Tea Time with Tech Marketing Leaders
Hang out with Kerry Guard or Mike Krass as they learn from industry experts on important topics across digital marketing and cyber security.
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Tea Time with Tech Marketing Leaders
The Art of Aligning Sales and Marketing: Insights from Clark Barron
In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with Clark Barron, founder and CEO of Demand Gen Therapy, to discuss aligning sales and marketing teams. Clark shares his journey from agency life to cybersecurity marketing, highlighting the parallels between marketing tactics and cybersecurity. They explore the importance of clear communication, understanding internal dynamics, and setting realistic expectations to foster collaboration. This conversation offers valuable insights for building a more cohesive go-to-market strategy. (69 minutes)
Tea Time with Tech Marketing Leaders
Building Trust in Complex Buyer Journeys: Insights from Heidi Joy Tretheway
In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with Heidi Joy Tretheway to discuss the evolving marketing landscape and the critical role of understanding your audience. Heidi shares her journey from journalism to marketing leadership, emphasizing the importance of product market fit, building trust with multiple decision-makers, and creating value through genuinely helpful marketing. Whether you're navigating startups or established brands, this conversation offers actionable insights to enhance your marketing strategy. (60 minutes)
Tea Time with Tech Marketing Leaders
How Marketing Can Contribute To Achieving Business Goals
In this episode of "Tea Time with Tech Marketing Leaders," Kerry Guard interviews Nadia Milani, VP of Marketing at Wellness Living. They discuss the intricacies of managing multiple go-to-market strategies, the importance of segmentation and positioning, and how to layer different marketing motions effectively. Learn from Nadia's extensive experience in SaaS and tech marketing, and gain insights into optimizing your marketing approach for success. (61 minutes)
Tea Time with Tech Marketing Leaders
Building Trust and Credibility Through Innovative Marketing Strategies
Kerry Guard discusses with Anri du Toit, Head of Marketing at Zero Cybersecurity, the innovative strategy of using a book to build trust and credibility in the cybersecurity industry. Learn how this dynamic approach integrates content creation, events, and authentic engagement to elevate brand visibility and foster client relationships. (61 minutes)
Tea Time with Tech Marketing Leaders
The Art of AI Content Creation with Cybersecurity Expert David Mundy
In the final 2023 episode of "Tea Time with Tech Marketing Leaders," Kerry Guard and David Mundy, VP of Marketing at Dasera, explore the indispensability of AI in marketing. They delve into David's journey from cybersecurity startups to his role at Dasera, underscoring AI's pivotal role in content creation and competitive strategy. (68 minutes)
Tea Time with Tech Marketing Leaders
Mastering Metrics with Dan Sanchez: Grow Your Digital Reach
In this episode of "Tea Time with Tech Marketing Leaders," host Kerry Guard sits down with Dan Sanchez, an expert in audience building and digital marketing. Dan shares his journey from graphic design to marketing, highlighting his experience in transforming a university's enrollment rates through innovative digital strategies. (64 minutes)
Tea Time with Tech Marketing Leaders
The Art of Connection: Evan Patterson Insights into Effective Marketing
In today’s episode, our host Kerry Guard is joined by Evan Patterson, Marketing Consultant at Inclusive Agile, where Evan shares his insights into the SaaS industry, revealing how his love of laughter and genuine connections with people fuel his success in building communities and fostering partnerships in the tech world. (62 minutes)
Tea Time with Tech Marketing Leaders
Achieving Business Goals with Eric Martin, Senior VP of Marketing at Stack Overflow
In today's episode, our host Kerry Guard sits down with Eric Martin, Senior Vice President of Marketing at Stack Overflow, to explore the significance of setting aspirational goals and cultivating a supportive team environment. Eric shares insights from his extensive career, including transformative experiences at SalesLoft and his current role at Stack Overflow. Together, they discuss the evolving landscape of marketing, the impact of AI on go-to-market teams, and the importance of building trust and transparency within a team. Join us for an engaging conversation filled with valuable career insights and marketing wisdom from seasoned industry professionals. (56 minutes)
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Tea Time with Tech Marketing Leaders
Navigating CRM Challenges: Optimizing Marketing Efforts and Lead Nurturing for Sales Success
In this episode, our host Kerry Guard is joined by Miad Moussawi, the VP of Marketing at Synsaber, as they delve into the dynamic world of tech marketing. With over 17 years of industry experience, Miad shares insights into product alignment, the significance of flexible marketing efforts, and the pivotal role of customer feedback in shaping successful marketing strategies. From discussing the evolving cybersecurity industry to navigating the complexities of CRM systems and collaboration between marketing and sales teams, Miad's expertise offers a treasure trove of knowledge for tech marketers. (52 minutes)
Tea Time with Tech Marketing Leaders
Marketing Tactics with Kindsey Haynes–Nurturing Leads and Targeting Pain Points
In this episode, host Kerry Guard sits down with Kindsey Haynes, the CMO of Kirkham Iron Tech, to delve into their innovative marketing strategies and tactics. Kindsey shares insights into how her team effectively targets specific industry verticals, focuses on nurturing relationships with potential clients, and utilizes a mix of traditional and digital marketing approaches, such as webinars, email marketing, and direct mail. (50 minutes)
Tea Time with Tech Marketing Leaders
From Rebranding to Team Building: Elizabeth Hague's Tech Marketing Strategies Unveiled
In today's episode, our host Kerry Guard welcomes Elizabeth Hague, a tireless underdog champion specializing in protecting and growing revenue for pre-IPO companies. They delve into the importance of building and leading marketing teams, navigating the rebranding process, and the challenges faced by startups in hiring product marketers. (61 minutes)
Tea Time with Tech Marketing Leaders
The Holy Grail of Web Design and Development– Adam Aragon
Imagine a world where you never have to deal with CSS ever again. That world is real and Adam Aragon talks through how his team goes from design to code seamlessly. (62 minutes)
Tea Time with Tech Marketing Leaders
A Deep Dive into Relationship-Driven Selling with Trevor van Woerden
Trevor van Woerden a seasoned marketer, joins host Kerry Guard to discuss his journey in creating engaging content and his experiences in the world of sales. Tune in as Trevor shares his insights on building relationships on LinkedIn, the importance of empathy in sales, and the transformational power of the Challenger Sales approach. He also delves into his live-streaming shows, "The Early" and "The Hotness Unleasher," and how they have connected and impacted the LinkedIn community. Kerry and Trevor also tackle the evolving landscape of marketing and sales, discussing the responsibility for revenue generation and the need for collective accountability. So sit back, grab a cup of tea, and join us for this insightful conversation with Trevor van Woerden on Tea Time with Tech Marketers! (123 minutes)
Tea Time with Tech Marketing Leaders
The Art of Influencer Marketing: Lisa Hackbarth's Strategies Revealed on Tea Time
Lisa, an expert in B2B SaaS tech marketing, shares insights from her vast experience in the industry, including her time as a professional photographer and her recent transition into starting her own marketing consulting business. From the importance of repetitive processes to the value of measurement and utilizing advanced tools, Lisa provides valuable advice for tech marketers. (61 minutes)
Tea Time with Tech Marketing Leaders
Gettin' Scrappy with ABM
Mason Cosby, Founder of Scrappy ABM, joins Kerry Guard on this episode of Tea Time with Tech Marketing Leaders to spill the tea on how to cultivate leads and then activate leads over time without needing fancy, expensive Martech. (58 minutes)
Tea Time with Tech Marketing Leaders
The Ungated Unknown
Alex Titze through me quite the curve ball on our show and shared that he ungates almost all his content! I had to dig in and know how he's activating the funnel and bringing new business. Tune in now. (49 minutes)
Tea Time with Tech Marketing Leaders
Keep Your Competitors Closer
Tirrah Switzer spills the tea on identifying, researching, and monitoring the competition regarding your B2B product. (52 minutes)
Tea Time with Tech Marketing Leaders
The Digital Marketing Rennaissance
Given the new world order in privacy protection – GDPR, Apple Tracking (or not tracking), 3rd Party Cookies being discontinued, etc.– marketers need to look at the channels on the fringe that have been shoved to the wayside and reinvent bringing them back. (67 minutes)
Tea Time with Tech Marketing Leaders
Mastering the Art of Crafting Your Account-Based Timeline
Join us for an engaging discussion with Steffen Hedebrandt, the founder of Dreamdata, as he shares insights on discovering and shaping your account-based timeline. (56 minutes)
Tea Time with Tech Marketing Leaders
Achieving Company Success through Team Goals
Join us for an insightful conversation with Sophie Hedestad, the CEO of NOQX, as she shares her expertise on setting team goals. Discover how prioritizing quarterly objectives can propel your company, team, and personal growth, enabling you to achieve revenue targets and KPIs. (60 minutes)
Tea Time with Tech Marketing Leaders
Insights into Influencer Marketing
Join us for an engaging conversation with Bryan Grover, Founder & Copywriter of Grover Consulting, as he shares his insights on the significance of influencer marketing, his unique approach to it, and the outcomes he has experienced. Discover the secrets behind successful influencer marketing strategies and gain valuable knowledge from an industry expert. Don't miss out on this opportunity to learn and be inspired! (64 minutes)
Tea Time with Tech Marketing Leaders
The Impact of Positive Personal Branding
Join us for an enlightening conversation with Elliot Volkman, Director of Brand, Content, and Community at Drata, as we uncover the impactful combination of personal branding, positivity, and kindness in advancing your company's mission. (54 minutes)
Tea Time with Tech Marketing Leaders
Embrace Ethical Obligations to Navigate the New Frontiers of AI
Join us for an insightful conversation with Natan Cohen, former Marketing VP of Corporate Brand Marketing and Sales Enablement at New York Life Insurance, as we delve into the realm of platforms and AI, exploring the ethical responsibilities that guide us in this rapidly evolving landscape. (64 minutes)
Tea Time with Tech Marketing Leaders
Transform your digital footprint into a powerful SDR
Join us for a discussion with Deanna Shimota, CEO of GrowthMode Marketing, as she spills the tea on turning your digital footprint into a powerful SDR. With a deep B2B history working with brands like Concur Technologies and Great Bay Software, Deanna has cracked the code on demand gen to help brands grow and hit revenue goals. Learn how she meets customers where they are and ensures they're informed before talking to sales. Sign, sealed, delivered success! (59 minutes)
Tea Time with Tech Marketing Leaders
Unlocking Personalization Across the Omni-Channel Funnel
Join the conversation with Adrian Menstell, Senior Manager of Advertising at T-Mobile, as he unravels the possibilities of achieving personalization throughout the omni-channel funnel. (60 minutes)
Tea Time with Tech Marketing Leaders
Empowering Marketing: The Path to Owning the Revenue Number
Join us for an enlightening discussion with Tara Pawlak, VP of Demand Generation at Revenue Grid, as she implores marketing leaders to take ownership of the revenue number. Discover how marketers can drive revenue growth by being proactive, data-driven, and aligning strategies with business goals. Don't miss these valuable insights into the crucial role of marketing in generating revenue and contributing to overall business success. (50 minutes)
Tea Time with Tech Marketing Leaders
0-5,000-Marketing on Mars Podcast Success In Just 6 Months
Join us for an exclusive interview with Simon Chou, Chief Marketing Officer of BC Jobs and the Host of Marketing on Mars Shares , as he provides invaluable insights from top CEOs, CMOs, VPs, and founders about the current and future trends in marketing. Learn how these business leaders are emphasizing the importance of building a strong community and implementing effective tactics and channels to succeed in enterprise-level brands. Gain valuable insights into the strategies that are driving success in today's dynamic marketing world. (55 minutes)
Tea Time with Tech Marketing Leaders
The Nexus of Evangelism and Personal Branding: Impact on Brands and Careers
Zach Wenthe, Senior Technical Product Marketing Manager at Treasure Data joins us to discuss the powerful connection between evangelism and personal branding. Learn how advocating for brands we believe in not only benefits companies but also shapes our own careers. This dynamic interplay unlocks opportunities and empowers individuals to thrive in today's competitive landscape. (60 minutes)
Tech Marketing Leaders
Impactful Branding To Create Value Beyond The Brand
During a conversation with Revital Libfrand, the Chief Marketing Officer at odix, the concept of bringing stories to life for your branding takes center stage. The emphasis lies not on your brand itself, but rather on the long-term impact you strive to make on your community and customers. Revital highlights the need to transcend self-centeredness and focus on the greater purpose behind your storytelling efforts. (60 minutes)
Tech Marketing Leaders
The Challenges of Differentiation in Branding & Visual Storytelling
Dave Corlett, Business Director at Shaped By, joins to discuss brand development for fast-growing tech companies and the challenges that have arisen in differentiating cybersecurity companies. (62 minutes)
Tech Marketing Leaders
Making Affiliate Marketing Work for Cybersecurity Products
Thomas Beavers, Senior Marketing Manager at Sollensys, joins to discuss how he breaks down complicated topics, like Blockchain, into simple, easy-to-digest marketing materials. He also advocates for the use of affiliate marketing, in this instance is not MLM, but using influencers and young creators as a megaphone for product awareness in newer markets. (46 minutes)
Tea Time Wiith Tech Marketing Leaders
AI Is Not An Expert Copywriter
Kathryn Strachan, CEO at Copy House, joins to discuss how her content marketing agency has carved out a niche in the B2B tech space. She also discusses how she can potentially leverage AI for proof-reading and scheduling, not in content creation. Down the road, AI will carry the burden of many menial copywriting tasks, for instance 500 titles & meta descriptions, but junior copywriting will evolve rather than be replaced. (39 minutes)
Tech Marketing Leaders
Localizing & Specializing Events
Paige Roderick, Demand Generation Manager at Cado Security, joins to discuss the benefits of regional trade shows with a human touch. Face-to-face interaction is important when enabling the sales teams to build relationships. (44 minutes)
Tech Marketing Leaders
Building Community From Within
Emily Mireault, Marketing at Nectar, joins to discuss how a community can deliver value for internal teams and bolster employee engagement. Creating culture through living your mission, vision, & values. (56 minutes)
Tech Marketing Leaders
Walking the Messaging/Audience tightrope
Matthew Ziegler, Director of Product Marketing at Clarity, joins to discuss the challenges of crafting a message, translating between the design team and the potential customer. He speaks to how he utilizes specific environmental knowledge as well as the emotional side, using real, not exaggerated examples to avoid potential scary scenarios. Don’t rely on F.U.D. (Fear, Uncertainty, & Doubt) to push your products. (48 minutes)
Tech Marketing Leaders
The Sale–A Symptom of The Relationship
Marcus Cauchi, CRO at Mobile Practice & Coach at Success With Integrity, joins to discuss how we as sellers & marketers need to understand where our prospective buyers are and meet them there, rather than where we wish them to be. It relies heavily on trust, particularly in the Active-Looking and Decision-Making Phases. “No one buys products, people pay for and rent outcomes.” “Selling is helping people get their needs met.” (66 minutes)
Tech Marketing Leaders
Shifting to New Horizons
Andy Tzortzinis, Cybersecurity Messaging Mentor, joins to discuss building credibility with your target customer profile. He talks of the shift from Specialist to Generalist, Lead Generation to Demand Generation, and the rise of Product Led Growth. (54 minutes)
Tech Marketing Leaders
Freedom Leads to Thriving Creativity
Evan Kling, Digital Content Manager at Vicarious, joins to discuss how he spearheads different creative campaigns and utilizes his teammates’ specialties in bringing a vision to life in a fast-paced startup environment. (48 minutes)
Tech Marketing Leaders
Become the Voice of the Customer
Ashish Malpani, Head of Global Product Marketing for DX, joins to discuss how product marketers can own the process and become the voice of the customer. They need to understand the nuances of each market & vertical particularly in global cybersecurity brands. (52 minutes)
Tech Marketing Leaders
Storytelling Frameworks & The Hero’s Journey
Matthew Delman, Director of Marketing at Techstrong Group, joins to discuss how he utilizes classic storytelling techniques in B2b product marketing. “Storytelling is all about finding the levers to pull in your audience to create the response you want to create.” (50 minutes)
Tech Marketing Leaders
Content with Clarity and Integrity
Joel Silverstein, Director of Content at Invicti Security, joins to discuss how he leverages his background as a print journalist to thrive on the content marketing path. He talks about how long-form research-based content has elevated his cybersecurity firm as a trusted subject-matter expert and how his team takes that content and utilizes it in various marketing initiatives, from Sales to SEO & Paid Ads. (52 minutes)
Tech Marketing Leaders
Don't Get Bogged Down in the Jargon
Justin Brock, B2B SaaS Marketing Leader at Coro Cybersecurity, joins to discuss how he leverages his background as an English teacher to help rewrite websites and simplify complex jargon, abstract acronyms into plain language. (57 minutes)
Tech Marketing Leaders
Selling Through Curiosity
Josh Martin, joins to discuss how his team leverages curiosity in the sales process, putting the power back in the users’ hands. They allow the user to think up questions and test drive their tool Walnut.io in a controlled environment. (55 minutes)
Tech Marketing Leaders
Leveraging the Cybersecurity Lexicon
Stephanie May, Project Manager at Pacific Planning Group, joins to discuss how she liaisons between engineers, marketers, and clients. She has constructed a library full of acronyms for the industry and different company niches. She utilizes this lexicon to successfully change messaging and communicate effectively to her various audiences. (46 minutes)
Tech Marketing Leaders
Story Brand Marketing Frameworks & Failing Forward
Cameron Ragano , joins to discuss how she identifies pain points (or use cases) and how the sales team addresses those issues smoothly. Story based frameworks helps both marketing and sales teams bolster the inbound pipeline. (58 minutes)
Tech Marketing Leaders
Ethical Marketing–Transparent Data Control
Alec Foster, Growth Lead at Stealth & Public Policy Manager at AI Alignment, Inc, joins to discuss GDPR compliance and how companies can protect their users and customer data. Individual control over data is crucial when building trust and ensuring security. (68 minutes)
Tech Marketing Leaders
Complex, Cookieless Sales in Cybersecurity
Bryant Pulecio & Theresa Woodiel from Deep Instinct join to discuss how to effectively utilize Account Based Marketing to bolster your cybersecurity company. They stress matching strategic planning, consistent messaging, and a well rounded tech stack both reach and educate different personas throughout the complex sales process. (60 minutes)
Tech Marketing Leaders
Instincts Still Matter in an AI Assisted World
Saren Sakurai, Senior Director of Digital Marketing at Blackberry, joins to discuss what the future holds for brand marketing in the age of ChatGPT, the speed with a human touch. He envisions that the customer journey is accelerated with the assistance of artificial intelligence. In addition, he warns of the tendency for some brands, particularly in cybersecurity, to operate based on fear rather than optimism. (60 minutes)
Tech Marketing Leaders
The Keys to a Great Product Launch
In this episode, Sandy Hawke, Cybersecurity Product Marketer at CISCO, joins to discuss what you need to do for a great product launch, combining storytelling and proper timing. Her key to great product marketing is always starting with the customer in mind, forever listening and iterating. (54 minutes)
Tech Marketing Leaders
Embracing Emotion in B2B Marketing: How Humanizing Your Story Can Give You a Competitive Advantage
In this episode, Christian DeGobbi highlights the significance of incorporating emotions in B2B marketing. B2B marketers should use emotions like humor and storytelling to humanize marketing and appeal to emotions that influence decision-making. (43 minutes)
Tech Marketing Leaders
The Stories of the Super Athletes
In this episode, Chris Cochran, CEO & Co-Founder of Hacker Valley Media, joins to discuss the power of storytelling and the mindset of the cybersecurity practitioner. (47 minutes)
Tech Marketing Leaders
Speeding Tickets, Not Parking Tickets
In this episode, Kate Neuens, Senior Manager of Digital Marketing at Beyond Identity, joins to discuss the benefits of preparation when switching industries. One of the keys is to trust your gut, lean in, and not be afraid to try different approaches to find nuanced solutions to difficult problems. (48 minutes)
Tech Marketing Leaders
The Big Cybersecurity Pond, Small But Mighty Fishes
In this episode of season 13, Jon-Eric Cornellier, Marketing Director of Blumira, joins to discuss how to best market your company's capabilities at industry events, even when your team is small. He stresses the importance of cultivating 'buy-in' among team members and potential clients to successfully form relationships. (50 minutes)
Tech Marketing Leaders
Enabling and Igniting Product-Led Growth
In this episode, Kerry Guard chats with Peter Wheeler, Senior Manager - Product Led Growth (Startups, Nonprofits, Developers) at Okta. Peter Wheeler shares how Product Led Growth can form bonds between the customer and the product, allowing the features to do the heavy marketing lift. He also lays out the framework for a freemium model that enables the customer to try a product and integrate it into their daily usage prior to signing any hefty contracts. (66 minutes)
Tech Marketing Leaders
The Contextual Customer Journey
In this episode of season 13, Kerry Guard chats with Anna Hrach, Senior Strategist at Convince and Convert. Anna Hrach shares how the industry has changed through the pandemic as well as how the mindset of the "Marketing Funnel" is antiquated and should be replaced with Customer Journeys. (52 minutes)
Tech Marketing Leaders
The SEO Strategy that took JOLT from $0 to Buyout
In this episode of season 13, Kerry Guard chats with Xuan Liao, Chief Marketing Officer at Roboyo. Xuan Liao shares about SEO thought leadership and building a foundation with search marketing at the core. (52 minutes)
Tech Marketing Leaders
The Press Release is Dead
In this episode of season 13, Kerry Guard chats with Rachel Ratchford, Head of Marketing Communications at Cobalt.io. Rachel Ratchford shares about managing small, efficient teams across time zones. (43 minutes)
Tech Marketing Leaders
Build Trust With Simple, Clear Messaging
In this episode of season 13, Kerry Guard chats with Matt Hathaway, Chief Marketing & Strategy Officer at TrueFort. Matt Hathaway shares about the changes in the cybersecurity industry and the dangers of over-promising. (40 minutes)
Tech Marketing Leaders
Build Team Resilience
In this episode of season 13, Kerry Guard chats with Janice Dru-Bennett of meQuilibrium. Janice Dru-Bennett shares what it means to be resilient. In addition, we explore the phrase "Do, Delegate, Delay, Delete" in relation to prioritization and productivity. (42 minutes)
Tech Marketing Leaders
Your Product Marketing Toolkit—From Research to Reality
In this episode of season 13, Kerry Guard chats with Yoni Solomon, VP of Product Marketing at Gympass. Yoni Solomon explains what product marketing is and how he uses his unique experience and perspective of product-led growth. (50 minutes)
Tech Marketing Leaders
The Customer Journey
In this episode of season 13, Kerry Guard chats with Brianna Doe, Senior Demand Generation Manager at Inventables. Brianna explains the importance of the customer experience and how you should pull your audience in and take them on a journey. (46 minutes)
Tech Marketing Leaders
Decisive Leadership
In this first episode of season 13, Kerry Guard chats with Patrick Garrity, Vice President of Marketing at Nucleus Security. As marketing leaders trying to grow tech companies you have to make 100 decisions a day, which can get overwhelming and daunting. Patrick shares how he’s been able to do this day in and day out while moving towards lofty goals and getting buy-in from key stakeholders along the way. (46 minutes)
Tech Marketing Leaders
Build an Engaging Online Community
In this final episode of season 12, Kerry Guard chats with Tom Wedding, Co-Founder at 3ML Leads. Tom Wedding explains in detail why online communities are so important and why we should work to develop more of them. (42 minutes)
Tech Marketing Leaders
Defining Demand Gen
In this episode, Kerry Guard chats with Alyssa Maker, Director of Marketing at Sana Commerce. Alyssa Maker shares her story and discusses what demand generation means to her and how she approaches it as the glue that holds all their marketing efforts together. (49 minutes)
Tech Marketing Leaders
Building A Category
In this episode, Kerry Guard chats with Matt Dynan, the Digital Marketing Manager at Jellyfish.io. Matt Dynan shares what it means to build a category and brings to life how he kicked off his marketing career. (42 minutes)
Tech Marketing Leaders
Making a Marketing Career
In this episode, Kerry Guard chats with John Steinhert, the Chief Marketing Officer at TechTarget, where they discuss what a marketing career can look like. As more people examine their careers and look at making moves, marketing offers not only options in terms of disciplines but clear growth opportunities as well. (63 minutes)
Tech Marketing Leaders
Cybersecurity Marketers, Stop Using FUD
In this episode, Kerry Guard chats with Aileen Casmano, the Director of Marketing at Cyvatar. It’s very easy to use language that strikes fear in the hearts of buyers everywhere, but Aileen is committed to proving time and time again that you don’t need to scare your customers into buying your product. There’s a better way, and Aileen shows us how to get there. (46 minutes)
Tech Marketing Leaders
Connecting with Marketing Skeptics
In this episode, Kerry Guard chats with Sekou White, who is the VP of Global Brand Marketing at Turing, where they discuss how to market to tough audiences, who are marketing skeptics. Having been a developer Sekou understands his audience and that traditional advertising won’t work. (50 minutes)
Tech Marketing Leaders
Gamification—Bring Your Product to Life
In this episode Kerry Guard chats with Siena Dixon where they discuss the power of gamification and how to introduce your customers to your product in a fun creative experience. Whoever said B2B couldn’t be fun! We’re all people after all and how we experience consumer brands can be done with B2B. At least according to Siena. (52 minutes)
Tech Marketing Leaders
SEO In-House
Luke Richardson, Director of Web at Panther, shares with Kerry Guard his story on how he can work build an SEO team in-house! (50 minutes)
Tech Marketing Leaders
Pitfalls of Fast Funding
In this final episode of season 11, Kerry Guard chats with Jim Mitchell to discuss the pitfalls of receiving too much funding as a startup. This conversation with Jim is an eye-opener. Jim has been at a few security startups over the last 5 - 10 years and he has seen some things. Especially as it pertains to rapid growth and the pitfalls, more like craters as he describes them, of what can happen if you grow too quickly. (52 minutes)
Tech Marketing Leaders
PR Done Right
In this episode, Kerry Guard chats with Naz Ekim to discuss PR and what great PR looks like when it comes to finding your partners. Naz is very candid which makes for a real honest conversation, given the current state of events we all need a good dose of honesty especially when it comes to cyber security. (47 minutes)
Tech Marketing Leaders
Raising The Next Generation of Marketers
In this episode, Kerry Guard chats with Jada Holst to discuss raising up the next generation of marketers. There are some clear hiring challenges in the marketing industry, and it’s going to take all of us to fix them. Jada leads with her story where she grew up on a farm and had quite the journey to becoming a marketing leader. (47 minutes)
Tech Marketing Leaders
Personalized Account-Based Marketing
In this episode, Kerry Guard chats with Rob Neumann who is the Chief Digital Officer & Partner of CSS Commerce to discuss his unique approach to Account-Based Marketing. He is unique in his ability to tailor his marketing to his audience based on what he knows about them, which is unique and niche. (52 minutes)
Tech Marketing Leaders
The Community Effect
In this episode, Kerry Guard chats with Hana Jacover who is so passionate about Web3 that she has left her previous company to be able to dedicate time to digging into Web3 and becoming an expert. Hana and Kerry take the conversation from Web3 101, into a deeper conversation around the power of community, and how community needs to be apart of your marketing efforts to give them a vote and allow them to be part of the development of your brand and product. (49 minutes)
Tech Marketing Leaders
Build Your BDR Team Now
In this episode Kerry Guard connects with Kaya Adams and Alexandra McWethy. Kaya and Alex break down how they built the business development team, why marketing and sales love this approach, and the early outcomes they’re seeing. (61 minutes)
Tech Marketing Leaders
Man on a Cyber Security Mission
On this episode, Kerry Guard chats with Chris Spellman, the Senior Demand Generation Manager at Offensive Security. Chris and Kerry talk about what it means to be a mission-driven organization to have a real message about creating a real difference in the world, then backing it up through all your marketing efforts. (43 minutes)
Tech Marketing Leaders
Know Thy Audience
In this episode, Kerry Guard chats with Dani Woolf, who is the Director of Demand Generation at Cybersixgill. Dani chimed in all the way from Israel and she and Kerry dig into what it really means to know your audience. Not just know them, but understand them —what challenges they face, what their priorities are, and if what we’re doing as marketers is really working for them or not. Dani breaks it down on she has gotten to know her buyer and why we all need to pick up the damn phone and do the same. (11 minutes)
Tech Marketing Leaders
Revenue Operations, Lean into automation
In this episode, Kerry Guard chats with Christina Kay, Vice President of Marketing at ResellerRatings to talk about how, given her lean team, she’s had to lean on Rev Ops and how it has impacted ResellerRatings business and helped find major and important efficiencies across the whole organization. (54 minutes)
Tech Marketing Leaders
Brand Strategy, Your Business Growth Lynchpin
In this episode, Kerry Guard chats with Rachel Jordan, Head of Marketing at TeachFX. Rachel is a purpose-driven marketing leader and change agent with more than 20 years of experience guiding brand strategy, content marketing, and marketing-sales partnership in B2B SaaS startup, B2B enterprise, and B2C nonprofit brands. (45 minutes)
Tech Marketing Leaders
Generate Demand, A Pipeline Machine
In this episode, Kerry Guard chats with Steven Shapiro, who has been a marketing leader at companies such as Qualys, Informatica, Weaveworks, and more. At each company, he has set the stage for how to build Generate Demand. Given his track record, Kerry asked him to walk through his secrets of where he starts and then build upon it to create a pipeline generation machine. (62 minutes)
Tech Marketing Leaders
Sustainable Content
In this episode, Kerry Guard chats with Lisa McDermott, who is the Vice President of Marketing at Acqueon. Lisa chats with Kerry about sustainable content and how it helps their current partner be more successful in retention through surprise and delight. (45 minutes)
Tech Marketing Leaders
Rise Above The Competition
In this episode, Kerry Guard chats with Shane Whelan, owner of PetBidder and Carrying the Fire. Shane's journey is truly inspiring, and his perspective on the world and his customers is something we can all learn from, regardless of who we're marketing to. Shane is passionate about helping other entrepreneurs and all things related to pet fencing. (47 minutes)
Tech Marketing Leaders
The Human Experience
In this episode, Kerry Guard chats with Lavanya Ganesh, who is the Senior Manager of Global Digital Strategy and Demand Generation, at VMware. Lavanya chats with Kerry about the customer experience and was able to share, first hand, real examples of brand experiences - the good, the bad, and the ugly. As B2B marketers, like Lavanya, we are taking more cues from consumer brands on how to build better customer experiences end to end. This episode is a great opportunity to do just that. (52 minutes)
Tech Marketing Leaders
Heart Centered Leadership
In this episode, Kerry Guard chats with Peter Zaballos, who is a Fractional CMO at Authentic Brand. Peter tells all about what a User Manual is and how it fits into the bigger picture of how Peter leads, which is heart centered. People centered. (56 minutes)
Tech Marketing Leaders
Recruiting Via Marketing
Amber Anderson shares how her company, Tote and Pears, have identified a clear way to use their marketing and branding powers to help tech companies, who are ready to embrace what it truly means to hire a working woman, find great talent. And to help women find awesome careers where they can have the lifestyle they want and can lean into it without apology. (52 minutes)
Tech Marketing Leaders
FIRE
In this episode, Kerry Guard chats with Genefa Murphy, CMO at Five9. They dig into how Genefa builds and leads a team. Genefa has developed a framework - FIRE, and they walk through what this framework is and how it has helped her build brands, such as Five9. (47 minutes)
Tech Marketing Leaders
Marketing Innovation
In this episode, Kerry Guard chats with Diana Morante, Marketing Director at Richo where she works in the education department helping schools get the necessary STEAM equipment to keep their students on the cutting edge. They dig deep into marketing innovation and STEAM, and its impact to the next generation. (41 minutes)
Tech Marketing Leaders
Key Skills CMOs Need to Lean Into
Tracy Hansen and Kerry Guard talk about the partnership between CMOs and their executive teams and how to bring them along with the importance of marketing. It's not a world where if you build it, they will come and it's up to the CMO to help the executive leadership team make space for marketing in an effort to impact everyone's goals - especially the businesses bottom line. (49 minutes)
Tech Marketing Leaders
Market To Your Employees
In this episode, Kerry is joined by Delitha Morrow Coles, the Head of Employee Experience & Transformation at Travelport. Delitha and Kerry dig into the importance of internal communication and what it means to market internally to employees just as we market to prospects. (43 minutes)
Tech Marketing Leaders
Product & Marketing Better Together
In this episode, Kerry is joined by Joshua Kanter, CMO of Encora. They dig into how Marketing and Product work together, how to work through that towards a more unified organization across departments, and how to bring the customer voice to the table in doing so, so that everybody can work towards what the customer needs. (52 minutes)
Tech Marketing Leaders
Customer Retention Via Marketing
On this episode, Kerry Guard chats with Jeanne Hopkins, who was the Chief Revenue Officer at HappyNest. Kerry and Jeanne dug into the importance of marketing to existing customers. It sounds like a no-duh, but when you're just getting going, a lot of focus is outbound and new new new, so to take time to create marketing funnels to upsell and cross sell to existing customers isn't always on the radar. Jeanne thinks it should be not just on your radar, but something all brands are actively doing. And she walks us through why and how. (49 minutes)
Tech Marketing Leaders
Your Brand Story
On this episode, Kerry Guard chats with Chris Ott, CEO of Creative Blue. Chris and Kerry dig into Brand Marketing, especially as it relates to startups who are looking for funding so his company can help them get the funding then scale. Chris is a big believer in story and has a very direct approach on how brand can tell their story. (42 minutes)
Tech Marketing Leaders
Corporate vs Product Marketing
In this conversation, Marguerite and Kerry Guard dissected what it means to work on corporate marketing versus product marketing and the pros and cons of both and why Marguerite's heart lives with Demand Generation. (43 minutes)
Tech Marketing Leaders
Make Demand Gen Personal
Tal Valler joins Kerry Guard to discuss the difference between Demand Gen and Lead Gen and how a broad approach, like Demand Gen, can be personalized (42 minutes)
Tech Marketing Leaders
Going Global
Frida Ahrenby is building a global team at Get Accept. Hear her challenges and what she's doing about them. (48 minutes)
Tech Marketing Leaders
The LinkedIn Sales Experience
Niki Wilson joins Kerry Guard to share how she uses LinkedIn to garner new leads by balancing personalization with automation. (42 minutes)
Tech Marketing Leaders
The Marketing Pillar
David takes us on a journey through how he met Marketing, fell in love with Data and team building, and how he truly believes that Marketing should be a key pillar to the success of any organization... you build it then marketing brings them to it. (58 minutes)
Tech Marketing Leaders
Leading With Empathy
Tara Pawlak, Head of Marketing at GetAccept, joins Kerry Guard to share her leadership style of positivity and thoughtfulness when it comes to leading her team. (46 minutes)
Tech Marketing Leaders
Lead With Honesty & Integrity
Martina Trucco is the VP of Corporate Marketing at Clari, a revenue operations software. She joined Kerry Guard to break down the walls of secrets and unlock what she calls, "radical transparency". It's time to lead with honest and integrity as a brand and a leader. Martina explains why and how. (49 minutes)
Tech Marketing Leaders
Building A Community
When Mark Schaefer talks about being a human company, one of the examples he gives is when brands build a community for their audience. A place for them to belong and feel connected. Given the pandemic, isolation was symptom and community was the medicine. Hear how Natalie Cantave and Gabrielle launched MKTG WMN in the middle of the pandemic and how it’s grown, and flourished, and been an amazing place for woman to come as they are. (58 minutes)
Tech Marketing Leaders
The Marketing Rebellion
Mark Schaefer joines Kerry Guard to dig into his book The Marketing Rebellion - The Most Human Company Wins (56 minutes)
Tech Marketing Leaders
Engaging Companies, Not Individuals
Marcus LaRobardiere joins to discuss the power of account based marketing (ABM). (55 minutes)
Tech Marketing Leaders
Developing Human Leadership
Lorena Morales, the head of marketing at Go Nimbly, joins to discuss how she works directly with CEOs to help them grow their companies rapidly. She also advocates for building skills as a generalist. (48 minutes)
Tech Marketing Leaders
Monetize the Mic — Podcasting for Pros
Margy Feldhuhn, CEO at Interview Connections, joins to discuss how she helps marketers build personal brands and expansive networks through podcast appearances. (34 minutes)
Tech Marketing Leaders
Social Selling
Quincy Johnson, Adjunct Social Media Marketing Professor at University of Texas Dallas, joins to discuss effectively leveraging various social media platforms. (45 minutes)
Tech Marketing Leaders
Remote Relationship Building
Meghan Nesta, Senior Product Manager at AWeber, joins to discuss how she and her team maintain relationships while working remotely. (32 minutes)
Tech Marketing Leaders
How To Be Fan-F*cking-Tastic
Max Borges joins to discuss how to build an autonomous agency and be fantastic every day. (43 minutes)
Tech Marketing Leaders
Shock Your Potential
Michael Sherlock joins to discuss leadership coaching and fulfilling potential. (50 minutes)
Tech Marketing Leaders
More We, Less Me
On the Season 7 premiere, Larry Long Jr., Director of Collegiate Sales at Teamwork, joins to discuss how his EPIC values (Entrepreneurial Spirit, Practice, Internal Drive, Communication) help lead high performing teams. (60 minutes)
Tech Marketing Leaders
A Sturdy Foundation For High Performance
On the season finale, Paul Higgins joins to discuss nine foundational elementsof high performing teams. (32 minutes)
Tech Marketing Leaders
Talk Less, Do More
Paul Higgins joins to discuss understanding how to best utilize tools to create effective global teams. (29 minutes)
Tech Marketing Leaders
Convertible Branding
Gwen Lafage joins to discuss how to transform B2B tech companies into groundbreaking brands. (44 minutes)
Tech Marketing Leaders
Help First Sell Second
Alex Dunn, the Director of Demand Generation at Levelset, joins to discuss the importance of building a content machine. (41 minutes)
Tech Marketing Leaders
We All Have Superpowers
Adam Mendler, host of the podcast Thirty Minute Mentors, joins to discuss the importance of understanding your superpower as early as possible. (42 minutes)
Tech Marketing Leaders
A Delicate Balancing Act
Marlo Oster, Head of Marketing at Work Patterns, joins to discuss struggling with priorities. (33 minutes)
Tech Marketing Leaders
Content That Creates Clients
Lawrence Elliot is a copywriter who specializes in helping marketers make sure their brand messaging is positioned in the best possible light with powerful storytelling that attracts the right customers for maximum long term value. (43 minutes)
Tech Marketing Leaders
Be Fearless In Content Creation
Aileen Horgan joins to discuss how to develop trust among team-members. (36 minutes)
Tech Marketing Leaders
Turning Likability Into Leads
Arel Moodie joins to discuss how public speaking can be utilized to generate leads and create demand. (47 minutes)
Tech Marketing Leaders
I'll Be There For You (When The Rain Starts To Pour)
On the Season 5 Finale, Tom Martin joins to discuss how to "sell greatly" and bolster marketing efforts by making F*R*I*E*N*D*S (61 minutes)
Tech Marketing Leaders
Stop! Collaborate & Listen
Renato Agrella joins to discuss how he helps build partnerships and utilize storytelling to communicate highly technical messaging. (51 minutes)
Tech Marketing Leaders
The Best Way To Score Leads
This week, Tish Millsap joins to discuss how to directly connect marketing spend to revenue. For the past 6 years, she has consulted with companies that wish to grow fast. (43 minutes)
Tech Marketing Leaders
Cut Through The Static
Jonathan Pogact joins to discuss the power of text messaging in business development. (43 minutes)
Tech Marketing Leaders
Escaping the Labyrinth
Tamsen helps brands articulate their messaging by finding the 'red thread', the universal tie between how people see the world and what they do in it. (65 minutes)
Tech Marketing Leaders
Cooking Up Solutions With Machine Learning
Christopher Penn has been telling stories through data for over 15 years. Hisfirm, Trust Insights, helps clients cut through data utilizing A.I. and machine learning to optimize decisions. (34 minutes)
Tech Marketing Leaders
Debunking Content Myths
On this week's podcast, Anna Hrach joins to debunk a few widely-believed myths surrounding content production. (43 minutes)
Tech Marketing Leaders
Back To Basics
On the Season 5 Premiere, our guest is David Liljegren, ADK America discusses healthcare marketing and the strategic advantage of writing simple briefs for complex processes. (47 minutes)
Tech Marketing Leaders
Unearthing Unconscious Motivators
Klyn Elsbury turned her passion for personal growth, marketing and branding, cystic fibrosis advocacy, and unapologetic advice into one of the most distinctive and empowering brands online today. (3 minutes)
Tech Marketing Leaders
No Secret Sauce
Kathleen Booth is the VP Marketing for Attila Security. Her podcast Inbound Success helps marketers adjust their strategy and find the key niche for their growth. (51 minutes)
Tech Marketing Leaders
A Symbiotic Ecosystem
Carolyn Lyden's goal is to help established women-owned businesses improve their sustainable outcomes through SEO and content strategy. (38 minutes)
Tech Marketing Leaders
Trust, Accountability & Transparency
AJ Huisman helps CMOs create better teams to drive change through trust, accountability, and transparency. (42 minutes)
Tech Marketing Leaders
A Harmonious Partnership
Pam Didner's mission is to help bridge the gap between sales and marketing teams so they can work efficiently and grow together. (40 minutes)
Tech Marketing Leaders
It's About The Journey, Not The Destination
How Sean Amster approaches digital marketing through data-driven decisions. (43 minutes)
Tech Marketing Leaders
Partnerships Unleash Possible
Samantha Stone joins us to discuss the benefits when marketing teams work intandem with their sales counterparts to drive revenue and win clients. (36 minutes)
Tech Marketing Leaders
Performance = Potential - Interference
Maurina is the Senior Director of Demand Gen at Sumo Logic and Kate Gigax is her leadership coach. (63 minutes)
Tech Marketing Leaders
2020 - Events In The Cloud
Heather Seasholtz is an event strategist who is helping organizations adapt and execute engaging virtual events in the year of COVID-19. (55 minutes)
Tech Marketing Leaders
Agility Is The Key
Lisa Farrow teaches what it means to execute agile marketing, scrum, and kanban during COVID-19 (57 minutes)
Tech Marketing Leaders
Educating the Account-Based Masses
AI-centered Account-Based Marketing allows firms to personalize and track potential clients. Latane (6sense) breaks down the tech behind effective B2B segmentation. (48 minutes)
Tech Marketing Leaders
Democratizing Social Media Marketing
Social media marketing requires precision and clarity. Xenia (Planable) executes campaigns with fluid communication and simplicity. (49 minutes)
Tech Marketing Leaders
Role with the New Wave of MarTech
Technology has come a long way. Technology used to just be an ad on. Something that we used day-to-day. Now it's an integral part of everything we do as marketers. In order for us to get the most out of it we no longer can be JUST marketers. Hear from Scott on how we need to evolve to keep up. (28 minutes)
Tech Marketing Leaders
Matchmaker, Make Me A Match, Find Me A Find, Catch Me a Catch
Finding the best solution to a problem is nearly impossible when there is so much miscommunication in obtaining new partnerships. Ashley Cohen and Sabrina Galati are here to help as professional B2B matchmakers. (38 minutes)
Tech Marketing Leaders
How To Conduct The Orchestra of Business
Repeating success and scaling a business is extremely difficult. It’s important for each team to work cooperatively to win deals and grow sales. But how is it done when no one speaks the same language? (46 minutes)
Tech Marketing Leaders
How To Recruit Great Talent
Finding great talent is hard. It's best to recruit using your existing employeesand have them source talent for you. But how? (37 minutes)
Tech Marketing Leaders
Find Your Brand Narrative Then Build A Content Engine
Kelby Johnson has developed a content engine across hospitals, teams, and partners. By building relationships internally and externally, Providence Health produces 22 pieces of content a month. See how. (52 minutes)
Tech Marketing Leaders
Break The Barrier Into Storytelling Content
It's very easy to write content to check off a box whether for SEO or just becauseyou know you're supposed to be producing it. By taking a step back and asking the right questions, you can tell a compelling story that truly creates conversation and connection. (45 minutes)
Tech Marketing Leaders
Find Your Silver Bullet
Neil Gordon teaches us how to hone your marketing messaging by distilling it down into a simple sentence - action, outcome. Listen to exactly how he does this. (46 minutes)
Tech Marketing Leaders
Lead With Empathy Through Storytelling
Miri Rodriguez defines what Empathy is, then shows a very clear example of how she created a content campaign that went viral after she lead with Empathy and put her customer (employees) at the heart of the Microsoft Brand. (43 minutes)
Tech Marketing Leaders
How Michele Mehl Found Her Blue Ocean
Building content, from your customers’ stories, can fill the negative space of where your audience is and your competitors are not. Find your Blue Ocean. (51 minutes)
Tech Marketing Leaders
Speak to Your Niche Audience Via Newsletter
If done thoughtfully, the Email Newsletter can be a powerful medium. Here's how to get started. (47 minutes)
Tech Marketing Leaders
Scale Your Business Through Documented Training
Scale your business by creating process and documentation in order to onboard and train new hires efficiently and effectively. (43 minutes)
Tech Marketing Leaders
Speak Your Truth
Knowing who you are and what you stand for makes you a more authentic speaker. Speaker School helps you dig your truth, message it, communicate it, then market it. Dig your truth now! (43 minutes)
Tech Marketing Leaders
How to Close A Discovery Call and Follow-Up
Here's part 2 with Jo-Anne Jaspan in understanding how to close out a discovery call and get buy-in on next steps so you can keep the conversation going. (40 minutes)
Tech Marketing Leaders
How to Prepare And Kick Off A Sales Discovery Call
Sales is broken according to Jo-Anne Jaspan. The most effective way to sell, is to not sell at all. See how building rapport and relationships can actually lead to more sales. (63 minutes)
Tech Marketing Leaders
How to Use LinkedIn to Build Relationships with New Leads
LinkedIn is a great resource which is used in a lot of different ways. However, you probably haven't thought of using it to expand your B2B leads like this - listen to John Bellamy talk about a novel new way to expand upon LinkedIn's capabilities. (52 minutes)
Tech Marketing Leaders
How You Too, Can Create
As professionals we get lost in the day-to-day tasks. We forget the big picture and to remember that is as important as the to-do list is, how are we propelling our careers forward? Hear from Kurt Klynen, founder of the Joy of Professional Learning on how we all should find joy in learning and how we all can create. (41 minutes)
Tech Marketing Leaders
Scale Your Business By Identifying Then Creating Your Automatic Customer Journey
Every brand has a customer journey. Hear from Brad Martineau on how to scale by first identifying the journey then creating systems and processes to automate and scale your business. (41 minutes)
Tech Marketing Leaders
The Power of Upfront User Research
By gathering customer intel before your brand strategy is baked can give you a big competitive boost in really knowing and understanding what problem you're solving for your customers. (37 minutes)
Tech Marketing Leaders
Data Aggregation to Data Storytelling
Gone are the days of excel sheets with vlookups and sumifs. Data automation aggregation is here. We can now focus on what the data is telling us. (36 minutes)
Tech Marketing Leaders
How To Include Women In Your Digital Advertising
85% of women make or impact purchase decisions. Learn how to make women part of your marketing efforts and how it'll help you grow your business. (23 minutes)