passion that its employees showcase every day to its values as an agency, MKG Marketing is not your normal digital marketing agency. And now you can add three-months paternity leave to what makes MKG special. It’s so very…progressive! And necessary! And I’m...

Media Predictions for 2017: Transparency and Trust

By Mike Krass on February 2, 2017

On January 29th, the world’s largest advertiser (Proctor & Gamble) said they refuse to work with any media partner that cannot meet the tenants of their new 5 point program that kicks in this year (2017). Marc Pritchard, P&G’s Chief Brand Officer, spoke to the program requirements at the Interactive...

Why I work @ MKG | Mike Krass

By Mike Krass on October 17, 2016

Recently our COO Kerry Guard asked everyone on the team a very important question: Why do you choose to work at MKG? My answer is simple: I choose to live and breathe MKG because of the vision our team has collectively created and the fact that this vision is centered around our core values. And...

Why I Work at MKG | Kerry Guard

By Kerry Guard on October 10, 2016

We recently had our 5 year anniversary. That’s three years longer than anywhere I’ve worked prior to starting MKG and there’s a few very good reasons why that is. People First Exceeding Expectations Team Pride Big Picture Fearless If you’ve read our website then these may look familiar as they...

Why I Work @ MKG | Adam Bullock

By Mike Krass on September 20, 2016

The reason I work at MKG Marketing? Easy: It’s because the people I work with give a damn. We have all worked places where people just do…stuff. And I’m sure you know what I’m talking about. You’re expected to upsell 10% of current business, so everybody upsells 10% of their...

MKG Turns FIVE Years Old Today

By Mike Krass on July 25, 2016

Today is the day: we as a company are celebrating our fifth birthday. To be clear, this is the day we incorporated the business officially as a Limited Liability Corporation in the Washington state. Since then, we have become an S-Corp based in Washington state … okay now I’m totally boring...

We Have to Go Back! Adam Bullock is BACK

By Adam Bullock on May 31, 2016

It’s my second time with MKG Marketing and I could not be more thrilled to be working with this exceptional team! Professional Background [caption id=”attachment_5804” align=”alignleft” width=”192”] Adam’s on the top, Christian below. We took pictures of each eating breakfast. We’re like that.[/caption] My name is Adam Bullock and I’ve...

New Team Member: Jessica Ward

By Jessica Ward on May 17, 2016

I know what you’re thinking, “She’s not new. I’ve been working with her since at least November, maybe even October.” Well, you’re right! We’ve just been so busy, that I haven’t been able to write this post until now. :) Professional Background I got the opportunity to work in digital...

Value Based Pricing for Marketing Agencies

By Mike Krass on January 20, 2016

Ted Levitt from Harvard said it best: "...nobody ever buys a three-quarter-inch drill; they buy the expectation of a three-quarter-inch hole" Traditionally marketing services and consulting contracts were priced in hours; each hour represented a single unit of billable time. Makes sense, right? Not according to Tim Williams! Tim runs Ignition...

What MKG Marketing is Thankful For This Thanksgiving

By Adam Bullock on November 26, 2014

It's that time of the year! Being thankful isn't a new concept for the gang here at MKG Marketing. We spend time every single Friday discussing the things we're thankful for during the work week. I decided to gather some thoughts from the team and share it with the world!...

How To Build An Intersectional Digital Marketing Team of Experts

By Adam Bullock on August 29, 2014

Get ready, Philly! Members of MKG Marketing will be presenting at the What If...? Conference in Philadelphia, PA. The What If...? Conference is meant to bring entrepreneurs, technophiles, thought leaders, status quo challengers and more together to shake up the world! Focused on quick, actionable sessions, participants will get hands-on...

GigaOM Trends & Visions in Digital Advertising

By Kerry Guard on May 1, 2012

Yours truly, MKG Media, was featured in a GigaOM interview! We were joined by some great Bay Area media minds, including … Marcus Pratt -- Director of Insights & Tech at Mediasmith Inc Dick Reed - CEO at Just Media Click on the photo above to view the video. So,...

Understanding How Media Channels Work Together

By Kerry Guard on March 5, 2012

One of the main advantages of bringing an agency on board to help clients co-pilot their marketing efforts is simple: overall business strategy. Instead of relying on limited staff / resources internally to create strategies & pull together advertising results, a client can lean on the agency to provide this...

What The Daytona 500 Can Teach Us About Marketing

By Kerry Guard on February 28, 2012

Monday’s latest rendition of the Daytona 500 featured it all: A super wreck on the second lap, drivers updating their Twitter accounts mid-lap and even someone slamming into a maintenance vehicle on the track. But I'd like to explore a couple things that the Daytona 500 can teach us marketers...