Performance Marketing with Mario Schulzke, CMO at the University of Montana

By Mike Krass on December 7, 2017

In October 2017 we interviewed Mario Schulzke, the current Chief Marketing Officer at the University of Montana and longtime performance marketing veteran. Mario has overseen marketing at the University of Montana for the past five years. Prior to his current position Mario worked at ad agencies in Seattle, Portland and...

Marketing Blockchain Projects with Emily from ShapeShift

By Mike Krass on November 29, 2017

In October we interviewed: Emily from ShapeShift, a cryptocurrency exchange. Emily has been running marketing at ShapeShift for the past three years and was kind enough to sit down to discuss marketing for blockchain projects. What have the past 36 months of marketing ShapeShift looked like? In it’s current form...

Should Marketing Agencies Only Be Paid for Performance?

By Mike Krass on September 29, 2017

We had the pleasure of interviewing an old professional colleague: Chris Stone. Chris has 10+ years of performance marketing experience on the agency and brand side. He is currently running demand generation activities for HoneyBook, a futuristic CRM product. The question we discussed with Chris was: How should brands compensate...

Taylor Richardson Interview Part 3 - Why do Search Marketers Live and Breathe SEO?

By Mike Krass on July 5, 2017

We had the pleasure of interviewing Taylor Richardson, marketing manager at TurboSquid, back in June 2017. The first part of the interview explored the value of search marketing to businesses like eCommerce and Financial Services. During the second bit of the interview we discussed voice search and “future search”. In...

Taylor Richardson Interview Part 2 - The Future of Search

By Mike Krass on June 28, 2017

In June we had the pleasure of interviewing Taylor Richardson, marketing manager at TurboSquid in New Orleans, Louisiana. During the first part of that interview we discussed the value of search marketing to businesses such as eCommerce and Financial Services. In the second part of our interview we discussed voice...

Taylor Richardson Interview Part 1 - The Value of Search Marketing Across Different Industries

By Mike Krass on June 20, 2017

In June 2017 our CEO Mike Krass had the pleasure of interviewing Taylor Richardson, marketing manager at TurboSquid.com in beautiful New Orleans, Louisiana. Our discussion covered the following topics How the value of search marketing is perceived across different types of businesses (eCommerce and Financial Services, as two examples) The...

Jeremy Epstein Interview Part 3; Blockchains Effect on AdTech and MarTech in 2017

By Mike Krass on May 24, 2017

In the first part of our interview with Jeremy Epstein, founder and CEO of Never Stop Marketing, we covered the current state of compensation for marketing agencies and brand marketers. During the second part of our interview we covered the future state of marketer and agency compensation using Blockchain as...

Jeremy Epstein Interview Part 2; Introducing Blockchain for Marketers

By Mike Krass on May 16, 2017

In the first part of our interview with Jeremy Epstein, founder and CEO of Never Stop Marketing, we covered the current state of compensation for marketing agencies and brand marketers. This second part of our interview will cover the future state of marketer and agency compensation using Blockchain as an...

Current and Future Compensation Models for Agencies and Brand Marketers

By Mike Krass on May 9, 2017

In April 2017 our CEO Mike Krass had the pleasure of interviewing Jeremy Epstein, founder and CEO of Never Stop Marketing and blockchain marketing evangelist. Their discussion covered a few different topics: Current and future compensation models for brand marketers and marketing agencies An introduction to blockchain for marketers: the...